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Archive for the ‘Mature Consumers’ Category

Mature Marketing Links of the Week: Aging in Place and Education

Tuesday, May 26th, 2015

The mature marketing stories of the past week that drew the most interest focus on helping seniors successfully age in place and the connection between boomers and seniors and higher test scores in schools.  Have something to share?  We’d love to hear from you.

MOST CLICKED: LeadingAge, an association of not-for-profit organizations dedicated to helping seniors, recently shared insights regarding older adults and aging in place.  According to the article, lower-income seniors have the  greatest need for aging in place, as they typically have the greatest difficulty finding affordable senior living solutions that offer levels of additional assistance.

According to Robyn Stone, Executive Director for LeadingAge’s Center for Applied Research:

Onerous housing costs can swallow up a big chunk of an older person’s monthly budget, reducing the amount of money available for essentials like food and health care.

The article detailed how several states are examining what they can do to help financially challenged seniors age within their current homes, specifically by providing medical and other services.

One retirement community, Sanborn Place in Reading MA, was noted in the article as a “pioneer” in this effort. The community has set aside 73 of their apartments for residents who may need some assistance in remaining independent and prefer to remain within their homes.

According to the author, providing the best options for independence, either within a community or an existing home requires a new way of approaching senior living.  At Creating Results, we’ve found that organizations who embrace this new reality can successfully reach a wider audience and help even more seniors live well.  We’d love to hear your thoughts – be sure to comment below.

Read the full article.

MOST SHARED: Seniors and kids need each other, according to a recent blog post within the HuffPost.  The piece chronicled the journey of The Intergenerational School in Cleveland, which pairs students within low-income areas and seniors to make a difference academically. The result? Higher test scores among all participants.

The author notes the reason for the success is the student’s strong need for “emotional and academic support” and the desire of local seniors to play a part in the success of younger generations. Additionally, the ability of seniors to form closer relationships with younger generations and their desire to help people succeed.

The author concludes the post by noting:

With 10,000 boomers a day turning 65, it’s time for society to mirror biology and itself “flow downhill,” to encourage and enable connections that mine this vast human capital of older people in ways that contribute to a better futures for future generations. To be sure, an aging America will bring challenges and tradeoffs as well as opportunities, but this is all the more reason to make the most of what we have.

 Read the full piece here.

Mature Marketing Links of the Week: Previews of Aging, Post-Demographic Travelers

Monday, May 18th, 2015

Happy Monday! Let’s get right to the top links of the week.

(Though newer subscribers may wonder … What makes a top link? It’s the amount of attention that post got from followers, fans & friends on Creating Results’ various social channels.)

1. MOST CLICKED: Take a pair of soon-to-be-newlyweds in their 20s. Have professional make-up artists age them to appear as they might in their 50s, 70s … right through to their 90s. The result is a surprisingly touching video.

 

(Can’t play the above? Click here: http://bit.ly/1FjGtyJ.)

2. MOST COMMENTED: Road Scholar (aka Elderhostel) continues to attract senior travelers, as the Sacramento Bee recently reported —  http://bit.ly/1Ldwjlx.

“For its first 35 years, the nonprofit was known by the name Elderhostel, modeled on Scandinavian folk schools by two American academics. But in 2010, the organization underwent the marketing equivalent of an aging diva getting plastic surgery – a total branding makeover. Its name was changed to Road Scholar, which certainly seemed to better reflect the true nature of the program’s evolution, giving it an almost Kerouacian romantic sheen, coupled with high intellectual purpose.”

And, while Creating Results has been familiar with and a fan of this program for years, it seems our tweet is leading quite a number of folks to check it out for the first time!

tweets-re-elderhostel-road-scholar

3. Also of note:

* Consumers aren’t behaving “as they should.” Is it time to market to the post-demographic traveler? http://bit.ly/1Hngjfn

* Generational Warfare Is a Media Myth: Seniors and Kids Need Each Other http://huff.to/1B7iAXm

Mature Marketing Links of the Week – Muddled, Mobile Middle Age

Monday, May 4th, 2015

“As you grow older you will discover you have two hands, one for helping yourself, the other for helping others.”

- Audrey Hepburn (born this day in 1929)

Every Monday, we round-up the mature marketing items that got the most engagement across our various social channels and deliver them directly to you. Read on for last week’s top attention-getters!

