Top Menu

Category Archives Internet

Google made another sudden, major change this week in regards to its search engine results pages (SERPs). While the change is still rolling out, very soon it will affect every search made through Google.

Why should you care?

If you are investing marketing dollars in Google’s paid search product, AdWords, listen up! I’m going to tell you why - and how to roll with the changes so that your senior living and housing marketing results do not suffer.

Good morning! Each Monday we recap the top activity on our social channels the previous week -- which links / resources got the most clicks, likes, shares, etc. on Twitter, Google Plus, LinkedIn and Facebook. Here are three items that caught the attention of mature marketing professionals.

1. MOST SHARED: Does it "pay to be gray"? Is there a "silver lining" to recent data showing the U.S. middle class is disappearing?

The Pew Research Center has released new study that shows that middle class Americans are "falling behind relative to upper income adults," as co-author Richard Fry states. However, "The biggest winners since 1971 are people 65 and older."

Last Monday we started the week on a note of laughter, with jokes from and about outgoing LeadingAge President Larry Minnix. This Monday we find it hard to smile, as news reports are filled with tragedies happening around our globe. Then a friend shared the following quote, and it seemed appropriate to pass it on:

"Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that." - Dr. Martin Luther King, Jr.

Our thoughts and prayers are with Paris, Kenya, Lebanon, Syria ... May light and love be theirs. Here is this week's round-up of top links for marketing to baby boomers and seniors.

1. MOST CLICKED: "More 50+ baby boomers and seniors own digital devices than ever. What does it mean for your marketing?"

Older person with tablet device

The Pew Research Center has released a new study, "Technology Device Ownership: 2015," which contains some actionable data for those marketing to baby boomers and seniors. In short, more adults -- including those over the age of 50 -- own smartphones and tablets than ever before. And while nearly three times as many 18-29 year old Millennials as 65+ers own a smartphone, ownership of tablets doesn't show the same age gap.

Here are some key statistics and some action items for your boomers / seniors marketing program.

Today we look at a new facet of the increased use of social media by Boomers and Seniors—the need for tech support—and take a look at what the Creating Results Team is up to this week at LeadingAge.

MOST CLICKED:

Readers last week were interested in Richard Harris' article on NextAvenue. In Why the New Social Media Fans Are Over 65, Harris writes that as older Americans discover tech's power to connect to others using social media, "they flock to it" ...

It's October 19th! Which means it's the day to wish our fearless, fun and fantastic leader, Todd Harff, the happiest of happy birthdays!

On to the "business" of this blog post -- our weekly round-up of links and resources that caught the attention of professionals in senior care, 50+ housing and other industries focused on older adults. What resonated with mature marketers like you?

Great news for cold-weather lovers: Fall is here! For the rest of us, time to change our desktop screen savers to pictures of Hawaiian beaches and pile on the sweaters. Whatever the weather, Creating Results will do its best to start your day on a warm note with the "hottest" mature marketing links of the week.

1. MOST CLICKED: Creating Results has written previously about the value of blogs, particularly to real estate marketing. This is because we've seen positive results for clients who've invested in blogging. And because our own Social, Silver Surfers research showed that blogs are a commonly-used social sharing tool as well as a source of information. (Even more so for 40-44 year olds, those influential adult children.)

A recent post by Amanda Hicken of PR Newswire on blogging became the most shared item on our social channels last week ...

Close