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Who would have guessed 25 years ago that anyone (even a 5-year-old!) could take — and instantly share — great photos using a device that's about the size of a wallet?

The visual world changed dramatically in the 1990s with the invention of a chip making that possible. By 2003 more camera phones were sold worldwide than stand-alone digital cameras, and by 2006 half the world's mobile phones had a built-in camera.

Today, many organizations are still struggling to react to the challenges this paradigm shift in photography have created.

Looking ahead to 2017 it is critical not only to acknowledge — but to embrace and thoughtfully plan for — photography as a necessary investment. How?

Session: Sales and Marketing Tactics for Continuing Care at Home

"We're not managing a long-term care policy, we're helping people plan. It's not about what is the matter, it's about what matters most."

This is how Liz Fandel of Fellowship Senior Living at Home (a Creating Results client), explained the unique selling proposition of Continuing Care at Home (CCAH).

CCAH programs offer care coordination, care-giving and asset preservation to older adults who do not want to live on a retirement community campus. With CCAH, they can remain in their own home as they age.

Last week five members of the Creating Results team assembled in Indianapolis for the 2016 LeadingAge Annual Meeting.

This conference attracted more than 8,000 senior living and senior services providers from around the country, along with a healthy cohort of those who provide products and services to the industry.

In addition to inspiring keynote speakers there were hundreds of education sessions. (Our team was privileged to be among the featured experts, presenting data and insights from Social, Silver Surfers 2016 research.) Over the next few weeks, we’ll share highlights from selected sessions on this blog.

The series starts today with take-aways from a lively program that got people tweeting and thinking.

How can a "Gritty Mindset" help those who serve older adults at senior living communities, help those who market to them -- and even the older adults themselves?

Creating Results attended and sponsored the informative SMASH conference held in Chicago earlier this month. For the senior living industry, this conference is innovative and refreshing.

Among all the keynotes and sessions I attended, I noticed an underlying theme: the concept of being prospect-centered in every marketing interaction.

This is especially important in the digital arena. Keeping this prospect-centric concept of at the forefront of your SEO and SEM strategies will result in tremendous success. Over the next few months, I plan to explain and give examples of such success with this concept through this blog series.

Today's post focuses on SEO questions (an Algorithm 101 primer). And -- BONUS! -- I will even share with you my favorite basic checklist.

Another Monday, another round-up of the week's top resources for marketing to baby boomers and beyond.

MOST SHARED: We have a tie!

1. 'Be "good enough" in areas customers don't care about. Be BEST where they DO care.'

This was the advice given by Stefanie Schram, Director of Intervention Design at Toronto's Martin Prosperity Institute, to the audience gathered for the 2016 SMASH conference.

Labor Day meant a short workweek in the United States.

Most Americans spent Monday celebrating with family and friends, Tuesday moaning about the loss of summer and then attempted to remember all of their responsibilities in before the Friday 5:00p whistle blew.

Yesterday we remembered ... No, that isn't right. Yesterday we in the United States commemorated the September 11th attacks on the United States.

Each Monday we bring you the top mature marketing stories that had people talking, commenting and sharing. While it's not Monday (we hope you had a wonderful Labor Day), we didn't want to leave our loyal visitors missing even one week of insights. This week we explore the differences in how people view emoji usage, the top markets to which…

Officials are clamping down on social media abuse of nursing home residents

Some Mondays our recap of the top mature marketing links is filled with fun and frothy items -- wine! brain games! leisure travel plans!

And some Mondays we get to share articles and resources related to heavier topics.

As the philosopher Thomas Carlyle said, "There are good and bad times, but our mood changes more often than our fortune."

Today's featured articles have an inherent mix of the "good" and the "bad," and we hope soon there will be changes to mood and fortune.

MOST SHARED: "Exploitation on social media is a form of abuse."

NPR reports that officials from The Centers for Medicare and Medicaid Services will begin checking the policies of all nursing homes to be sure they are explicitly prohibiting staff from taking (and posting) demeaning photographs of residents.

Pokémon Go isn’t the only app that has millennials burying their heads in their smartphones these days. Despite having been around for almost five years, Snapchat is more popular than ever with the younger generations.

In fact, according to Power Digital Marketing, 60% of 13 to 34 year-old smartphone owners in the US are Snapchat users, thus providing many marketers a new avenue through which they can reach this demographic. As of June 2016, Snapchat has more daily users than Twitter.

Should marketers focused on older adults -- Baby Boomers and seniors -- be considering Snapchat?

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