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9_6_16_Emojis

Each Monday we bring you the top mature marketing stories that had people talking, commenting and sharing. While it's not Monday (we hope you had a wonderful Labor Day), we didn't want to leave our loyal visitors missing even one week of insights. This week we explore the differences in how people view emoji usage, the top markets to which…

7_18_16_Fantasies-and-fears

As we recap the mature marketing content that our followers were most engaged with during the past week, we will gain further insight into how marketers can better address the needs of the 50+ demographic.

This week, an AARP study provides insight on the steps marketers should take in order to address the concerns and desires of older adults as they begin looking towards retirement.

In addition, an in-depth look at the modern news consumer provides food for thought for marketers as they strategize which platforms will deliver their messaging now, and in the future.

6_27_16_RetirementDominoes

Every week, we review the mature marketing content from the previous week with which our followers were most engaged.

This week, we will take a look at how technology is expected to impact the way in which society views aging in the future, as well as John Oliver's take on the trials and tribulations of retirement planning in today's economic landscape.

MOST CLICKED: According to Joseph Coughlin, director of the MIT AgeLab, technology and rising expectations are the two factors that are expected to have the most impact on the future of aging.

6_6_16_Letter_S

Happy Monday! Today's mature marketing news of interest is brought to you by the letter "S". Each week we share stories or action items that are important to know for those targeting mature consumers. Have something to share? We'd love to hear your comments and ideas (and we promise to respond accordingly). MOST SHARED: If you've read anything regarding social…

5_10_16_OnlineVideo4

More people of all ages are watching / sharing online videos than ever before.

And studies show video marketing has power to motivate consumers – including Baby Boomers and Seniors – to act or buy.

Yet many senior providers don’t know how to integrate video into their marketing.

Over the next month, Jessica Ruhle and I will be sharing best practices for creating both product and lifestyle videos to strategically position senior-serving organizations. We’re honored to have been invited to speak to the topic at both the LeadingAge Massachusetts and LeadingAge Pennsylvania conferences.

Why are continuing care retirement communities (CCRCs), 55+ housing or any organizations focused on older adults considering video at all? Is it because executives are demanding it? Because they see everyone doing it?

5_5_16c

Last week I had the advantage of joining nearly 500 other paid search and digital marketers in the city of brotherly love for HeroConf, a conference focused on paid search marketing.

The program highlighted trends, best practices and even gave a few brief glances into the crystal ball of search engine marketing. I have so many actionable takeaways I was able to bring back to implement for our clients!

I wanted to share the love and reveal three exciting takeaways for senior living and real estate search marketers.

1. Don’t ignore Microsoft Bing.

Sure, Google is the giant (and you should be spending more with Google AdWords) but the power of search by the Bing Network is really growing.

5_2_16_FlyingPig2

I have a long-lasting love of pigs.

A few things reminded me of this affection last week.

One, a discussion with my college-bound teens about what should or should not go with them to university. She wants to bring her Harry Potter wand. I stopped protesting after recalling that I headed off to "adulthood" with three stuffed pigs, including one who snorted loudly when stepped on in the middle of the night. (My roommates loved me.)

Two, this tweet from our Director of Business Development, Beth Spohn:

HidingCosts

Way back in 2010 Creating Results asked recent, mature movers what frustrated them about housing websites.

#1 with a bullet? "Don't say price."

We asked the question of hundreds of Social, Silver Surfers because we wanted data to back up our recommendations to senior living providers. Our team kept saying "you need to talk online about your pricing" and their teams kept saying "no!"

Now that recommendation carries even more weight, thanks to the team at Lead InSite.

Baby boomer using cell phone

Happy Leap Day! The calendar is generously giving us a few extra hours -- use them to catch up on work, for folly, for whatever.

In that spirit, we'll try to give you a little something extra in this weekly round-up of the links that rose to the top with boomer and senior marketing pros in recent days.

MOST SHARED: Creating Results' Director of Media Strategies has a talent for making complex media changes more easily understood ... and acted upon.

GoogleBlogHeader

Google made another sudden, major change this week in regards to its search engine results pages (SERPs). While the change is still rolling out, very soon it will affect every search made through Google.

Why should you care?

If you are investing marketing dollars in Google’s paid search product, AdWords, listen up! I’m going to tell you why - and how to roll with the changes so that your senior living and housing marketing results do not suffer.

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