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Category Archives Mature Consumers


Happy Monday! The mature marketing stories of the past week that drew the greatest amount of interest focused on women and wealth and how when you retire is determined in part by if you have children.

MOST CLICKED: At Creating Results, we share the importance of knowing your target market with our clients when it comes to ensuring your success. Over the next 10 years women will control 85% of consumer wealth.


Happy Monday!  Our blog post this week highlights mature marketing articles that tackled the correlation between trust and age and how one tourism industry is effectively working to target senior travelers.  We look forward to hearing your thoughts on this and other key topics of interest among boomers and seniors in our comment section.  Have a great week. MOST SHARED:…


There's a wonderful Yiddish proverb my father has quoted to me frequently: "Man plans, and God laughs." This week's round-up of top baby boomers marketing links touches on plans made and un-made.

1. MOST SHARED: Ever wonder what purchases upscale Baby Boomers and GenXers have planned? Or course you have. These are folks with a net worth of at least $1 million or living in a household with income of at least $250,000, and more than half are planning a luxury purchase this year. Definitely consumers to covet.

The Shullman Research Center has released statistics ...


Happy Monday. There is a lot of ground to cover, so let's jump right into the mature marketing stories of the past week that had people talking. Have something to share? We'd love to hear from you.

MOST SHARED: We had a tie this past week of the most popular and most shared stories:

#1: You plan ahead -- thinking you'll be prepared if/when the day comes that you or a loved one needs support or care to live well. But what happens when all the preparedness doesn't pay off?


Here it is, Monday again. Time for our roundup of the week's top links for baby boomer marketing and more.

1. MOST SHARED: "Women who leave the workforce to take on caregiving [on avg] lose out on $650,000 over their lifetime." This statement from Sen. Patty Murray, as part of the 2015 White House Conference on Aging (#WHCOA), was quickly retweeted and commented on. As one Twitter-friend noted:


For newer subscribers, each Monday we round-up the top links of the week for those marketing to baby boomers and seniors. "Top" is judged by engagement on Creating Results various social channels -- clicks, retweets, likes, etc. For long-time subscribers, thanks for tuning in each week!

1. MOST CLICKED: The older population increases, but younger, Millennial cohort is now larger and has greater diversity.


Happy short work week...I mean Monday.  Before the barbeques and fireworks that will take place this weekend as we celebrate our Independence, we want to first take a look back on the most notable mature marketing stories that had people talking and sharing.  We hope you'll share (and comment) too.  Have a great week. MOST CLICKED:  Bob Garfield's reflections on…


Last week we had the privilege to speak at LeadingAge Pennsylvania’s annual conference on “The End of Advertising. The Advent of Engagement.” There was a lot of enthusiasm for Creating Results’ definition of engagement: “the act of turning people on to your brand in a way that improves business.” Many attendees asked for additional ideas and best practices, so we’re…


Just when I've gotten into the swing of Sunday, Monday appears ... Time for our weekly round-up of resources for mature marketing! 1. MOST CLICKED: Veteran journalist Bill Moyers has been looking closely at aging in America for some time on his site,, and his readers have reacted by posting their own stories of concern. Paul Buchheit's contribution to the conversation became the most…