On this day in 1981, musician Bob Marley died. I found myself thinking of this quote after having the true privilege to hear Nancy Frates speak at the LeadingAge Massachusetts conference last week.
Frates is the woman who helped start the Ice Bucket Challenge, the social media juggernaut that raised funds and awareness for ALS last year. Frates’ son Pete Frates was diagnosed with ALS at the age of 27. His nearly immediate response was to tell his family that this was not a moment to be wasted. They were going to “change the trajectory of the disease.”
Team FrateTrain already has — more than $150 million raised, millions of people more educated/aware … Even got the global health community to coalesce around one name for the disease. An incredibly positive effect.
(If you weren’t at the LeadingAge Massachusetts conference, here’s a link to a TED talk Nancy gave just a few months after the Ice Bucket Challenge swept the globe.)
Nancy Frates’ frank, funny and ferocious approach is a great match for senior services, where countless servant-leaders change the trajectory of aging.
And with that, on to the week’s top links for those marketing senior living, fundraising, or otherwise trying to motivate older adults.
1. MOST CLICKED: In 2008, 45% of RNs were aged 50 years or better; is there a mass exodus of experienced nurses coming? A Center for Health Affairs Report addresses the impact of Baby Boomers on healthcare from several angles, including workforce challenges.
“One of the most frequent causes for concern in the healthcare workforce is the rising average age of registered nurses. According to the U.S. Department of Health and Human Services, the average age of registered nurses (RNs) in the U.S. has been steadily increasing for the past decade; however, with 45 percent of nurses 50 years of age or older in 2008, a mass exodus of experienced nurses is expected in the near future. Combined with the impending uptick in the demand for healthcare services, ensuring additional workers are seeking a career in the nursing field will be essential to properly caring for the elderly.”
Read the report: http://ow.ly/JDcMa
2. MOST SHARED: 10 Facts from the Real World for marketing “experts” by the Ad Contrarian, including these gems:
* 96% of video viewing is currently done on a television. 4% is done on a web device.
* In Europe and the US, people would not care if 92% of brands disappeared.
The Ad Contrarian is often salty, always enlightening. Read the whole post: http://bit.ly/1KXbevp