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Category Archives Mature Consumers

8-3-15_Seniors_Planning

There's a wonderful Yiddish proverb my father has quoted to me frequently: "Man plans, and God laughs." This week's round-up of top baby boomers marketing links touches on plans made and un-made.

1. MOST SHARED: Ever wonder what purchases upscale Baby Boomers and GenXers have planned? Or course you have. These are folks with a net worth of at least $1 million or living in a household with income of at least $250,000, and more than half are planning a luxury purchase this year. Definitely consumers to covet.

The Shullman Research Center has released statistics ...

7-27-15_MMLW-NutandBolts

Happy Monday. There is a lot of ground to cover, so let's jump right into the mature marketing stories of the past week that had people talking. Have something to share? We'd love to hear from you.

MOST SHARED: We had a tie this past week of the most popular and most shared stories:

#1: You plan ahead -- thinking you'll be prepared if/when the day comes that you or a loved one needs support or care to live well. But what happens when all the preparedness doesn't pay off?

7-20-15_MMLW_Caregivers_WebGainsREV

Here it is, Monday again. Time for our roundup of the week's top links for baby boomer marketing and more.

1. MOST SHARED: "Women who leave the workforce to take on caregiving [on avg] lose out on $650,000 over their lifetime." This statement from Sen. Patty Murray, as part of the 2015 White House Conference on Aging (#WHCOA), was quickly retweeted and commented on. As one Twitter-friend noted:

7-13-15_MMLW_Growing-Graying-Group

For newer subscribers, each Monday we round-up the top links of the week for those marketing to baby boomers and seniors. "Top" is judged by engagement on Creating Results various social channels -- clicks, retweets, likes, etc. For long-time subscribers, thanks for tuning in each week!

1. MOST CLICKED: The older population increases, but younger, Millennial cohort is now larger and has greater diversity.

6-29-15_MMLW_Fireworks

Happy short work week...I mean Monday.  Before the barbeques and fireworks that will take place this weekend as we celebrate our Independence, we want to first take a look back on the most notable mature marketing stories that had people talking and sharing.  We hope you'll share (and comment) too.  Have a great week. MOST CLICKED:  Bob Garfield's reflections on…

6-23-15_MMLW_LandisCommunities

Last week we had the privilege to speak at LeadingAge Pennsylvania’s annual conference on “The End of Advertising. The Advent of Engagement.” There was a lot of enthusiasm for Creating Results’ definition of engagement: “the act of turning people on to your brand in a way that improves business.” Many attendees asked for additional ideas and best practices, so we’re…

6-22-15_MMLW_GiGuy

Just when I've gotten into the swing of Sunday, Monday appears ... Time for our weekly round-up of resources for mature marketing! 1. MOST CLICKED: Veteran journalist Bill Moyers has been looking closely at aging in America for some time on his site, billmoyers.com, and his readers have reacted by posting their own stories of concern. Paul Buchheit's contribution to the conversation became the most…

6-19-15_LeadingAgePA-Hershey

Today the Creating Results team is wrapping up its time in Hershey, Pennsylvania, after a wonderful week at the annual LeadingAge PA conference. Things I love about this meeting: the speakers, the inspiring conversations in the hallways, the chance to exchange ideas and resources with dedicated senior living professionals. Things I'm not crazy about: the temperature in the main hall (arctic), the lack of…

6-8-15_MMLW_Tribes-n-Jibes

This week's round-up of the top Mature Marketing links of the week illustrates the strength of (aging) tribes and the opportunities provided by originality. On with the links! 1. MOST CLICKED: Regardless of what age you're marketing too, if you're marketing online you keep one eye on your consumer and two on Google. When is it appropriate to stray from best…

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