everything mature consumers experiencebranding | marketing | web | pr | displays | advertising
Marketing and Motivating Boomers and Beyond

Archive for the ‘Real Estate Marketing’ Category

All About Housing: Mature Marketing Links of the Week

Monday, September 8th, 2014

Happy Monday!  Let’s jump right into those mature marketing stories of the week that had people talking around the water coolers.  This week’s focus is all about housing.  Have something to add?  Please note in the comments below, we’d love to hear from you.

MOST CLICKED: Don’t blame the Millennials for housing market woes.  At least that is the sentiment in a recent article in Market Watch.  The article is based on new housing purchase insights released by Zillow.  Many homeowners are suffering from negative equity issues, which are preventing them from putting their current homes on the market.  This is especially the case for Millennials and Gen Xers, with the number of underwater homes for these cohorts nearly twice that of baby boomers.  For Sale

While boomers may not be as impacted directly by negative equity, they are still feeling the effects. Those boomers who want to sell homes and downsize are unable to find buyers, as Gen Xers and Millennials aren’t in a position to want to upgrade to a larger home.

According to the director of UCLA’s Richard S. Ziman Center for Real Estate:

Many millennials don’t have the resources to compete with cash offers or engage in bidding wars with older buyers, he adds. “The reality is, negative equity is part of the new normal, and finding creative solutions to keeping homes affordable, available and accessible to this generation will be critical,” he says.

There is good news, however, the article concludes: as home prices rise the negative equity issues decrease.

Read the full article here.

MOST SHARED:  An article referencing the recent report “Housing America’s Older Adults – Meeting the Needs of an Aging Population” discussed the current housing shortage for seniors. Specifically, that there are not enough affordable options that offer senior-friendly accessibility and are well-located.

Some points of the report included:

*  1/3 of boomers and beyond spend more than 30% of their income on housing, which could make it difficult if additional care/support is required as they age.

Younger baby boomers, those now in their 50s, are of special concern, since they’re less financially secure than generations past — thanks to the Great Recession, according to the report. This is a group of people with lower incomes, wealth and home ownership rates, who may struggle to afford housing and long-term care in retirement.

*Most seniors’ homes don’t have accessibility features to help them as they age, including no-step entries and single-floor living.  This makes either substantial renovations or moving required.

*For many seniors there is a  lack of amenities within close proximity to their current homes.  This is especially important as people become unable to drive and require easy access to nearby health-care and opportunities to remain socially active.

Click here to read the full article.

 

Mature Marketing Links of the Week – PR Myths, Senior Living Selling Points

Monday, March 17th, 2014

I can’t help but start the day thinking of a dear friend of Creating Results, Bill Shaevel. Bill, a dynamic Boston lawyer of Jewish ancestry, got his start working for Tip O’Neill. And so he began every conversation with “Top of the Morning!” It made my Irish heart glad.

Top of the morning to all our readers!

Today’s top links of the week cover quite a few topics — public relations, repositioning, sales centers, TV. A reminder that successful 50+ marketing requires integration and strategy. Enough of the blarney … on with the resources.

1. MOST SHARED: As the new homes and senior living markets pick up, so has investment in sales centers. Today’s versions go beyond displays of tile and carpet, as Kimberly Miller reported in the Palm Beach Post.

“Homebuyers can find so much out about communities online, such as designs, pricing and the site plan of the neighborhood, that they don’t need as much procedural information from the sales center. Where once the walls may have been covered with only printouts of floor plans and bulleted design details, now there are accessories that try to evoke an emotional response.”

Miller said many builders try to keep secret the high-tech, new gadgets in their sales center. Fortunately for her, Creating Results’ Todd Harff was happy to talk about one low-tech, old school tool: the topography table.

“‘With the 55-plus, we recognize they will still need some traditional displays,’ said Harff, who also uses brighter lighting in 55-plus sales centers to increase the feeling of vitality.”

Read the article for more of Todd’s insights: http://bit.ly/1dfszOn

2. MOST CLICKED: Think PR is not needed in this digital age? Think again. In 2010, our team set out to debunk this and three other myths of public relations, and the topic continues to command interest. A tweet with a link to the newsletter article became the most clicked item of the week. Economic development pro George Harben added his two cents:

Tweet - pr is needed for web traffic

Read the post and share your own thoughts in the comments: http://bit.ly/c3cjEW

3. Also of note:

* Senior living sees wellness as selling point for repositioning. Senior Housing News looks at communities expanding their continuum with subacute care and therapy. http://bit.ly/1ebuvuO

* Baby boomers and seniors are least likely to watch video on a smartphone, most likely to watch TV. Marketing Chartshttp://bit.ly/1iVsJhk

Chart - age distribution of multimedia video viewers. Nielsen

* A social site called Quora allows people to post any type of question. Stan Hayward’s answer to “What does it feel like to be old?” is a must-read. http://b.qr.ae/1cQgrsh

This Saint Paddy’s Day and always, “may the wind be always at your back.”

