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Category Archives Healthcare – CCRCs

Happy Monday! Every week, we recap the most engaging mature marketing content from the previous week. For this Monday's round-up, public relations icon Katie Delahaye Paine was the featured speaker last week at a half-day event hosted by PRNews where she discussed the making of a worthy Press Release and how to measure it in a world that is CONSTANTLY communicating. And…

Session: A Repositioning Case Study: Designing for a Healthier, Longer Life

Expansions and repositionings are happening in communities across the country.

Repositioning: Investing in the physical redevelopment of an existing brick and mortar community to add space and reconfigure existing square footage in an effort to compete with newer entities and be more relevant in today’s market.

For senior living providers, repositionings are important and necessary to ensure we continue to serve the residents of today and plan for the residents of tomorrow.

LeadingAge 2016 Annual Meeting Session: What Makes Boomers “Ready”?

This session featured both continuing care retirement community (CCRC) team members and residents, who emphasized that the days of the sales pitch are in our rearview mirror. Today’s consumers are looking to find where they have the greatest connection with employees and residents.

Budgets should be allocated for hospitality and bringing prospects and residents together to form a sense of community. Rather than presenting to a prospect, the aim should be to develop a relationship with the future resident.

Last week five members of the Creating Results team assembled in Indianapolis for the 2016 LeadingAge Annual Meeting.

This conference attracted more than 8,000 senior living and senior services providers from around the country, along with a healthy cohort of those who provide products and services to the industry.

In addition to inspiring keynote speakers there were hundreds of education sessions. (Our team was privileged to be among the featured experts, presenting data and insights from Social, Silver Surfers 2016 research.) Over the next few weeks, we’ll share highlights from selected sessions on this blog.

The series starts today with take-aways from a lively program that got people tweeting and thinking.

How can a "Gritty Mindset" help those who serve older adults at senior living communities, help those who market to them -- and even the older adults themselves?

Last week was a bit of a whirlwind for our team -- working to delight our clients while also seeking out new insights at one of the senior living industry's biggest conferences, LeadingAge.

In addition to the audience we spoke to in-person in Indianapolis, we also were engaging with audiences across social platforms. This week, for fun, let's abandon our "most clicked"/"most shared" structure and break down activity by network.

TWITTER - #LeadingAge16 Inspiration

"Make me feel special."

That's how Gregg Scott of RLPS Architects advised attendees of the 2016 LeadingAge Annual Meeting to attract baby boomers to their communities. Create an experience through innovative amenities (on-campus auto care!), doormen / concierges and flexible, inspired dining.

Another Monday, another round-up of the week's top resources for marketing to baby boomers and beyond.

MOST SHARED: We have a tie!

1. 'Be "good enough" in areas customers don't care about. Be BEST where they DO care.'

This was the advice given by Stefanie Schram, Director of Intervention Design at Toronto's Martin Prosperity Institute, to the audience gathered for the 2016 SMASH conference.

Every Monday, we recap the mature marketing content that most engaged during the previous week. This week, an article published on Senior Housing News details the importance of collaboration between providers in the senior living industry as well as a new vision for developing solutions for the challenges that accompany aging. In addition, an article published by the Sydney Morning…

Every Monday, we take a look back at the content that our followers engaged with the most during the previous week.

First up this week, Joseph Coughlin of the AgeLab at the Massachusetts Institute of Technology explains why spending marketing dollars on targeting aging generations will generate the MOST bang for your buck.

Then, Senior Housing News identifies what we as marketers have to know (and be sensitive to) about the growing financial struggles that are devastating today’s health care companies.

MOST SHARED: Save Your Pennies and Market to Boomers Instead of Millennials

Speaking at a conference in Orlando, AgeLab founder and director Joseph Coughlin explained that since Boomers have more disposable income, retailers and commercial real estate industries should shift their focus accordingly.

Officials are clamping down on social media abuse of nursing home residents

Some Mondays our recap of the top mature marketing links is filled with fun and frothy items -- wine! brain games! leisure travel plans!

And some Mondays we get to share articles and resources related to heavier topics.

As the philosopher Thomas Carlyle said, "There are good and bad times, but our mood changes more often than our fortune."

Today's featured articles have an inherent mix of the "good" and the "bad," and we hope soon there will be changes to mood and fortune.

MOST SHARED: "Exploitation on social media is a form of abuse."

NPR reports that officials from The Centers for Medicare and Medicaid Services will begin checking the policies of all nursing homes to be sure they are explicitly prohibiting staff from taking (and posting) demeaning photographs of residents.

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