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7-27-15_MMLW-NutandBolts

Happy Monday. There is a lot of ground to cover, so let's jump right into the mature marketing stories of the past week that had people talking. Have something to share? We'd love to hear from you.

MOST SHARED: We had a tie this past week of the most popular and most shared stories:

#1: You plan ahead -- thinking you'll be prepared if/when the day comes that you or a loved one needs support or care to live well. But what happens when all the preparedness doesn't pay off?

7-20-15_MMLW_Caregivers_WebGainsREV

Here it is, Monday again. Time for our roundup of the week's top links for baby boomer marketing and more.

1. MOST SHARED: "Women who leave the workforce to take on caregiving [on avg] lose out on $650,000 over their lifetime." This statement from Sen. Patty Murray, as part of the 2015 White House Conference on Aging (#WHCOA), was quickly retweeted and commented on. As one Twitter-friend noted:

7-16-15_NewBlog-Announcement

Creating Results' approach to mature marketing is based on a process called Relevant Creativity™. Relevant Creativity ensures creative solutions are relevant to each of our clients and their target markets, with custom-designed solutions that are strategically crafted to help them meet their goals. So it seemed high time we applied that Relevant Creativity to ourselves!

6-30-15_Giraffes-Cheetahs-Seniors

How Road Scholar Effectively Targets Older Travelers - Creating Results’ Twitter feed recently shared an article about Road Scholar (formerly Elderhostel) and we were surprised by the flurry of new interest it sparked in this ‘grandaddy’ of educational travel resources for older adults. Several folks shared the tweet with their own followers and many said they were now...

6-29-15_MMLW_Fireworks

Happy short work week...I mean Monday.  Before the barbeques and fireworks that will take place this weekend as we celebrate our Independence, we want to first take a look back on the most notable mature marketing stories that had people talking and sharing.  We hope you'll share (and comment) too.  Have a great week. MOST CLICKED:  Bob Garfield's reflections on…

6-23-15_MMLW_LandisCommunities

Last week we had the privilege to speak at LeadingAge Pennsylvania’s annual conference on “The End of Advertising. The Advent of Engagement.” There was a lot of enthusiasm for Creating Results’ definition of engagement: “the act of turning people on to your brand in a way that improves business.” Many attendees asked for additional ideas and best practices, so we’re…

6-19-15_LeadingAgePA-Hershey

Today the Creating Results team is wrapping up its time in Hershey, Pennsylvania, after a wonderful week at the annual LeadingAge PA conference. Things I love about this meeting: the speakers, the inspiring conversations in the hallways, the chance to exchange ideas and resources with dedicated senior living professionals. Things I'm not crazy about: the temperature in the main hall (arctic), the lack of…

6-8-15_MMLW_Tribes-n-Jibes

This week's round-up of the top Mature Marketing links of the week illustrates the strength of (aging) tribes and the opportunities provided by originality. On with the links! 1. MOST CLICKED: Regardless of what age you're marketing too, if you're marketing online you keep one eye on your consumer and two on Google. When is it appropriate to stray from best…

On this day in 1981, musician Bob Marley died. I found myself thinking of this quote after having the true privilege to hear Nancy Frates speak at the LeadingAge Massachusetts conference last week. Frates is the woman who helped start the Ice Bucket Challenge, the social media juggernaut that raised funds and awareness for ALS last year. Frates' son Pete Frates was…

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