5 Things Downton Abbey Can Teach Us About Selling to Seniors

Wednesday, February 26th, 2014

Yes, PBS’s hit Downton Abbey holds lessons for those selling to the 50+ market of baby boomers and seniors. So while Sunday evenings in front of the fire enjoying the upstairs/downstairs drama may appear to be leisure, it’s really sales training! 

1. Formalities aren’t old-fashioned.

downton-abbey-lady-violet-GIF-season-1-episode-2While it may seem quaint to hear all the “Misters” and “Missus” we should remember that many elders consider it rude to be called by their first name by someone they have just met, particularly in a business situation. They are contemplating a tremendous change in their life, one with a significant price tag to boot. Perhaps they are moving from a home where they raised their family, a home filled with memories made over decades.

Remember to give seniors the respect they deserve and call them Mr./Mrs. until they give you permission to do otherwise.

2. Dress for the occasion.

Carson and Lord Grantham - Downton Abbey cricket matchOK, I confess one of the things I love most about Downton Abbey is the clothes. You have to admit they never get it wrong. The men and the women know that what they wear demonstrates they take whatever the situation is seriously, respecting the host’s and hostess’s wishes for the type of event whether it is a formal dinner or a rousing game of cricket.

Creating Results once mystery shopped a community frustrated by slow sales with million dollar town homes. The sales director, it turned out, frequently came to work in $5 tank tops and jeans. Not the right brand message at all.

So remember when you are dressing for another day in the office or going to a prospect’s home for an appointment to dress to impress and instill confidence that you are a professional dedicated to helping them make a sound senior living decision.

3. R-E-S-P-E-C-T.

downton-compliment-said-it-wrongObviously the occupants of the upstairs are better off financially but they do express appreciation and respect for the expertise and dedication of Downton’s downstairs staff.

Lords and Ladies know they can’t do it alone and neither can we. When we tour communities and see staff and residents greet one another with smiles and pleasantries it tells us that things are working well. That it is an environment where people enjoy one another regardless of their role in the community. Whether they are the Assistant Director, a Resident or a Nursing Aide, all work together to make the community stronger, and senior prospects will respond to that tone of respect.

4. Don’t forget your sense of humor and open mind.

Older adults take joy in discovery and know laughs are to be found at all times and in all places — even in a muddy pigsty (should that have been a spoiler alert?). 

downton-instrument-torture

Keeping an open mind is required both upstairs and downstairs. Don’t presume visitors in your Welcome Center who are not in their Sunday best can’t afford your community–you might be very pleasantly surprised.

5. Teamwork.

downton-staff-driveway

When the staff lines up along the stately drive to the side (and yes, slightly behind) of the Crawley extended family it is a very long line, indeed. It takes a large team to make Downton shine.

It takes a large and diverse team to build, market, sell and service the senior living market. Each of us has our own specialty but by working together we create beautiful and engaging communities that people are delighted to call home.

 

Now let’s hear from you! What lessons have you learned about selling to seniors from Downton Abbey? Do share.

Mature Marketing Links of the Week – Email + Social, Millennials at Home

Tuesday, February 18th, 2014

What boomer and senior marketing resources captured the most clicks, shares and conversation last week? Read on for our regular links round-up.

1. MOST CLICKED: Did you know that an old channel (email) can help you be more effective with a new channel (social)? Chris Penn explains how:

Facebook and Twitter “can accept an upload of email addresses from your existing email marketing platform or CRM… With these new advertising platforms, your email list is now at the heart of your retargeting abilities. With your email house list, you can now reach people in multiple, different channels to make sure they see the important stuff.”

Learn six ways to use Twitter’s Tailored Audienceshttp://bit.ly/N2Uydi

Learn 10 ways to use Facebook’s Custom Audienceshttp://bit.ly/1f67hYH

2. MOST SHARED: Will Millennials change the home marketplace? A Better Homes & Gardens survey claims they will. However, after more than a decade marketing active adult housing, Creating Results can’t help but noticing most of the Millennial demands are just like mom and dad’s.