Quote on aging from NBC TODAY Show

NBC TODAY Show http://on.today.com/1DZGTYh

1. MOST CLICKED: People are aging more slowly than we think. That’s the conclusion reached by researchers from the International Institute for Applied Systems Analysis (IIAS) in Austria and Stony Brook University in New York. Per NBC Health contributor Joan Raymond,

“In this new study, researchers looked at the population composition of 39 European countries. They then compared the proportion of the population that was categorized as “old” by virtue of chronology alone — being age 65 — to the proportion based on a newer measure of age that they developed, which includes changes in life expectancy.”

In other words, longer life spans have meant that concepts such as “middle age” are shifting and changing. A TODAY Show piece looks at the research and adds a little of what Creating Results calls “me-search” — anecdotes and personal takes on the topic.

Watch the video: http://on.today.com/1DZGTYh

2. MOST SHARED: CR’s Sally O’Donnell took a look at Google’s recent algorithm changes, and offered insights for mature marketing.

Should you panic or prepare?

We recommend you read the post, then share with your team: http://bit.ly/1JLqA8A

3. Also of note

* The World’s Oldest Nations by Population and the Implications. While Japan keeps its hold on the #1 spot, Europe claims the rest of the spots on a top 10 list of the oldest countries.

“Demographic experts suggest that the world as a whole has been aging rapidly over the last two decades: UN population projections for 1999 showed, for example, that more than half the global population was older than 26.4 years of age.” http://bit.ly/1JkDVRK

* Professional experience as a remote programmer and personal experience as a caregiver led one man to focus his company on aging-in-place technology. An interesting look at some of the new health tech. http://bit.ly/1GUiZ3N

* Could artificial intelligence technology begin to impact 50+ communities? Senior Housing News suggests IBM’s Watson could be “The Brains Behind Smarter Senior Living.” http://bit.ly/1F1jifC

* I often feel chained to my mobile phone. Apparently, that attitude shifts with age, as seniors are the age group most likely to say a smartphone is “a liberating experience.” http://pewrsr.ch/1FKqsng

seniors smartphones liberating.Pew

We hope you’ll feel free to tell us how you feel about this post, or any mature marketing topic! Please use the comments tool, below.

“Mobilegeddon”: Should Websites Targeting Older Adults Panic or Prepare?

Wednesday, April 29th, 2015

April 21st marked the launch of Google’s latest algorithm update that is making significant waves for many businesses and their websites. The change positions mobile-friendly sites at the top of online searches conducted from mobile devices, making non-mobile friendly sites more difficult to find.

For the many businesses targeting older adults that rely on organic (unpaid) search as a primary driver of website traffic, this could mean a major negative impact on their results; hence the creatively-coined term, “Mobilegeddon.” As you’ll read below, the use of mobile devices continues to increase across all ages, so your website should be responsively designed to effectively reach the growing number of mobile users.

What Exactly Is A Mobile-Friendly Site?

According to Google’s John Mueller, “A mobile-friendly site is one that you can easily read and use on a smartphone, by only having to scroll up or down. Swiping left or right to search for content, zooming in to read text, or not being able to see the content at all make a site harder for users on mobile phones.”

Google’s Mobile-FriendlyTest makes it easy to see how your site stacks up to this new algorithm. Hopefully you see a message like the one:Websites for older adults must be mobile friendly. Google message showing mobile friendly.

 

If you don’t get a mobile-friendly diagnosis, you’ll see this:

Message that appears if a website for older adults is not mobile friendly, per Google.

This ‘not-mobile-friendly’ ranking means that it’s time to look at your website and identify how you can adjust  your site design to comply with this change.

Do Older Adults Even Use Mobile Devices?

There is a silver lining: if your audience is the mature consumer, you can take a breath and not panic (yet). At this stage in the game, Nielson reports that 46% of 65+ers own a smartphone. But only 19% of them  use their smartphones for internet use.

Similarly, Pew reports 25% of those aged 65+ now own a tablet (a 38% increase in just a year), and that number is on the rise. Therefore most organic traffic for websites targeting older adults comes from desktop searches – and this algorithm update will not affect those searches.

While the world is going mobile fast, the realm of mature consumers is moving at a different pace. But that doesn’t mean you shouldn’t consider a mobile-friendly site, as the number of smartphone and tablet users for those aged 50+ is rising (and rising quickly).

What To Do Now

Getting ahead of the game and going responsive is your best bet to ensure your website renders the best across all devices – desktop, mobile and tablet – so that when your prospects do catch up to the younger population, your site is ready.

