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Category Archives Millennials/Gen Y

Let's get to it! Our weekly round-up of top links, articles and resources for mature marketing. 1. MOST CLICKED: We have a tie -- * If you're happy & you know it ... You're a member of the Silent Generation, per Prosper Insights: http://ow.ly/k14Rq  Whether it's their love life or their homelife or their home, 65+ers are reporting themselves as happier…

Time once again for our round-up of links and resources which got the attention of mature marketers. A varied and at times emotionally-charged bunch this week. Please share your own feelings in the comments section! 1. MOST CLICKED: Does Generation Y (aka Millennials) suffer from a sense of entitlement? And are baby boomers to blame for their children's belief that their…

It may lack some of the glitz of last night's big Awards program, but each week on this blog we dramatically reveal the very best resources in our industry, as judged by an Academy of 50+ marketing fans on Twitter, LinkedIn, et al. And we do it in far fewer than 4 hours ... The gold envelopes, please! * BEST…

The Pew Research Center's Project in Excellence in Journalism has released some interesting data regarding news consumption and our favorite cohorts -- baby boomers and seniors. 'Tis the season to be honest, so I'll cop to a little "we told you so" action happening in the Creating Results offices. The Facts Here are the details, as reported by the Nieman…

The resources we share for understanding 50+ consumers are quite varied, so it shouldn't surprise us that a recap of top links would be as well. Here they are -- the articles, white papers, etc. from the last two weeks that garnered the most attention from Creating Results' followers on Twitter, Facebook and LinkedIn. 1. MOST CLICKED: 2 ways to…

“Summer's lease hath all too short a date.” ― William Shakespeare, Shakespeare's Sonnets The last Monday in August. The last Monday of Summer. To ease the pain, we've collected the week's top tips/resources for marketing to baby boomers and seniors. 1. MOST CLICKED: The great comedian Phyllis Diller died last week at 95. This video of Diller "auditioning" for the…

Infographic Details Email, Social Media and Digital Habits of Baby Boomers and Seniors Two weeks ago, Creating Results addressed the newest/buzziest social media platform, Pinterest, in a series of posts on this blog. The response from readers and clients was very positive - and it revealed a desire to learn more about the online habits of baby boomers and seniors.…

"The learned is happy, nature to explore; The fool is happy, that he knows no more." - Alexander Pope (born on this day, May 21, in 1688) The Creating Results team is happy to each week explore and deliver to our friends/followers those resources which help us all learn more about our targets: mature consumers. Now, time to learn what links…

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