  • Per BHG, “Millennials are swarming into the home marketplace armed with information, ideas and a passionate desire for personalization.” Hard to believe any age group could do more research than Baby Boomers, and the generation’s desire for experiences and products customized just for them is legendary.
  • Per BHG, Millennials want work spaces in their home for office and crafts work. Just like the most popular floor plans at senior living and 50+ housing communities …
  • Per BHG, Millennials will consider children in their decor choices. Well, there we part ways. Boomers typically consider themselves, their adult children AND aging parents when kitting out their homes.

Read the press release on the survey: http://bit.ly/1hpEkce

And do share your comments below!

Mature Marketing Quick Facts3. Also of note: More than 50 people clicked from our latest Mature Marketing “Quick Facts” quarterly email to find out what social networks boomers and seniors are using now. Another 40+ clicked to learn more about content marketing.

Read the eNewsletter: http://bit.ly/1kO1r0r

Subscribe, and be among the first to get Quick Facts by email: http://eepurl.com/DewP

 

Five Senior Marketing Trends from 2013

Tuesday, December 17th, 2013

2013 was a year of ups and downs in the news: the Boston Marathon Bombing and the Red Sox winning the World Series, Barack Obama beginning his second term versus the most recent passing of Nelson Mandela. Fortunately at Creating Results, we’ve had more ups than downs to report, including the celebration of our 20th year in business. I’d like to take this time to reflect on this past year and five of the most exciting trends/downward slopes in marketing to seniors from 2013.

1. Web 2.013 – This year, Creating Results revisited its national research of seniors and their web usage. The biggest change is the level of frustration that seniors have with company websites. The top three pet peeves are:

– Poor navigation (59% of all respondents)
– Hard to find contact information (59% of all)
– Required registration (79% of all ages)

The upside is that despite the growing number of frustrations, the number of people ages 65-plus using the Internet to research also is on the rise. So, if you understand and avoid the frustrations of this ever-growing group, then you will gain their trust and earn their business. To learn more about our research on Social, Silver Surfers, you can purchase the ebook on Amazon.

Chart - Older Internet users are more frustrated with websites than ever

2. Conversations, not content - Company websites aren’t the only medium growing more popular with the mature audience. Email has grown significantly within this past year as well. According to Pew research, nearly 86% of Americans over the age of 65 are using email. But how are they responding to email? That all depends on what you’re saying.

North Hill Communities in Needham, MA has done a wonderful job of finding the balance between supplying content and having a conversation with their email subscribers. For example a typical email includes a story about the top news from the community, a fitness tip, a recipe from their esteemed chef and a featured floor plan. This is why they find so much success in their open rates (list avg. 40%) and click rates (list avg. 11%) — both have consistently been above industry standards.

Sample email - senior marketing

3. Try it before you buy it – I may not be a senior, but I recently had the pleasure of dealing with a company that believes in the power of this mantra of ‘try it before you buy it’. We are fortunate enough to have a lovely milk delivery service in our state, Munroe Dairy. I have always wondered how much better it is than regular store-bought milk. Unfortunately, the price premium could never be justified for my family and me to make the leap.

That is until recently when they contacted me (by text, no less) with the opportunity to sample not one, but three bottles of their milk (most importantly, the chocolate version). They justified it on their end as this is how they are spending their advertising – not in flashy print or radio, but in having their hopeful customers sample the milk. Munroe Dairy feels if you experience milk delivery for yourself then you would sign up for their service.

This also has been a growing trend in marketing senior living. By sampling the lifestyle before you commit to the apartment home or townhouse, you have a better understanding of the community as a whole. Event marketing is just as important and sometimes more effective in driving sales because the prospect is not only able to “try before they buy” but also to meet their future neighbors. At Westminster at Lake Ridge, a retirement community outside of DC, their “Life in Bloom” program includes a course catalog so that both residents and the general public can choose from a variety of events.

Events catalog - senior living marketing

4. Super Sales Experience – If you’re providing opportunities to experience the lifestyle in new and exciting ways that same feeling should be evoked in the sales experience as well. Having a stellar sales team isn’t always enough. A positive trend that we’ve seen in the past year or so is developing sales centers that are more than offices.

Just recently, over 55 community developer Traditions of America opened a sales showroom where the vision was a cross between a kitchen & bath store and a Starbucks. The warmth of a boutique coffee shop with the ability to see, touch and feel the finishes that could exist in a prospect’s new home. This experience has proven to be successful not only in new communities, but also those that are looking to change the way their sales teams are engaging with prospects.

