I became obsessed with movie award season this year, obsessed with a capital "O." I watched it all - the Globes, SAG awards and, of course, the big show of the Oscars. I loved hearing the speeches from the winners (and seeing the faces of those who were favored to win but didn't). What does this have to do with…
Here is the roundup of the most engaging posts from the previous week.
MOST CLICKED: Demographic Projections and the Implications that Affects our Economy
Jo Ann Jenkins, CEO of AARP, wrote an thoughtful article on our extended lifespans and the implications our longevity will have on our economic and social structure.
Ms. Jenkins, in a post published on LinkedIn, notes that since longer lives create multiple questions, like paying for pensions and medical care, a change in our views on aging is needed. As a society, Jenkins feels we need to focus on the benefits of an extended life starting now.
Here are a few more intriguing facts from the article to ponder:
I often think of Johnny Carson's old Carnac sketch whenever experts line up and make their predictions for the coming year -- whether they be experts in marketing, policy, health, business ...
Like my New Year's resolutions, the predictions are often founded on hopes and dreams and we can watch the year zing by without seeing the change realized.
I commend OurParents writer Robyn Tellefsen for trying to predict what would come next in the topsy turvy world of senior living. She reached out to a wide variety of people who work within the industry for an article published February 6, 2017, "What's Ahead for Senior Care."
Among those tapped for their insight was Creating Results' own Kimberly Hulett, who said ...
It's that time again! Every Monday we recap the most engaging information from the previous week.
First up, this week's most shared content item is about senior trends in 2017 as told by industry experts. In an article on OurParents.com, industry experts predicted that Boomers will be moving to senior communities more quickly, have more care options and will see changes in retirement living costs.
Next, this week's most clicked content was an article about Kindred Healthcare. Kindred is selling its 91 skilled-nursing homes and moving towards a virtual portfolio (including preferred partnerships with other nursing home operators). The first partner announced was ...
A look at the types of images that are effective for marketing to the 50+ consumer, and the pros and cons of stock vs. custom photography for this market.
This week, we analyze the consumption of traditional TV and the decline (or lack thereof) for different age groups. As well as how retailers are losing dollars because of their lack of focus on baby boomers.
Most Clicked: Traditional TV and Age Group Trends
A recent article on Marketing Charts contains some key information for marketers who focus on the mature consumer related to TV viewing.
"Little Things Can Mean A Lot."
Each Monday our team recaps a few of the "little things" that meant a lot to our subscribers and followers over the past week. Articles that inspired, stats that answered a burning question, and more.
Taken together week-after-week, these LITTLE things can have a BIG impact on integrated marketing programs aimed at baby boomers and seniors.
MOST CLICKED: A tie!
Lois Bowers discovers in senior living marketing, little (positive) things mean a lot. http://bit.ly/2k9RHRG
Lois is senior editor at McKnight's Senior Living, and she recently spent a few days at a senior community, trying to view it as a future resident might.
Every Monday, we recap the most engaging content from the previous week.
This week, the Houston Chronicle takes a look at why more Baby Boomers are opting to forgo homeownership in favor of renting. Also, you can never have too many leads in the senior living industry; McKnight's Senior Living takes a closer look at the newest referral source for senior living communities.
Happy Monday! At the beginning of every week we recap the most engaging content from the most previous week.
This week, we take a good hard look at our own assumptions that typically guide our marketing content strategies. Also, The Huffington Post sheds light on how Baby Boomers are becoming the next “walking disabled.”
Another year gone by, and boy was it a doosy! Against the backdrop of dramatic political change and cultural shifting, our industry remained homed in on issues relevant to how the mature market is evolving.
Read on for the hot topics Creating Results explored in 2016, including: embracing novel approaches to marketing to seniors, the importance of visual storytelling, an increase in renting among older adults, surprising similarities among generational preferences in communities, and changes to Google advertising.