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Category Archives Gen X

Happy Monday! I hope you enjoyed a lovely Sunday celebrating your fathers - or being celebrated as a Dad, a Pop or PopPop, a Grandpapa, a Pai, a Granddad, a Boppa ... We skipped last week's round-up of the top mature marketing resources as judged by the number of shares, re-tweets, comments and likes on various social platforms. (Sorry, client needs…

Yesterday we explained the ins and outs of Pinterest, the newest and shiniest kid on the social block. The explosive growth of this platform has the online world buzzing about with excitement – or skepticism. Is it really the next big thing? And more importantly for marketers to matures, is it the next big thing for older consumers? We feel…

"The learned is happy, nature to explore; The fool is happy, that he knows no more." - Alexander Pope (born on this day, May 21, in 1688) The Creating Results team is happy to each week explore and deliver to our friends/followers those resources which help us all learn more about our targets: mature consumers. Now, time to learn what links…

What resources for marketing to baby boomers and beyond caught the attention of our Twitter, LinkedIn and Facebook followers last week? Read on for top links. 1. MOST SHARED/MOST CLICKED: From the San Francisco Chronicle, how the retirement attitudes of baby boomers differ from those of Gen X. In short, older baby boomers have the most saved but they also…

I live in New England so I'm feeling glum. Time to cheer up with the links that were most shared, clicked on or discussed on Twitter last week! 1. MOST CLICKED: A post on email marketing and baby boomers and a case study that reveals the attitudes towards/challenges of aging in place tied for the most clicks. To Email Boomers or…

Happy Monday, and Happy New Year! The team at Creating Results enjoyed a week off last week, so our tweets were fewer in number. But several struck a chord with friends and followers. Here are the links and quick hits that were most clicked on, shared or discussed. TOP TWEETS THIS WEEK 1. Statistics on Social Media Use by Baby Boomers,…

Last week was Thanksgiving in the US, and Creating Results has plenty to be thankful for on Twitter. (Does that mean we give thwanks??) First, we're thankful for the nearly 1,000 people who share our passion for marketing to baby boomers and seniors and have chosen to follow @CreatingResults. And, we're grateful to those who click on, re-tweet and discuss the…

Tweet, tweet! Twitter now has more than 100 million active monthly users and Creating Results is one of them. Tweeting under the handle @CreatingResults we’ve tweeted more than 7500 times with links to new research, best practices, tips, insights and articles about marketing to baby boomers and seniors. We’re honored that nearly 1000 people choose to follow and share our…

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