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Category Archives Generation Jones (trailing edge Boomers)

Growing up, the town next to ours hosted the oldest 4th of July parade in the nation. It still does.

The roads in Bristol, RI, are marked not with yellow dividing lines but red-white-and-blue stripes. Houses are festooned with flags, banners, lights ... you name it. Parade-watchers arrive before dawn to set up their chairs along the route. There's even a giant, independence-themed Mr. Potato Head.

Bristol often feels like the HQ for Patriotism. The way "patriotism" is expressed has varied over the years. Patriotic feelings also vary with generations.

Here are Four Fast Facts Inspired by the "Fabulous Fourth."

Happy Monday!  Let's get to it - these are the mature marketing stories that had people talking this past week.  Have an interesting piece that we should share?  Please be sure to post in the comment section below. MOST CLICKED: A retirement article from Time entitled Here Come the Three Horsemen of the Retirement Apocalypse had many clicking away this…

Recently Creating Results has spoken about the benefits of an integrated email and social media strategy at a variety of settings, including the LeadingAge annual meeting, International Conference on Active Aging, the Planned Giving Group of New England, and the International Builder Show.  Some audience members express concern with how to effectively use each avenue to reach mature consumers, others…

That provocative headline is the topic of a panel Todd Harff will host today at the International Builders' Show in Orlando. Todd will be joined by three panelists who are nationally respected developers/marketers of a dozen communities catering to 50+ homebuyers. What the panelists have in common is persistence, creativity and success. What distinguishes them is the variety of approaches…

Tweets from @CreatingResults over the course of the last week that were most shared, discussed and clicked.  Happy Tweeting! By far the most shared post was Gaining Boomer and Senior Marketing Insights from Social Media. Find out what messages/strategies are hitting (or missing) the mark. Todd Harff recaps a number of resources that can be extremely helpful in determining and…

The Pew Internet & American Life Project released its second 'Generations" reportlast week, with data about what various cohorts - from Gen Y/Millennials to Baby Boomers to the Greatest Generation - are doing on the Internet.  Turns out, these cohorts are becoming more alike in their online activities.  A quick synopsis: Activities Dominated by Millennials Pew found that Gen Y/Millennials…

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