When you check your site and find that it is “not mobile-friendly” – don’t panic. But DO make a near-term plan for converting your site to a responsive design platform to give your prospective residents an optimal user experience, no matter what device they view it on.

If you want some guidance on where to start – drop us a line.

RELATED:

Mature Marketing Links of the Week: Top This!

Monday, April 27th, 2015

Happy Monday! This week our mature marketing stories of the past week which drew the most interest explore a new top 10 list and a tale of 4 technologies.  Have something to share?  We’d love to hear from you – just leave your thoughts in our comment section.

MOST CLICKED: If you want to reside in one of the “most livable neighborhoods”, a new AARP tool suggests you try Madison, Wisconsin or Downtown Crossing in Boston.  According to an article in USA Today, the tool was designed to help everyone, including the mature consumer.  If living in Wisconsin or Boston doesn’t sound appealing try Sioux Falls, South Dakota or  downtown Seattle.  Both are tops on the list.

The ranking looks at several factors including housing, health, environment, transportation and more. For senior living communities, residing within one of these top areas could be an important distinction to highlight as you share what places your communities heads above the rest.

The tool can help city planners, local officials and others who want to improve their cities so people can age in place, which is what most older adults want to do, Harrell says. The group has expanded the definition of aging in place to include people either remaining in their home or staying in the same community in other possible housing options.

Not looking for just most livable when considering where to live?  The index also looks at areas based on other considerations.  For example, if you want to stay healthy consider Novato, CA.  Want to make new friends?   Your best bet is Richmond, VA.

Learn more.

MOST SHARED: According to a recent article in Ad Age, there are 4 technologies that are emerging as leads for how marketers approach storymaking.

Now, I should caution regarding use of any new technologies for reaching a mature market.  Bright and shiny is nice…but only if it is effective.  As with any new strategy or avenue, it’s important to have an understanding of your audience and if they will be receptive to a new channel before you put your marketing eggs in that basket.  That being said, these are very interesting and exciting ways to harness technology to tell the story of your brand.

In the article the author highlights 4 specific technologies as well as recommendations for how they can be effectively leveraged.  These technologies include:

*  Video streaming: Specifically, using this avenue to make your audience a part of the story through social integration.

*  Wearables: Using the POV from wearable technologies to create a brand story unique to each and every individual.

*  Virtual Reality: With this the individual becomes a part of the story.

* Messaging apps: Creating unique messages based on messaging app portal for a branded experience.

According to the article, when it comes to using technology:

The most successful uses of technology will make the technology itself invisible, and the storymaking itself may go unnoticed. Your audience will just appreciate that your messaging speaks to them in such a relevant way that it’s a springboard for creating their stories.

Click here to read the full article.

Mature Marketing Links of the Week – No Retirement for You

Monday, April 20th, 2015

Happy Monday!  This week our mature marketing stories of the week focus on how poor planning can thwart your retirement dreams and the impact of cyber distractions on productivity.  Have something to share?  We’d love to hear from you.

MOST CLICKED: I admit it, the thought of retirement and how far away it may be has given me pause when it comes to thinking about how well I should be planning NOW for my future.  And it looks like I’m not alone in this misguided mindset. Lack of financial planning hits all generations…but boomers regret it the most.  This is according to insights within a recent Chicago Tribune article.  The article featured insights from a Genworth Study that examined the financial planning behaviors (or lack of) among all generations.

But ask Baby Boomers now in or nearing retirement and they will tell you the one thing they wish they could have more of is time. Not only time to enjoy life, but time to go back and start investing to make their money grow. Time leverages money.

More insights from the study:

*  More than 1/2 of all adults have made no financial arrangements for their retirement.

*  4 in 10 Boomers have noted regrets about not sufficiently planning.

*  47% of unmarried seniors rely on social security for 90% of their monthly income.

*  70% of people will require long term care at some point in their lives.

The article offers the following advice: save now. Even if in small increments, automatically deducting money now whether in the form of your 401K or other auto-savings will help you in the long run.  Because no matter how long we deny it, retirement will be more expensive than we plan and the more we can do now to prep for it the better.  Advice I will certainly take myself.

Read the full article here.

MOST SHARED: Cyber distractions are real…and, well, a huge distraction. 70% of children age 8 and under used some sort of mobile device last year, setting a trend for even more cyber distractions as we age, according to an article from the BBC.

While electronic interruptions disturb people of all ages, millennials are more tightly tethered to their computers and phones, obsessively checking texts, email and social media sites.

