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Just when I've gotten into the swing of Sunday, Monday appears ... Time for our weekly round-up of resources for mature marketing! 1. MOST CLICKED: Veteran journalist Bill Moyers has been looking closely at aging in America for some time on his site, billmoyers.com, and his readers have reacted by posting their own stories of concern. Paul Buchheit's contribution to the conversation became the most…

Happy Monday!  Let's jump right into those mature marketing stories of the week that had people talking around the water coolers.  This week's focus is all about housing.  Have something to add?  Please note in the comments below, we'd love to hear from you. MOST CLICKED: Don't blame the Millennials for housing market woes.  At least that is the sentiment…

Yes, PBS’s hit Downton Abbey holds lessons for those selling to the 50+ market of baby boomers and seniors. So while Sunday evenings in front of the fire enjoying the upstairs/downstairs drama may appear to be leisure, it’s really sales training!  1. Formalities aren’t old-fashioned. While it may seem quaint to hear all the “Misters” and “Missus” we should remember…

What boomer and senior marketing resources captured the most clicks, shares and conversation last week? Read on for our regular links round-up. 1. MOST CLICKED: Did you know that an old channel (email) can help you be more effective with a new channel (social)? Chris Penn explains how: Facebook and Twitter "can accept an upload of email addresses from your…

2013 was a year of ups and downs in the news: the Boston Marathon Bombing and the Red Sox winning the World Series, Barack Obama beginning his second term versus the most recent passing of Nelson Mandela. Fortunately at Creating Results, we’ve had more ups than downs to report, including the celebration of our 20th year in business. I'd like…

Market Force’s annual survey on fashion retailers certainly made us take notice—our favorite stores were right up on top of their list. And we weren’t surprised that a major reason was their customer-centric focus. Yesterday’s post noted several ways active adult and senior housing communities incorporated customer-centric approaches in their marketing . They know baby boomers and older adults are…

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