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Creating Results attended and sponsored the informative SMASH conference held in Chicago earlier this month. For the senior living industry, this conference is innovative and refreshing.

Among all the keynotes and sessions I attended, I noticed an underlying theme: the concept of being prospect-centered in every marketing interaction.

This is especially important in the digital arena. Keeping this prospect-centric concept of at the forefront of your SEO and SEM strategies will result in tremendous success. Over the next few months, I plan to explain and give examples of such success with this concept through this blog series.

Today's post focuses on SEO questions (an Algorithm 101 primer). And -- BONUS! -- I will even share with you my favorite basic checklist.

Another Monday, another round-up of the week's top resources for marketing to baby boomers and beyond.

MOST SHARED: We have a tie!

1. 'Be "good enough" in areas customers don't care about. Be BEST where they DO care.'

This was the advice given by Stefanie Schram, Director of Intervention Design at Toronto's Martin Prosperity Institute, to the audience gathered for the 2016 SMASH conference.

Labor Day meant a short workweek in the United States.

Most Americans spent Monday celebrating with family and friends, Tuesday moaning about the loss of summer and then attempted to remember all of their responsibilities in before the Friday 5:00p whistle blew.

Yesterday we remembered ... No, that isn't right. Yesterday we in the United States commemorated the September 11th attacks on the United States.

Each Monday we bring you the top mature marketing stories that had people talking, commenting and sharing. While it's not Monday (we hope you had a wonderful Labor Day), we didn't want to leave our loyal visitors missing even one week of insights. This week we explore the differences in how people view emoji usage, the top markets to which…

Officials are clamping down on social media abuse of nursing home residents

Some Mondays our recap of the top mature marketing links is filled with fun and frothy items -- wine! brain games! leisure travel plans!

And some Mondays we get to share articles and resources related to heavier topics.

As the philosopher Thomas Carlyle said, "There are good and bad times, but our mood changes more often than our fortune."

Today's featured articles have an inherent mix of the "good" and the "bad," and we hope soon there will be changes to mood and fortune.

MOST SHARED: "Exploitation on social media is a form of abuse."

NPR reports that officials from The Centers for Medicare and Medicaid Services will begin checking the policies of all nursing homes to be sure they are explicitly prohibiting staff from taking (and posting) demeaning photographs of residents.

Pokémon Go isn’t the only app that has millennials burying their heads in their smartphones these days. Despite having been around for almost five years, Snapchat is more popular than ever with the younger generations.

In fact, according to Power Digital Marketing, 60% of 13 to 34 year-old smartphone owners in the US are Snapchat users, thus providing many marketers a new avenue through which they can reach this demographic. As of June 2016, Snapchat has more daily users than Twitter.

Should marketers focused on older adults -- Baby Boomers and seniors -- be considering Snapchat?

Happy August! Today's recap of top 50+ marketing links covers ins and sins -- some more deadly than others.

IN The Day

Our most-commented item of the week compares the costs of events and everyday expenses across the generations to answer the questions:

"Was it really different, back in the day? Do Millennials really have it harder?"

The answers seem to be yes and yes.

Before I go any further a not-so-nitpicky nitpick. The jobapplicationcenter team, which crunched the numbers and adjusted for today's dollars, made an error that really burns me.

A core belief at Creating Results is that true understanding is what leads to creative insight.

We often illustrate this with the analogy of a beach ball.

If I'm holding the beach ball closely, I only can see the color facing me -- let's say, blue. If Beth is holding it, she'll see the color facing her -- let's say, red.

If Beth and I can't truly understand that the other person sees a different color, a different perspective, we'll be prone to Us vs. Them thinking when we what really need is a little Me Plus You. Recognizing there is another side to the beach ball, and working to understand how it impacts communications, is why our marketing programs create results.

This week's collection of top mature marketing links could be seen through that beach ball. Is there a way to shift these Us vs. Them perspectives?

Last month, Erin Read and I spoke at LeadingAge Massachusetts on why organizations should be using video in their integrated marketing strategy.

But, what if you’re not ready for video?

According to Dr. James McQuivey of Forrester Research, the value of a one-minute video is 1.8 million words. However, as the old adage goes, a picture is worth a thousand words, which means photography can be very powerful.

Media Post reports there are 2.6 billion images shared daily across all visual channels, which has changed consumer shopping behaviors drastically.

The biggest challenges marketers face in today’s visual world are:

Our Monday recap of top mature marketing links is, this week, a Tuesday recap thanks to a day out of the office celebrating America's independence.

Sorry, there are no s'mores below but you will find a few tasty insights to improve your communications.

MOST CLICKED:

We often chuckle about the number of headlines focused on marketing to Millennials. (Almost as many as there were hyping the Baby Boomers turning 50 some years ago.)

If you are looking for Millennials, we can tell you where to find them:

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