Each Monday we bring you the top mature marketing stories that had people talking, commenting and sharing. While it's not Monday (we hope you had a wonderful Labor Day), we didn't want to leave our loyal visitors missing even one week of insights. This week we explore the differences in how people view emoji usage, the top markets to which…
Every Monday, we take a look back at the content that our followers engaged with the most during the previous week.
First up this week, Joseph Coughlin of the AgeLab at the Massachusetts Institute of Technology explains why spending marketing dollars on targeting aging generations will generate the MOST bang for your buck.
Then, Senior Housing News identifies what we as marketers have to know (and be sensitive to) about the growing financial struggles that are devastating today’s health care companies.
MOST SHARED: Save Your Pennies and Market to Boomers Instead of Millennials
Speaking at a conference in Orlando, AgeLab founder and director Joseph Coughlin explained that since Boomers have more disposable income, retailers and commercial real estate industries should shift their focus accordingly.
Each week, we take a look back at the content that our followers engaged with the most during the previous week.
This week is all about email marketing. First, a new study from MarketingCharts shows why senior marketing professionals should start placing more focus on their email marketing programs.
Then, a study conducted by Mailjet gives marketing professionals insight into how they can increase click rates within their target demographics, especially email among recipients ages 45 and above.
MOST CLICKED: Email and Content Marketing Perceived to be Top Lead Gen Tactics
A new study from MarketingCharts shows that marketing influencers believe that email and content marketing are the most effective tactics for online lead generation.
Happy August! Today's recap of top 50+ marketing links covers ins and sins -- some more deadly than others.
IN The Day
Our most-commented item of the week compares the costs of events and everyday expenses across the generations to answer the questions:
"Was it really different, back in the day? Do Millennials really have it harder?"
The answers seem to be yes and yes.
Before I go any further a not-so-nitpicky nitpick. The jobapplicationcenter team, which crunched the numbers and adjusted for today's dollars, made an error that really burns me.
I recently attended the HOW Design Conference in Atlanta, where thousands of artists, designers and design enthusiasts from around the world gathered to celebrate and promote design in all its forms.
It was a great chance to absorb, learn and be inspired by this amazing, eclectic design community.
One particularly helpful session I attended was Design Globally–Think Locally, presented by Sagi Haviv from the New York agency Chermayeff & Geismar & Haviv (CGH).
Haviv shared a challenging logo design project that resonated with me because it was so similar to several real estate logo design experiences we've had at Creating Results.
Last month, Erin Read and I spoke at LeadingAge Massachusetts on why organizations should be using video in their integrated marketing strategy.
But, what if you’re not ready for video?
According to Dr. James McQuivey of Forrester Research, the value of a one-minute video is 1.8 million words. However, as the old adage goes, a picture is worth a thousand words, which means photography can be very powerful.
Media Post reports there are 2.6 billion images shared daily across all visual channels, which has changed consumer shopping behaviors drastically.
The biggest challenges marketers face in today’s visual world are:
Each week we take a look at the mature marketing articles from the previous week that engaged our followers the most. This week, we will explore how headlines impact engagement, as well as the top three things that Baby Boomers require as they consider their future housing accommodations. MOST CLICKED Headlines are the first impression that your audience receive from…
Happy Monday! Today's mature marketing news of interest is brought to you by the letter "S". Each week we share stories or action items that are important to know for those targeting mature consumers. Have something to share? We'd love to hear your comments and ideas (and we promise to respond accordingly). MOST SHARED: If you've read anything regarding social…
Each week we explore mature marketing articles that were of particular interest to our followers. This week we explore how technology continues to help us age better and retirement by the numbers. Have something to share? We'd love to hear from you in our comment section. MOST CLICKED 40% of Baby Boomers have stayed with the same employer for 20+…
More people of all ages are watching / sharing online videos than ever before.
And studies show video marketing has power to motivate consumers – including Baby Boomers and Seniors – to act or buy.
Yet many senior providers don’t know how to integrate video into their marketing.
Over the next month, Jessica Ruhle and I will be sharing best practices for creating both product and lifestyle videos to strategically position senior-serving organizations. We’re honored to have been invited to speak to the topic at both the LeadingAge Massachusetts and LeadingAge Pennsylvania conferences.
Why are continuing care retirement communities (CCRCs), 55+ housing or any organizations focused on older adults considering video at all? Is it because executives are demanding it? Because they see everyone doing it?