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Editor’s Note: Last week, several of Creating Results’ leaders went to Hershey, PA, for the annual LeadingAge Pennsylvania conference. In addition to sharing our own insights with attendees, team members had the privilege of learning from other presenters.

Over the next few posts, we’ll share some OUTtakes and INsights for marketing to seniors and Baby Boomers.

SESSION: “Resident Storytelling and Employee Engagement”

SPEAKERS: Niamh Fabiszewski, Director of Application Services; Jeremy Neely, VP Northeast Region

To many employees at senior living communities, the residents of those communities are merely aggregated statistics.

Employees tasked with running many of the day-to-day functions (think finance, information technology, laundry services) miss out on interaction with the older adults living on campus.

This is especially true when provider organizations have multiple communities spread across regions or even the country – the “corporate office” team may have little contact with those they serve.

With snow bearing down on the East Coast of the United States, we stay warm with a recap of last week's top links for mature marketing professionals.

MOST CLICKED: Ziegler Hotline Polls Find Labor Shortages a Hot Topic

Our friends at Ziegler Investment Banking report that senior living CFOs are feeling the pressure of staffing shortages.

For the past decade, Ziegler has gathered insights from senior living CFOs through CFO HotlineSM surveys on a variety of topics. In their February "Z-News," Ziegler recapped some of those findings. Our audience seemed particularly interested in the takeaways about labor shortages.

Every Monday, we recap the most engaging content from the previous week.

This week, Senior Housing News proposes a rebrand of the 55-plus senior living industry in order to attract younger prospects to age-restricted communities. Also, research into Baby Boomer banking habits provide insights into marketing senior products and services to this demographic.

I often think of Johnny Carson's old Carnac sketch whenever experts line up and make their predictions for the coming year -- whether they be experts in marketing, policy, health, business ...

Like my New Year's resolutions, the predictions are often founded on hopes and dreams and we can watch the year zing by without seeing the change realized.

I commend OurParents writer Robyn Tellefsen for trying to predict what would come next in the topsy turvy world of senior living. She reached out to a wide variety of people who work within the industry for an article published February 6, 2017, "What's Ahead for Senior Care."

Among those tapped for their insight was Creating Results' own Kimberly Hulett, who said ...

It's that time again! Every Monday we recap the most engaging information from the previous week.

First up, this week's most shared content item is about senior trends in 2017 as told by industry experts. In an article on OurParents.com, industry experts predicted that Boomers will be moving to senior communities more quickly, have more care options and will see changes in retirement living costs.

Next, this week's most clicked content was an article about Kindred Healthcare. Kindred is selling its 91 skilled-nursing homes and moving towards a virtual portfolio (including preferred partnerships with other nursing home operators). The first partner announced was ...

Every Monday, we recap the most engaging content from the previous week.

This week, the Houston Chronicle takes a look at why more Baby Boomers are opting to forgo homeownership in favor of renting. Also, you can never have too many leads in the senior living industry; McKnight's Senior Living takes a closer look at the newest referral source for senior living communities.

Another year gone by, and boy was it a doosy! Against the backdrop of dramatic political change and cultural shifting, our industry remained homed in on issues relevant to how the mature market is evolving.

Read on for the hot topics Creating Results explored in 2016, including: embracing novel approaches to marketing to seniors, the importance of visual storytelling, an increase in renting among older adults, surprising similarities among generational preferences in communities, and changes to Google advertising.

Every Monday on this blog we recap the most engaging content from the previous week.

This week, our top article was actually a consumer-focused guide to having those tough conversations with aging loved ones about their housing situation. As experts in marketing senior housing, Creating Results suggests three ways you can build brand awareness around holidays and "The Talk."

We also wanted to give a shout out to our President, Todd Harff. His post on 2017 Marketing Plans was one of the most shared items!

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