In a world where information is just a check of the phone away, many are getting so distracted by what the article termed ‘cyberslacking’.

Research shows that millennials are more likely to say that this attachment has led to a decrease in work productivity.  But many are saying that they want to do better, with 70% of respondents to a recent survey examining the phenomena reporting interest in tactics for strengthening their focus.  Companies are even exploring ways they can assist in this renewed desire to step away from the smartphone, with no device policies at meetings or encouraging email checks just twice daily.

Do you own your mobile device or does it own you?

Read the full article here.

 

 

Email Is Digital Peak for Seniors: How Can Your Program Scale to Higher Heights?

Thursday, April 16th, 2015

Email is still the top preferred digital channel among baby boomers and seniors. This fact was uncovered through Creating Results national Social, Silver Surfers research in 2010 and 2013. Recent MarketingSherpa research noted the same trend when they surveyed people regarding their preferred channels of communication with brands.

According to the article:

While most people preferred email across all age groups, email was the exception when it came to digital media. There was in fact a pretty significant digital divide:
*  27% of 18 to 34 year olds want text messages from companies versus 6% of people 65 and over
*  33% of 18 to 34 year olds want to communicate through social media with companies versus 4% of people 65 and over

Email is the preferred channel for older adults. Chart from MarketingSherpa

Source: MarketingSherpa

When Creating Results surveyed more than 800 boomers and seniors as part of our Social, Silver Surfers research we found similar insights.

* What was their favorite tool for sharing website content? 77% said they email links to friends and family, using the built-in “email-a-friend” tool.

* What is the dominant social platform? When asked to name a social network, 11% of Social, Silver Surfers cited email! For them, email IS social and this preference grows stronger with age.Email as Social Network, by Age

In the Social, Silver Surfers ebook we even note that if you look at the top websites visited by affluent, 65+ seniors (per Quantcast), several popular websites are actually email-based portals such as Comcast.net. For many if not most older adults, email is their gateway to other online destinations, tools and purchases.

What’s Holding Your Email Program Down?

Yet … despite the fact that older adults use email … and older adults want brands to use email to communicate with them … many marketers are not investing in their email program and/or they find maximizing their email efforts challenging.

Why?

This spring we plan to launch a series of posts on MatureMarketingMatters.com that focuses on email marketing to baby boomers ands seniors. We’ll share insights, case studies, inspiring examples of effective campaigns. To make sure these tips are most relevant and useful to YOU, please tell us:

If you can’t see the poll above, please click here to take this one-question survey. Then check back in the coming weeks for advice to maximize your efforts via this preferred channel.

RELATED:
Conversations not Campaigns
15 Boomer and Senior Marketing Insights for 2015

March Madness

Tuesday, April 7th, 2015

Creating Results’ Top 6 Takeaways from LeadingAge MA and RI Conferences

March is not only a great time in college basketball, but it has also been an exciting time for Creating Results when it comes to attending and gaining insights from senior living conferences. We’ve gathered all of the top tips and tricks from the various sessions to give you ways to improve your marketing “game.” From major trends in advertising to navigating social media, we’ve narrowed it down to the top 3-pointers from two recent conferences that will help you and your team.

1st Half: Ziegler/LeadingAge Massachusetts Senior Living Symposium

Chart - US Massachusetts aging demographicsInsight: 8.8% of Massachusetts 65+ seniors are at or below the poverty level (vs. 9.6% of U.S. seniors).

Speaker: Lisa McCracken, Ziegler

Session: The State of Senior Living Capital Markets

Marketing Action: It’s beneficial to know the trends in the both the poverty levels and the other end of the spectrum so that you can speak to the correct consumer. This is why we advise our clients to purchase mailing lists based on their net worth and their income value. Otherwise if you’re selling a luxury product you would be wasting money by sending a message about your community to those that are in this growing group of older adults.

Insight: “33% of time is wasted in Board meetings because we are doing more telling than engaging.”

Speaker: Melissa Radford, LeadingAge

Session: (Re) Engage Your Board

Marketing Action: If you’re finding that you’re wasting time at Board meetings, have an agenda, send it out and get buy-in ahead of time and stick to it.

Insight: Creating Results’ definition of engagement is “the act of turning people on to your brand in a way that improves your business.”