New welcome center at Traditions of America over 55 community in PA

5. Anti-Trendy – We’ve talked so much about what is new in the world of marketing, but sometimes lose sight of what has already been proven to work with the mature audience.

A focus group of recent senior living move-ins explored whether or not movers used the internet as part of their research and to what extent. Only one out of eight of those in the room had used the web extensively. All others relied on the tried and true: direct mail, print and referrals.

This is why at Creating Results we stress that while the web is an extremely important element of an integrated marketing plan it’s not the only element. A vast majority of senior living leads come from direct mail, print and referrals. These have a lasting impression on the senior demographic.

Fairing Way, an active adult community in South Weymouth, Massachusetts consistently delivers a quarterly print newsletter which offers information about the community, highlights special events and lifestyle information relevant subscribers. That mix of information is the reason the newsletter has been one of the largest sources of their leads. And when coupled with both online and offline advertising, it adds more trust and credibility in the product.

Newsletter marketing active adult community Fairing Way

What trends did you see this year in senior marketing? What were the ups and downs? Share your ideas and thoughts with us below.

Mature Marketing Links of the Week – Content Marketing Refreshing, LGBT Seniors

Monday, November 4th, 2013

Welcome, November! I hope everyone muddled through the weekend switch off daylight saving time. What did you do with the extra hour?

Each Monday we save links to the resources that garnered the most attention from boomer and seniors marketing pros during the past week, and share them in this round-up. If there was a news item or post that you think deserved more discussion, please share it in the comments below.

1. MOST CLICKED: If your organization is publishing a blog, you know it is a great platform for so-called “long tail” optimization — attracting web traffic for keywords that have a smaller volume of searchers, but also offer a higher likelihood you’ll dominate the results because fewer pages are using those words. Spin Sucks posted a terrific how-to on digging into analytics and refreshing old content.

As Gini Dietrich writes:

“The keyword analysis is actually the easy part. The tedious part – the labor of love, if you will – is refreshing the old content. But the results you’ll soon see – for the keywords that are important to you – will be worth it.”

Read the post: http://bit.ly/16zRRGB

2. MOST SHARED: We did a lot of sharing from last week’s LeadingAge conference in Dallas and content from senior living community North Hill‘s Eric Moore struck a chord with our audience. Moore was presenting the concept of “hospitology” — a study of and focus on customer service. Several followers found something of value in his insights:

Quote on Customer service from Eric Moore at LeadingAge 2013 conference

Moore also noted that “hospitology,” when applied properly, can yield marketing benefits. That’s certainly been our experience at North Hill! It’s wonderful to have so many terrific stories to tell in content marketing for the community. Check out this page for inspiration: http://www.northhill.org/the-portrait-project.

Related:

 

3. Also of note:

  • Todd Harff: Two of five mature movers visit community site 6+ times. Be sure content is compelling.  (Get handouts from this year’s LeadingAge presentation – “Facts Not Fads: Optimize Your Online Presence” — at http://bit.ly/HC1MD0)
  • While 85% of people want to stay in their homes, 70% of 65+ will need long term care services at some point. (From #LeadingAge13)
  • Aging LGBT community often forced back into the closet http://bit.ly/184z4AO  | Stats on LGBT seniors http://bit.ly/17BR8I5

 

More Insights from Retail for Developers of Active Adult and Senior Living Communities

Thursday, October 10th, 2013

Market Force’s annual survey on fashion retailers certainly made us take notice—our favorite stores were right up on top of their list. And we weren’t surprised that a major reason was their customer-centric focus. Yesterday’s post noted several ways active adult and senior housing communities incorporated customer-centric approaches in their marketing . They know baby boomers and older adults are savvy shoppers (not just for shoes but for where they want to live).

Here are three more insights from leading retailers that active adult and senior living developers can apply to their efforts:

1. Share & Tell trumps Show & Sell. Fairing Way on the South Shore of Boston is pre-selling their 55+ community from a double-wide trailer and found a way to Fairing Way's future residents (over 55 homebuyers) gather for a cooking event.incorporate a full-size kitchen to show customers just how well it functions. To really drive home the point, they host cooking demonstrations to give depositors and prospective residents a fun—and tasty—time . People love interacting with the chefs and the other guests about the food and the community.

Nordstrom’s events and parties also help their customers meet others who share their passion whether its for make-up or a particular designer. These types of interactions offer very personalized touchpoints and help customers and prospective residents alike to relate and connect with your community in a unique fun-focused vs. sales-focused way.

