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Category Archives Mature Consumers

7_11_16

A core belief at Creating Results is that true understanding is what leads to creative insight.

We often illustrate this with the analogy of a beach ball.

If I'm holding the beach ball closely, I only can see the color facing me -- let's say, blue. If Beth is holding it, she'll see the color facing her -- let's say, red.

If Beth and I can't truly understand that the other person sees a different color, a different perspective, we'll be prone to Us vs. Them thinking when we what really need is a little Me Plus You. Recognizing there is another side to the beach ball, and working to understand how it impacts communications, is why our marketing programs create results.

This week's collection of top mature marketing links could be seen through that beach ball. Is there a way to shift these Us vs. Them perspectives?

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Last month, Erin Read and I spoke at LeadingAge Massachusetts on why organizations should be using video in their integrated marketing strategy.

But, what if you’re not ready for video?

According to Dr. James McQuivey of Forrester Research, the value of a one-minute video is 1.8 million words. However, as the old adage goes, a picture is worth a thousand words, which means photography can be very powerful.

Media Post reports there are 2.6 billion images shared daily across all visual channels, which has changed consumer shopping behaviors drastically.

The biggest challenges marketers face in today’s visual world are:

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Our Monday recap of top mature marketing links is, this week, a Tuesday recap thanks to a day out of the office celebrating America's independence.

Sorry, there are no s'mores below but you will find a few tasty insights to improve your communications.

MOST CLICKED:

We often chuckle about the number of headlines focused on marketing to Millennials. (Almost as many as there were hyping the Baby Boomers turning 50 some years ago.)

If you are looking for Millennials, we can tell you where to find them:

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Each week we take a look at the mature marketing articles from the previous week that engaged our followers the most. This week, we will explore how headlines impact engagement, as well as the top three things that Baby Boomers require as they consider their future housing accommodations. MOST CLICKED Headlines are the first impression that your audience receive from…

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Happy Monday! Today's mature marketing news of interest is brought to you by the letter "S". Each week we share stories or action items that are important to know for those targeting mature consumers. Have something to share? We'd love to hear your comments and ideas (and we promise to respond accordingly). MOST SHARED: If you've read anything regarding social…

5_23_16a

Each week we explore mature marketing articles that were of particular interest to our followers. This week we explore how technology continues to help us age better and retirement by the numbers. Have something to share? We'd love to hear from you in our comment section. MOST CLICKED 40% of Baby Boomers have stayed with the same employer for 20+…

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More people of all ages are watching / sharing online videos than ever before.

And studies show video marketing has power to motivate consumers – including Baby Boomers and Seniors – to act or buy.

Yet many senior providers don’t know how to integrate video into their marketing.

Over the next month, Jessica Ruhle and I will be sharing best practices for creating both product and lifestyle videos to strategically position senior-serving organizations. We’re honored to have been invited to speak to the topic at both the LeadingAge Massachusetts and LeadingAge Pennsylvania conferences.

Why are continuing care retirement communities (CCRCs), 55+ housing or any organizations focused on older adults considering video at all? Is it because executives are demanding it? Because they see everyone doing it?

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Happy Monday! This week our mature marketing recap focuses on how shared space is shaping (or re-shaping) multi-housing and the impact of boomer nostalgia on tourism. But these certainly weren't the only articles sparking conversation and ideas over the last week. We'd love to know what inspired you, so be sure to share within our comments section. MOST SHARED: As…

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Each Monday, we round-up the top 50-plus marketing resources of the previous week. Today's post quickly shaped itself around a certain letter ...

D is for "DISRUPT."

Our MOST CLICKED item of the week was a post by Jo Ann Jenkins, the CEO of AARP, titled "It's Time to Disrupt Aging."

Jenkins reinforces what readers of this blog know: societal perceptions of aging have changed.

"Middle-aged," for instance, was once viewed as starting at 35; now it's 55 or older. Those who are middle-aged also are not behaving the way their grandparents did.

And yet, as Jenkins writes ...

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Each week we share mature marketing insights and articles that capture the eye and create conversation. Let's take a look at those pieces that did just that over the last 7 days.

MOST SHARED: "Let's get back to the basics" is a phrase that I heard repeatedly when studying what would become my passion and profession (and something I share with clients even today when discussing how best to position their communities and offerings).

A recent article served as a great reminder that while marketers must work harder to keep up with the ever changing times, that the overall psychology of marketing hasn't changed at all ...

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