Top Menu

Category Archives Millennials/Gen Y

New data shows more Millennials living with their parents, a rise in multigenerational housing.

I remember graduating from college in 1992. I had a degree from an excellent college, a decent GPA, a pretty strong track record of leadership and work while an undergraduate, and what seemed like no prospects for a job. Why? The early 1990s Recession.

So, what to do? I moved back home to Mom. Then I applied my most marketable skill (not the degree, no, but the 90-words-a-minute I could type) and got a job as a temporary secretary for a few months until I could afford to move out. A few months of multigenerational living with 60ish Mom and my 80-year-old Nana was more than enough for me.

With that context in mind ... This week's top mature marketing links could be a flashback for readers who are fellow Gen Xers or a present pain point for readers who are Boomers.

1. MOST SHARED: Boomerang kids are staying put with Mom and Dad. Is this the "new normal"? That's what Next Avenue's Sue Campbell asked after reading the latest Pew Research.

7-13-15_MMLW_Growing-Graying-Group

For newer subscribers, each Monday we round-up the top links of the week for those marketing to baby boomers and seniors. "Top" is judged by engagement on Creating Results various social channels -- clicks, retweets, likes, etc. For long-time subscribers, thanks for tuning in each week!

1. MOST CLICKED: The older population increases, but younger, Millennial cohort is now larger and has greater diversity.

What boomer and senior marketing resources captured the most clicks, shares and conversation last week? Read on for our regular links round-up. 1. MOST CLICKED: Did you know that an old channel (email) can help you be more effective with a new channel (social)? Chris Penn explains how: Facebook and Twitter "can accept an upload of email addresses from your…

A new study from Radius Global Marketing Research compares the purchase influences for Baby Boomers and their children, known as Gen Y or Millennials. The upshot? Boomers are more influenced by advertising than the younger generation; Millennials are more influenced by word of mouth and search engines. How Boomers and Millennials Research Products Radius reports that 90% of Millennials (18-32…

This week's round-up of mature marketing links is all about moves, which seems appropriate for a blog that focuses on baby boomers and beyond. Young people may stereotype their elders as stuck in their ways but the reality is life changes rapidly in your 50s and 60s. There are career changes (planned or unexpected retirements, new ventures), aging events (turning…

Let's get to it! Our weekly round-up of top links, articles and resources for mature marketing. 1. MOST CLICKED: We have a tie -- * If you're happy & you know it ... You're a member of the Silent Generation, per Prosper Insights: http://ow.ly/k14Rq  Whether it's their love life or their homelife or their home, 65+ers are reporting themselves as happier…

Time once again for our round-up of links and resources which got the attention of mature marketers. A varied and at times emotionally-charged bunch this week. Please share your own feelings in the comments section! 1. MOST CLICKED: Does Generation Y (aka Millennials) suffer from a sense of entitlement? And are baby boomers to blame for their children's belief that their…

Close