2. A custom fit. Chicago’s Presbyterian Homes has been dedicated to a person-centered approach for over 100 years, and knows that one size does not fit all. Their staff happily takes one resident past two beauty salons to get to the one she prefers— just because that’s important to her.

This is not unlike a Nordstrom salesperson who personally escorts you to the shoe department if that is where you want to go. And they do it with a smile on their face.

Traditions of America events for over 55 home buyers.3. Trials are good for customers AND retailers and homebuilders. Traditions of America’s Live Better Now events feature residents who happily talk to guests about the model type they had built, the friends they’ve made and the trips they’ve taken with neighbors. Customers can also stay at the community’s Guest Home as a way to try before they buy.

Is there a retail comparison? Personally, I don’t know of a store out there that encourages customers to wear their merchandise for a week without buying it first but both Nordstrom’s and Kohl’s return policies are very consumer-friendly. They acknowledge that a jacket you thought would be perfect with a favorite pair of pants might clash when you put them next to each other.

Try before you buy? Not quite but their Facebook pages are filled with customer testimonials on products and service at both of these customer service focused retailers.

 

What lessons do you think over 55 housing can learn from America’s top retailers? Share your insights and comments below.

RELATED: Part 1 – What Over 55 Housing Can Learn From Nordstrom

What Over 55 Housing Can Learn From Nordstrom

Wednesday, October 9th, 2013

Creating Results is always shopping for consumer insights that can help our clients motivate baby boomers, and were delighted to see Market Force’s annual survey on fashion retailers.

Nordstrom logoThousands were surveyed, but any woman who loves shoes could’ve saved them the time: Nordstrom is the best! Of course the survey, as reported in MediaPost, was very scientific and provided insights into why consumers prefer one chain over another.

Janet Eden-Harris, chief marketing officer for Market Force noted “its real claim to fame is quality customer service.” She said that Nordstrom’s and Kohl’s (which got top honors last year and came in number two this year) “share a customer-centric approach.”

How can active adult and senior communities incorporate a customer-centric approach into their marketing? Here are four of my top insights, with three more to come in tomorrow’s post.

1. People talk. To their friends, neighbors and family. Your Welcome Centers must be, welcoming, staffed with friendly people who are good listeners and dedicated to helping their customers.

As I walked through one of our local Nordstroms (I’m lucky enough to have 3 within 10 miles of my house) I was greeted by a sales person in each and every department. And not just with a smile and “hello,” but with a “how can I help you today” or “let me know if I can help you find something.” That told me that they were truly interested in finding out how they could help me.

Traditions of America, a Pennsylvania builder and developer of active lifestyle communities, had their sales staff take Listening Training to help them develop relationships through active listening. Through this, the team has uncovered new ways to help prospects.

2. Boomers and seniors have no urgency to move to your community. Expect to see them several times before signing on the bottom line. You want them to be comfortable and come back as many times as they feel they need. Don’t rush them; you risk them feeling pressured and leaving without buying AND turned off about coming back.

I’ve found patient salespeople at both Nordstrom and Kohl’s. Kohl’s doesn’t employ as many salespeople on the floor as Nordstrom’s, of course, but my experience shows that they are still helpful, will take you to the area of the store you are looking for. So greet your “be-backs” as energetically the fourth time as you did the first.

3. Engage your customers. At North Hill , a CCRC in Needham, MA, current residents, prospective residents and people from the surrounding community come together for a wide variety of courses and events through its PurposeFULL Living initiative.

Nordstrom stores also put on great variety of events from fashion trends to beauty tips. And if you’re wondering whether all of your events need to be free to get a good turnout, the answer is “no.” Some North Hill events, and some events Nordstrom sponsors, are paid events. Just make sure they are value priced, meaning your target market will consider the price fair and reasonable.

4. Customer service doesn’t end once the sale is made. The Lifestyle Directors at Traditions of Americas’ communities are dedicated to enriching the lives of their baby boomer residents by organizing classes, parties and events. The builder’s Facebook page gives residents an easy way to share (and show) these events with friends, and they’ve also invited residents to serve as guest bloggers. Last year some residents blogged as they took a grand adventure touring some of our beautiful national parks. They aren’t just residents of the community, they are the community.

Traditions of America residents shared their grand canyon travel experiences on the corporate blog.

And what does Nordstrom do to demonstrate service doesn’t end after the sale? Their return policy is legendary and they ship for free AND pay for return shipping as well. They have customer service representatives available 7 days a week from 7am until 1am ET and you can call, email or contact via “Live Chat.”

