A look at the types of images that are effective for marketing to the 50+ consumer, and the pros and cons of stock vs. custom photography for this market.
Another year gone by, and boy was it a doosy! Against the backdrop of dramatic political change and cultural shifting, our industry remained homed in on issues relevant to how the mature market is evolving.
Read on for the hot topics Creating Results explored in 2016, including: embracing novel approaches to marketing to seniors, the importance of visual storytelling, an increase in renting among older adults, surprising similarities among generational preferences in communities, and changes to Google advertising.
Who would have guessed 25 years ago that anyone (even a 5-year-old!) could take — and instantly share — great photos using a device that's about the size of a wallet?
The visual world changed dramatically in the 1990s with the invention of a chip making that possible. By 2003 more camera phones were sold worldwide than stand-alone digital cameras, and by 2006 half the world's mobile phones had a built-in camera.
Today, many organizations are still struggling to react to the challenges this paradigm shift in photography have created.
Looking ahead to 2017 it is critical not only to acknowledge — but to embrace and thoughtfully plan for — photography as a necessary investment. How?