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Category Archives Green/Sustainable

Resources for marketers looking to connect with the 40+ market, including Baby Boomers and members of the Silent Generation: White Papers and Reports Is your website primed for 50+ visitors? - A website usability guide for satisfying silver surfers. A Focalyst study on Green Marketing - "Green means more than money when targeting Baby Boomers." Webinars What's working (and what's missing the target) with…

Does a green initiative make sense - from a brand perspective - for Wal-Mart? MediaPost asked Creating Results for its thoughts, and the answer was "yes - perfect sense." Consumers "are looking to make a connection, and it's a way for brands to speak right to people's core values," [Creating Results' Erin] Ruddick says. Values marketing is important when trying…

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