More people of all ages are watching / sharing online videos than ever before.
And studies show video marketing has power to motivate consumers – including Baby Boomers and Seniors – to act or buy.
Yet many senior providers don’t know how to integrate video into their marketing.
Over the next month, Jessica Ruhle and I will be sharing best practices for creating both product and lifestyle videos to strategically position senior-serving organizations. We’re honored to have been invited to speak to the topic at both the LeadingAge Massachusetts and LeadingAge Pennsylvania conferences.
Why are continuing care retirement communities (CCRCs), 55+ housing or any organizations focused on older adults considering video at all? Is it because executives are demanding it? Because they see everyone doing it?