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Category Archives Millennials/Gen Y

More insights from a new Pew Research Center study on the Millennials, which compares the attitudes and habits of 18-29 year olds with those of the Baby Boom, Silent and X generations.  Today's topic: Social networking. Despite tremendous growth in the numbers of Baby Boomers and matures actively participating in social networks, Pew Research Center found that “Only 30% of all Boomers…

Another look at the generational marketing snapshots provided in the new Pew Research Center study on Millennials (see yesterday's post).  Today's topic: Technology.   Two years ago, Harris Interactive asked Americans what they'd re-name their generation, if they could.  A full quarter of both Millennials and Gen X chose "Generation Tech."  That finding is confirmed in Pew's new research which reported…

The Pew Research Center's latest study, "Millennials: Confident. Connected. Open to Change" provides insights for marketing to Gen X, Baby Boomers and Silent Generation as well as the nation's 18-29 year olds.  This week we'll post short takes related to social networking, economic outlooks and other topics.  We recommend reading the full study and spending some time with the terrific interactive…

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