Speaker(s): Todd Harff & Erin Read, Creating Results

Definition of marketing engagement, per Creating Results

Learn more: http://creatingresults.com/leadingagema15

Session: The End of Advertising – The Advent of Engagement

Marketing Action: Make sure you know your audience and who you are engaging with. What is of value to them? Use your insights and learnings to tailor a segmented message to this group. Building a relationship will go much farther than a sales pitch. If you missed this session, click here to download a complimentary whitepaper around one of the ways Todd and Erin recommended to engage your audience, experiential marketing.

 

2nd Half: LeadingAge RI: Be the Voice

Insight: By giving people purpose (jobs, participation, satisfaction) you tend to have greater results in improving their quality of life, even in later stages of memory loss.

Speaker: Sharon Johnson, The Hearthstone Institute

Session: Research-based Strategies for Creating Meaningful Engagement for Persons Living With Dementia

Marketing Action: Is there a local organization or charity nearby? Form a committee within your memory-care to get residents involved. Give them each a task or a job based on their ability. Whether it’s making cookies for a child-care center or setting up a table in the local park, this could not only foster a more vibrant environment within your community, it would be a great PR opportunity!

Insight: “Passion is what creates a champion in the soul of an ordinary person.”

Speaker: Matt Jones, Motivational Speaker, 3-Time Cancer Survivor and marathon runner

Session: Aging Services is a Marathon

Marketing Action: Use the passions of those within your community or organization to highlight the benefits you offer seniors. Client North Hill does a great job of this. We helped put the ideas to “paper” and created a video series of both residents and team members telling their stories about their passions and what gives them purpose.

(If you can’t see the video above, please click here.)

Insight: The 5 critical components of handling social media within your organization are …

Speakers: Erin Read and Yours Truly, Creating Results

Session: The Ins & Outs of Social Media Marketing for Retirement Communities

1.        Pick the right channels – know where your prospective customers and influencers are now, where they’re headed.

2.        Consider what your social audience wants – inside scoop, $$ off, relevance, humor.

3.        Get committed – can’t set it and forget it; ongoing investment of time, money and resources. Your brand is now a publisher, a content provider.

4.        Get action-oriented! Always incorporate calls to action that tie to your business goals.

5.        Measure.

Marketing Action: Want to know what all of this means? Did you miss the show? Go get the FREE handouts which includes a special infographic featuring data from Creating Results’ 2013 Social, Silver Surfers survey.

 

Did YOU attend either the LeadingAge Rhode Island annual conference or the Ziegler / LeadingAge Massachusetts Symposium? Please share your take-aways below!

 

Mature Marketing Links of the Week: Senior Housing Micro Yesses, Ageism No-Nos

Monday, April 6th, 2015

Must not eat jelly beans for breakfast … must not eat jelly beans for breakfast …

1. MOST SHARED: 3 Senior Housing Marketing Strategies That Deliver Results

Last fall at a terrific conference called SMASH, reporter Emily Study and I got to talking about the “micro yes.” As she explains in an article for Senior Housing News:

“In the sales world, it’s called a ‘micro-yes.’ In the senior living world, it’s called guiding a lead.

But the idea is the same: Marketers and senior living providers, alike, must guide customers and prospects along through a series of smaller decision points, or micro-yeses, to get to the ultimate yes, which is the purchase — or the move-in.”

Traditions of America's Guest Stay program is an example of micro yes marketing.

http://www.traditionsofamerica.com/guesthomes

Our conversation continued beyond the conference as Study gathered three examples of “micro yes” techniques that shorten the sales cycle: experiential marketing events, guest-stay programs and “gold card” waitlists.

The article published last week features examples from continuing care retirement communities and active adult developers from New Jersey, Pennsylvania, California and Hawaii and a quote or two from yours truly.

Read the article on micro yesses: http://bit.ly/19wpNc0.

RELATED: Download a white paper on Experiential Marketing, with case studies on small, medium and large events programs: http://bit.ly/1yTnPIa

2. MOST CLICKED: “Aging is not death. Stop conflating the two.”

Amy Gutman addresses the new opportunities afforded us by the longevity bonus — and the old, ageist tropes that undermine them — in an Op Ed for the Washington Post:

“Some months back, I dipped into a small bookshop to pick up a volume on career transitions for people older than 50. I was stunned to find it on a shelf with the heading ‘Aging and Death.’

The memory has stayed with me, a metaphor for our fundamental misapprehension of where aging fits into the human experience. And it’s far from the only example.”

Read Gutman’s piece on ageism no-nos: http://wapo.st/1xW2aEP

I appreciated this reaction to the article from Boomer and radio/broadcast marketing expert Clark Smidt:

clark-smidt-comment-seasoned

(Psst! Add your reactions using the comments tool below and/or on any of our social platforms.)

