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Category Archives Mature Consumers


Good Monday morning before Thanksgiving! Many of us have a short work week, and are thus preoccupied with what's going to be on the dinner table on Thursday. But in the  meantime, let's look at some insights. Our mature marketing links this week tell us that newsprint advertising still has the power to motivate consumers (subscribers), especially older ones, despite the fact that print subscriptions continue to decline.…

Older person with tablet device

The Pew Research Center has released a new study, "Technology Device Ownership: 2015," which contains some actionable data for those marketing to baby boomers and seniors. In short, more adults -- including those over the age of 50 -- own smartphones and tablets than ever before. And while nearly three times as many 18-29 year old Millennials as 65+ers own a smartphone, ownership of tablets doesn't show the same age gap.

Here are some key statistics and some action items for your boomers / seniors marketing program.


Typically this Monday round-up of top 50+ marketing links are organized by most clicked, most shared, most commented ... Today we'll take a slightly different tack as there were several topics that seemed to grab the attention of mature marketing pros over the past week.

LEADING ... LeadingAge, that is!

LeadingAge, the association representing 6,000 non-profit senior living communities and others providing services to the aging, held its annual meeting in Boston from November 1-4. Speakers shared many ideas on how to lead -- as an organization, as a manager, as a marketer.

direct mail targeting boomers and seniors

Next week Creating Results team members will join thousands of non-profit senior living professionals for the LeadingAge Annual Meeting in Boston. This conference offers a mix of inspiration and education for those who provide housing and services to older adults. We'll be doing our own part, sharing senior living marketing insights in two presentations. The first session examines marketing trends and whether it really is the "End of Advertising," as so many headlines have suggested in recent years. Now I don't want to steal any thunder from the presenting team of Todd Harff, Beth Spohn and Willow Valley Communities' Kim Daly Nobbs. But I can give you a little advance preview: ...


While the days are getting shorter and the leaves are quickly falling, there still may be time to get that Fall roadtrip in. In that spirit, we look today at how advertisers are portraying the mature car shopper and driver, and how they are struggling to walk a fine line between insulting and amusing.

1. MOST SHARED: In a recent NPR radio interview, NPR's Scott Simon and correspondent Ina Jaffe discussed the idea that car ads are becoming "Boomer-averse." Jaffe, who covers aging, noticed what seems to be part of a trend in car advertising.


It's October 19th! Which means it's the day to wish our fearless, fun and fantastic leader, Todd Harff, the happiest of happy birthdays!

On to the "business" of this blog post -- our weekly round-up of links and resources that caught the attention of professionals in senior care, 50+ housing and other industries focused on older adults. What resonated with mature marketers like you?


Happy Columbus Day holiday Monday! Our mature marketing links of the week focus on retirement insights from a very insightful source, as well as answering the question: Do billboards still work for advertising? We'd love to hear your thoughts on this as well as other mature marketing stories so don't be shy, that's what our comment section is for. MOST CLICKED: "What…


Happy Monday! The mature marketing stories of the past week that drew the greatest amount of interest focused on women and wealth and how when you retire is determined in part by if you have children.

MOST CLICKED: At Creating Results, we share the importance of knowing your target market with our clients when it comes to ensuring your success. Over the next 10 years women will control 85% of consumer wealth.


Happy Monday!  Our blog post this week highlights mature marketing articles that tackled the correlation between trust and age and how one tourism industry is effectively working to target senior travelers.  We look forward to hearing your thoughts on this and other key topics of interest among boomers and seniors in our comment section.  Have a great week. MOST SHARED:…