“Thomas Jefferson once said, ‘We should never judge a president by his age, only by his works.’
And ever since he told me that, I stopped worrying.” – Ronald Reagan
Happy Presidents Day! For our readers in the U.S., today is the official celebration of George Washington’s birthday. But never fear — the Creating Results’ team wouldn’t let a federal holiday get between you and the top mature marketing links of the week.
1. MOST SHARED: A Last Thought from Las Vegas: Put Away the Poker Face
Creating Results’ Sally O’Donnell wraps up her series of posts offering a millennial’s perspective on marketing to baby boomers. This latest installment looks into transparency and why creating an environment of trust is actually a service to older home buyers. Testimonials and ratings help people relate to the current residents of a 50+ community.
“Millennials like me rely heavily on Yelp, for example, to find restaurants, hotels, etc. More and more 50-plus homebuyers are using similar tools to influence their purchasing decision.
Because there has been such a shift toward digital with less face-to-face time, it’s increasingly difficult to build trust with online prospects. Something as simple as a positive review tells a compelling story and reinforces confidence in your brand.”
Read more at http://bit.ly/1DY5hwI.
2. MOST CLICKED: 50 shades of white?
AdAge reports that sex therapist and media personality Dr. Ruth Westheimer is the new face of a laundry campaign. “Think of Valentine’s Day or sex, and chances are laundry doesn’t immediately come to mind. Clorox Co. has enlisted Dr. Ruth to change that.”
The 86-year-old brings her trademark good humor to the campaign. We had fun discovering she also has nearly 85,000 followers on Twitter. Seattle fans will want to look away …
Only 10% of Twitter users are older than 65. So this means it’s mostly the young who are following Dr. Ruth. They do so not because she’s a peer but because they relate to her humor and forthright approach.
Read more on the Clorox campaign at http://bit.ly/1BgYeiS.
RELATED: We’ve always appreciated marketing to baby boomers and seniors that recognizes these older adults as sexual. You don’t stop being interested in romance, sex and connections just because your AARP card has arrived. Click here to see how we addressed the topic in 2012, on this blog.
3. Also of note: Retiree housing wealth is “Battered but still significant,” reports MarketWatch http://on.mktw.net/17Gs1VZ
Did you relate to any of the items in this week’s round-up? If so, please share your thoughts below!