3. Also of note:

* Age isn’t a disqualifier for entrepreneurs. It’s more like a prerequisite. — Article on entrepreneurship by Michael Hyatt via Gayle Williams http://bit.ly/1C6hVph

* 11 Ways for Local Business to Get Links, w/ pro tips from Casey Meraz of Moz — http://bit.ly/1xW5boI

* 9% of 55-64 yr old baby boomers are using shopping apps (vs. 30% of 25-34 yr olds) — GlobalWebIndex http://bit.ly/1Cs8FKY

* It seems someone was diving deep into the Creating Results Twitter feed because we ended up with quite a number of clicks on this blog item from April of 2013, “Counting Our Blessings.” http://bit.ly/1JePPNl

The post was prompted by the Boston Marathon bombings. The sentiment holds true and seems appropriate as we wrap up a holiday weekend and near the two-year anniversary of the tragedy: We count our blessings … including you our readers … daily.

Mature Marketing Links of the Week: Blooming Boomers

Monday, March 30th, 2015
Cherry Blossoms in bloom. Source: Baddest Mother Ever blog

Source: Baddest Mother Ever

Our readers in the American Northeast may scoff at this headline and the thought that anything will ever bloom again. But in Oregon this past weekend they celebrated Cherry Blossom Day, and one of my favorite bloggers posted this gorgeous pic from Georgia. (Thanks for permission to share, Ashley!) There is the promise of spring.

In the meantime we promise to share the top links for 50+ marketing from the past week! Please share your thoughts — on marketing, on boomers, on blooming — in the comments.

1. MOST CLICKED: Multifamily Executive projects that senior housing will “boom” in 2015, based on a Marcus & Millichap report.

The report estimates that 11,600 units of independent living are under construction this year. This number is well-above the 3,000 independent-living units added to the nation’s stock last year. Meanwhile, the report also says there are about 18,900 units of assisted living and 6,800 skilled nursing units under construction this year.

The article also identified the top 10 states for senior housing construction. At the top of the list are Florida, Texas, Ohio and … Minnesota?

Read the full article: http://bit.ly/1bIU5cK

2. MOST SHARED: “A story of loss, change, growing older and family conversations.” That’s the kicker for Alan Wolkenstein’s piece called Carolyn Called, which explores how adult children and the senior they love found themselves at an impasse.

“Carolyn called several months ago. She had heard of me through her realtor, in that the two of us have collaborated on a number of home sales that involved elders and their adult children. Each of the situations was an emotional mess, and so was this one. Carolyn and her two sibs had ‘pushed’ their widowed father to sell his condo and sign up for a retirement home. Now, he was refusing to sign the papers for the sale, pack his ‘stuff,’ and move. He was essentially doing nothing in their view…but he was doing something.”

Read about the solutions being explored by these boomers and their caree in The New Social Worker: http://bit.ly/1BJ6p2Q

3. Of note:

Boomer Segmentation: CMO.com recently published a piece in which the author “learned something very revealing about the Baby Boomer generation.” Eric Holtzclaw learned, it seems, what Brent Green wrote about 9  years ago in Marketing to Leading Edge Baby Boomers, that the cohort actually can be seen as two groups.

Holtzclaw calls the first, born 1946-1955, the “Pre-Vietnam War Boomers” in his CMO.com piece; Green’s seminal book explores this Leading Edge cohort in depth. The second group Holtzclaw labels “Post-Vietnam War Boomers,” born 1956-1964; those marketing to older adults should be sure to read Green’s thoughts on Trailing Edge Boomers, aka Generation Jones.

Neither we nor Green are knocking Holtzclaw’s piece.

It just seemed a good time to encourage those newer to 50+ marketing … perhaps attracted by all that senior housing construction (grin!) … to take advantage of the great research and analysis that’s been done in the past.

RELATED: Items on this blog specific to Generation Jones: http://bit.ly/1G8iqDY

* Content is the starting line, not the finish line: 3 marketing truths for an information dense world, from Mark W. Schaefer. http://bit.ly/1Eq0ohA

* Late Bloomer – “Someone who blossoms on their own schedule:” CBS combines stats and stories in this look at second acts. http://cbsn.ws/19otKiM

Still seeing snowflakes, not petals, falling to the ground? Here’s a video about blooming that should brighten your Monday.  

Hat tip to Ronni Bennett for this hysterical video!


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