Each week we explore mature marketing articles that were of particular interest to our followers. This week we explore how technology continues to help us age better and retirement by the numbers. Have something to share? We'd love to hear from you in our comment section. MOST CLICKED 40% of Baby Boomers have stayed with the same employer for 20+…
More people of all ages are watching / sharing online videos than ever before.
And studies show video marketing has power to motivate consumers – including Baby Boomers and Seniors – to act or buy.
Yet many senior providers don’t know how to integrate video into their marketing.
Over the next month, Jessica Ruhle and I will be sharing best practices for creating both product and lifestyle videos to strategically position senior-serving organizations. We’re honored to have been invited to speak to the topic at both the LeadingAge Massachusetts and LeadingAge Pennsylvania conferences.
Why are continuing care retirement communities (CCRCs), 55+ housing or any organizations focused on older adults considering video at all? Is it because executives are demanding it? Because they see everyone doing it?
Happy Monday! This week our mature marketing recap focuses on how shared space is shaping (or re-shaping) multi-housing and the impact of boomer nostalgia on tourism. But these certainly weren't the only articles sparking conversation and ideas over the last week. We'd love to know what inspired you, so be sure to share within our comments section. MOST SHARED: As…
Each Monday, we round-up the top 50-plus marketing resources of the previous week. Today's post quickly shaped itself around a certain letter ...
D is for "DISRUPT."
Our MOST CLICKED item of the week was a post by Jo Ann Jenkins, the CEO of AARP, titled "It's Time to Disrupt Aging."
Jenkins reinforces what readers of this blog know: societal perceptions of aging have changed.
"Middle-aged," for instance, was once viewed as starting at 35; now it's 55 or older. Those who are middle-aged also are not behaving the way their grandparents did.
And yet, as Jenkins writes ...
Each week we share mature marketing insights and articles that capture the eye and create conversation. Let's take a look at those pieces that did just that over the last 7 days.
MOST SHARED: "Let's get back to the basics" is a phrase that I heard repeatedly when studying what would become my passion and profession (and something I share with clients even today when discussing how best to position their communities and offerings).
A recent article served as a great reminder that while marketers must work harder to keep up with the ever changing times, that the overall psychology of marketing hasn't changed at all ...
Today's round-up of top posts for marketing to older adults is like a "choose your own adventure" novel.
Feeling business-like? Check out the insights into marketing preferences via MarketingSherpa. Curious about mortality? The CDC's stats on centenarians should interest you. Ready for a good cry? Grab your hankie and listen to Maurice Sendak's words of wisdom.
MOST CLICKED: How do Baby Boomers want to discover and then learn more about products? And how do their preferences differ from that other big cohort, the Millennials?
Happy Monday! This week our mature marketing stories that drove the greatest interest had a similar theme - Money!
MOST SHARED: Boomers and Gen Xers are still reeling from the impact of the 2008 market crash in a number of ways according to a recent study. In fact, 2/3 note that they feel the impact in all areas of their life - work, play and savings.
As someone providing support for an aging parent while working full-time and raising a teenager, I was heartened to see strong interest in an article dealing head-on with the issue of working caregivers as a part of the mature marketing links of the week. This week's post explores this, as well as an article looking at loneliness in older people…
A day late, but not a dollar short, this week's links reveal a need to be nimble. All industries must adjust to the changing and growing needs and expectations of an aging population.
We look at both ends of the financial spectrum here — from those who can afford to look for, and demand, options to fit their busy lifestyles, to those who are simply trying to survive without a pension or retirement funds.
MOST CLICKED: In the senior housing market, builders are increasingly looking at the preferences of the younger buyer.
Happy Wintery Monday! This week's mature marketing links of the week are delivered in the midst of a cold snap accompanied by snow. So, while thinking warm thoughts we will go ahead and jump into the stories from the past week that had people sharing and clicking. MOST CLICKED: As more and more Boomers consider their next chapters many are…