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2016_inreview2

Another year gone by, and boy was it a doosy! Against the backdrop of dramatic political change and cultural shifting, our industry remained homed in on issues relevant to how the mature market is evolving.

Read on for the hot topics Creating Results explored in 2016, including: embracing novel approaches to marketing to seniors, the importance of visual storytelling, an increase in renting among older adults, surprising similarities among generational preferences in communities, and changes to Google advertising.

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Every Monday on this blog we recap the most engaging content from the previous week.

This week, our top article was actually a consumer-focused guide to having those tough conversations with aging loved ones about their housing situation. As experts in marketing senior housing, Creating Results suggests three ways you can build brand awareness around holidays and "The Talk."

We also wanted to give a shout out to our President, Todd Harff. His post on 2017 Marketing Plans was one of the most shared items!

collaboration-illustration

“I'm about to just give you all of my money And all I'm asking, hey, is a little respect” (Otis Redding in 1965. Made popular by Aretha Franklin in 1967.)

Be honest.

Looking at all of your marketing initiatives, is your team truly respecting people?

Mature consumers are experienced buyers and they want to give someone a whole lot of money. Since Baby Boomers and seniors value respect, make emotional decisions and hate BS, they do business with organizations that they trust and feel good about.

If you want their money, challenge your organization to be more personal and demonstrate R-E-S-P-E-C-T in every aspect of your 2017 Marketing Plan.

photography_parti

Who would have guessed 25 years ago that anyone (even a 5-year-old!) could take — and instantly share — great photos using a device that's about the size of a wallet?

The visual world changed dramatically in the 1990s with the invention of a chip making that possible. By 2003 more camera phones were sold worldwide than stand-alone digital cameras, and by 2006 half the world's mobile phones had a built-in camera.

Today, many organizations are still struggling to react to the challenges this paradigm shift in photography have created.

Looking ahead to 2017 it is critical not only to acknowledge — but to embrace and thoughtfully plan for — photography as a necessary investment. How?

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Happy Monday - I hope you had a wonderful Thanksgiving holiday, spent with family and friends. We are certainly thankful for our subscribers, today and every day!  Each Monday we recap the mature marketing stories from the past week that generated significant interest. Today, we explore the positive impact of companions in geriatric healthcare and why we shouldn't necessarily call…

11_23_16

Session: "Creating Stronger Organizations Through Aggressive Growth Strategies"

In 2016, the size of the 65+ population starts to significantly outpace the 5–under-population, meaning the availability of direct care workers will have a significant shortage, as we heard from senior living leaders at this year's LeadingAge national conference.

In addition to being a concern for senior living care providers, the looming labor shortage also is a driver of senior living growth, repositioning and affiliation. What can marketing do to prepare?

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Session: Sales and Marketing Tactics for Continuing Care at Home

"We're not managing a long-term care policy, we're helping people plan. It's not about what is the matter, it's about what matters most."

This is how Liz Fandel of Fellowship Senior Living at Home (a Creating Results client), explained the unique selling proposition of Continuing Care at Home (CCAH).

CCAH programs offer care coordination, care-giving and asset preservation to older adults who do not want to live on a retirement community campus. With CCAH, they can remain in their own home as they age.

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Happy Monday! Every week, we recap the most engaging mature marketing content from the previous week. For this Monday's round-up, public relations icon Katie Delahaye Paine was the featured speaker last week at a half-day event hosted by PRNews where she discussed the making of a worthy Press Release and how to measure it in a world that is CONSTANTLY communicating. And…

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Session: A Repositioning Case Study: Designing for a Healthier, Longer Life

Expansions and repositionings are happening in communities across the country.

Repositioning: Investing in the physical redevelopment of an existing brick and mortar community to add space and reconfigure existing square footage in an effort to compete with newer entities and be more relevant in today’s market.

For senior living providers, repositionings are important and necessary to ensure we continue to serve the residents of today and plan for the residents of tomorrow.

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