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Last week five members of the Creating Results team assembled in Indianapolis for the 2016 LeadingAge Annual Meeting.

This conference attracted more than 8,000 senior living and senior services providers from around the country, along with a healthy cohort of those who provide products and services to the industry.

In addition to inspiring keynote speakers there were hundreds of education sessions. (Our team was privileged to be among the featured experts, presenting data and insights from Social, Silver Surfers 2016 research.) Over the next few weeks, we’ll share highlights from selected sessions on this blog.

The series starts today with take-aways from a lively program that got people tweeting and thinking.

How can a "Gritty Mindset" help those who serve older adults at senior living communities, help those who market to them -- and even the older adults themselves?

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Creating Results attended and sponsored the informative SMASH conference held in Chicago earlier this month. For the senior living industry, this conference is innovative and refreshing.

Among all the keynotes and sessions I attended, I noticed an underlying theme: the concept of being prospect-centered in every marketing interaction.

This is especially important in the digital arena. Keeping this prospect-centric concept of at the forefront of your SEO and SEM strategies will result in tremendous success. Over the next few months, I plan to explain and give examples of such success with this concept through this blog series.

Today's post focuses on SEO questions (an Algorithm 101 primer). And -- BONUS! -- I will even share with you my favorite basic checklist.

Mature Marketing Links of the Week

Happy Monday! Each week we pause and revisit the mature marketing stories and insights from the past week that had people sharing and clicking. This week, we explore TV and how the ways in which baby boomers engage with it have evolved. We'll also take a look at the far-reaching shares and applications of research. Have something to share? We'd love to hear from you!

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Each Monday we bring you the top mature marketing stories that had people talking, commenting and sharing. While it's not Monday (we hope you had a wonderful Labor Day), we didn't want to leave our loyal visitors missing even one week of insights. This week we explore the differences in how people view emoji usage, the top markets to which…

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Every Monday, we take a look back at the content that our followers engaged with the most during the previous week.

First up this week, Joseph Coughlin of the AgeLab at the Massachusetts Institute of Technology explains why spending marketing dollars on targeting aging generations will generate the MOST bang for your buck.

Then, Senior Housing News identifies what we as marketers have to know (and be sensitive to) about the growing financial struggles that are devastating today’s health care companies.

MOST SHARED: Save Your Pennies and Market to Boomers Instead of Millennials

Speaking at a conference in Orlando, AgeLab founder and director Joseph Coughlin explained that since Boomers have more disposable income, retailers and commercial real estate industries should shift their focus accordingly.

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Each week, we take a look back at the content that our followers engaged with the most during the previous week.

This week is all about email marketing. First, a new study from MarketingCharts shows why senior marketing professionals should start placing more focus on their email marketing programs.

Then, a study conducted by Mailjet gives marketing professionals insight into how they can increase click rates within their target demographics, especially email among recipients ages 45 and above.

MOST CLICKED: Email and Content Marketing Perceived to be Top Lead Gen Tactics

A new study from MarketingCharts shows that marketing influencers believe that email and content marketing are the most effective tactics for online lead generation.

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Happy August! Today's recap of top 50+ marketing links covers ins and sins -- some more deadly than others.

IN The Day

Our most-commented item of the week compares the costs of events and everyday expenses across the generations to answer the questions:

"Was it really different, back in the day? Do Millennials really have it harder?"

The answers seem to be yes and yes.

Before I go any further a not-so-nitpicky nitpick. The jobapplicationcenter team, which crunched the numbers and adjusted for today's dollars, made an error that really burns me.

Real Estate Logo Design learnings from the HOW Conference

I recently attended the HOW Design Conference in Atlanta, where thousands of artists, designers and design enthusiasts from around the world gathered to celebrate and promote design in all its forms.

It was a great chance to absorb, learn and be inspired by this amazing, eclectic design community‪.

One particularly helpful session I attended was Design Globally–Think Locally, presented by Sagi Haviv from the New York agency Chermayeff & Geismar & Haviv (CGH)‪.

Haviv shared a challenging logo design project that resonated with me because it was so similar to several real estate logo design experiences we've had at Creating Results.

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Last month, Erin Read and I spoke at LeadingAge Massachusetts on why organizations should be using video in their integrated marketing strategy.

But, what if you’re not ready for video?

According to Dr. James McQuivey of Forrester Research, the value of a one-minute video is 1.8 million words. However, as the old adage goes, a picture is worth a thousand words, which means photography can be very powerful.

Media Post reports there are 2.6 billion images shared daily across all visual channels, which has changed consumer shopping behaviors drastically.

The biggest challenges marketers face in today’s visual world are:

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Each week we take a look at the mature marketing articles from the previous week that engaged our followers the most. This week, we will explore how headlines impact engagement, as well as the top three things that Baby Boomers require as they consider their future housing accommodations. MOST CLICKED Headlines are the first impression that your audience receive from…

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