Happy Monday - I hope you had a wonderful Thanksgiving holiday, spent with family and friends. We are certainly thankful for our subscribers, today and every day! Each Monday we recap the mature marketing stories from the past week that generated significant interest. Today, we explore the positive impact of companions in geriatric healthcare and why we shouldn't necessarily call…
Session: "Creating Stronger Organizations Through Aggressive Growth Strategies"
In 2016, the size of the 65+ population starts to significantly outpace the 5–under-population, meaning the availability of direct care workers will have a significant shortage, as we heard from senior living leaders at this year's LeadingAge national conference.
In addition to being a concern for senior living care providers, the looming labor shortage also is a driver of senior living growth, repositioning and affiliation. What can marketing do to prepare?
Session: Sales and Marketing Tactics for Continuing Care at Home
This is how Liz Fandel of Fellowship Senior Living at Home (a Creating Results client), explained the unique selling proposition of Continuing Care at Home (CCAH).
CCAH programs offer care coordination, care-giving and asset preservation to older adults who do not want to live on a retirement community campus. With CCAH, they can remain in their own home as they age.
Happy Monday! Every week, we recap the most engaging mature marketing content from the previous week. For this Monday's round-up, public relations icon Katie Delahaye Paine was the featured speaker last week at a half-day event hosted by PRNews where she discussed the making of a worthy Press Release and how to measure it in a world that is CONSTANTLY communicating. And…
Session: A Repositioning Case Study: Designing for a Healthier, Longer Life
Expansions and repositionings are happening in communities across the country.
Repositioning: Investing in the physical redevelopment of an existing brick and mortar community to add space and reconfigure existing square footage in an effort to compete with newer entities and be more relevant in today’s market.
For senior living providers, repositionings are important and necessary to ensure we continue to serve the residents of today and plan for the residents of tomorrow.
LeadingAge 2016 Annual Meeting Session: What Makes Boomers “Ready”?
This session featured both continuing care retirement community (CCRC) team members and residents, who emphasized that the days of the sales pitch are in our rearview mirror. Today’s consumers are looking to find where they have the greatest connection with employees and residents.
Budgets should be allocated for hospitality and bringing prospects and residents together to form a sense of community. Rather than presenting to a prospect, the aim should be to develop a relationship with the future resident.
Every Monday, we recap the most engaging mature marketing content from the previous week.
This week, Bisnow reveals the factors that will cause a housing crisis for baby boomers and millenials in the coming years.
Also, HomeAdvisor details the steps that need to be taken in order to ensure that more baby boomers are prepared to age in place.
Last week five members of the Creating Results team assembled in Indianapolis for the 2016 LeadingAge Annual Meeting.
This conference attracted more than 8,000 senior living and senior services providers from around the country, along with a healthy cohort of those who provide products and services to the industry.
In addition to inspiring keynote speakers there were hundreds of education sessions. (Our team was privileged to be among the featured experts, presenting data and insights from Social, Silver Surfers 2016 research.) Over the next few weeks, we’ll share highlights from selected sessions on this blog.
The series starts today with take-aways from a lively program that got people tweeting and thinking.
How can a "Gritty Mindset" help those who serve older adults at senior living communities, help those who market to them -- and even the older adults themselves?
Last week was a bit of a whirlwind for our team -- working to delight our clients while also seeking out new insights at one of the senior living industry's biggest conferences, LeadingAge.
In addition to the audience we spoke to in-person in Indianapolis, we also were engaging with audiences across social platforms. This week, for fun, let's abandon our "most clicked"/"most shared" structure and break down activity by network.
TWITTER - #LeadingAge16 Inspiration
That's how Gregg Scott of RLPS Architects advised attendees of the 2016 LeadingAge Annual Meeting to attract baby boomers to their communities. Create an experience through innovative amenities (on-campus auto care!), doormen / concierges and flexible, inspired dining.
Another Monday, another round-up of the week's top resources for marketing to baby boomers and beyond.
MOST SHARED: We have a tie!
This was the advice given by Stefanie Schram, Director of Intervention Design at Toronto's Martin Prosperity Institute, to the audience gathered for the 2016 SMASH conference.