These active adult and senior communities have found a number of ways to make sure their staff, buying process and environment are positive experiences. Tomorrow we’ll have three more lessons from Market Force’s annual survey on fashion retailers for active adult and senior housing communities.

Download the MarketForce survey: http://www.marketforce.com/press-releases/item/nordstrom-is-americas-favorite-fashion-retailer-according-to-market-force-study-/

RELATED: Case Study – North Hill Events

Mature Marketing Links of the Week – “Dog Days” of August already?

Monday, August 5th, 2013

How did that happen? July is suddenly in our rear view mirror and we’ve begun hurtling through August. Here are some links to mature marketing resources and insights that can help you no matter what your speed.

1. MOST CLICKED:  Chart – Twitter users by age group (with stats on FB, Pinterest, too).

Chart - US Social Network Users by Age Group; Facebook, Twitter, Pinterest

This chart was originally featured in a February post summarizing data from Pew on the use of social networks by the various age groups. We had posted it again after new friend Pam Boiros shared an infographic with tips for creating “the perfect tweet.” It’s a solid checklist for folks getting their feet wet on Twitter: http://bit.ly/16urmSr.

2. RE-TWEETED: A “re-tweet” is the way that a post is shared with others on Twitter. Here are a few of the items re-tweeted this past week — please let us know in the comments if you found them of value, too:

* One of the most common organizations face to social media marketing is finding making the time. Producing new content, connecting with others via comments and social networks, participating in online discussions — many organizations start out engaging like crazy and then find themselves swamped with other important “to do”s.

The reality is that priorities change. People change. Can less be more in social? (via SpinSucks) http://bit.ly/1cqGgNL

Related: Your social marketing activity level can and should be able to scale up or down based on your goals and resources. Download our social media action plan: http://slidesha.re/LF0UJ0

* Storytelling is very effective in marketing, as it elicits an emotional response and emotions help us break through the clutter in people’s brains. (We’re exposed to thousands of marketing messages every day. Oh, how there is clutter!) For best results, avoid these 7 mistakes in your storytelling: http://stanford.io/16uu8Hc

* Does the American Dream include homeownership anymore? New Census data shows that “While property ownership among senior citizens was little changed at about 81 percent, the share below age 35 that own a home fell to about 37 percent from almost 42 percent five years earlier.” Read more about how homeownership rates overall have hit an 18-year low: http://bloom.bg/19I11n9

3. The Dog Days of Summer? In years past, “dog days” — the term for the sultry, slower days of August — have applied to real estate as well. Marketers had to work likePhoto of dog at a marketing event; link to case study dogs to get the attention of distracted, slower moving buyers.

This year, the dog days might be more like greyhound racing. A NC development reports that sold 1 home every 28 hours since the start of the year, largely thanks to baby boomers: http://bit.ly/18YloJZ. And our own client Traditions of America received 48 deposits in 2 hours for their new development,  Sewickley Ridge: http://bit.ly/11HrgoN

Related: If you need to unleash some positive word of mouth for your community, consider the clever “dog days” event staged by The Ocean House. Read the case study: http://www.creatingresults.com/PR

Mature Marketing Links of the Week – 6/3

Monday, June 3rd, 2013

We’re back with the mature marketing posts, tweets and articles about boomers and beyond that generated the most buzz and interest.  Don’t see your most memorable senior marketing post in this list? Please be sure to share in the comments below.

Most Shared

NPR’s recent article Boomer Housemates Have More Fun generated a lot of buzz this past week.  The article chronicles the growing number of single boomers who are forming “group houses” as a way to stay connected with like-minded individuals and share the financial requirements of housing.

“We know that … about a third of baby boomers are single,” says Kelly. “But we also know that there’s a large percentage of those that are in their 50s and 60s [who] are getting divorced, and so we’re going to have more single individuals in the future. We just haven’t seen this before.”

Compared to a house shared in college, these boomers are finding the future brighter when they have roommates to engage with and share a healthy lifestyle.  Click here to read the full article.

Most ClickedHealthiest States for 50+

New England was ranked as some of the healthiest states for boomers and seniors.  The report, conducted by America’s Health Rankings, placed Vermont, New Hampshire and Massachusetts as the second, third and fourth healthiest states respectfully. The survey looked at a variety of factors including obesity, smoking, diabetes and inactivity. Number 1 state for healthiest seniors?  Minnesota.  The survey attributed this ranking in-part to a high percentage of volunteerism (according to the article, the second highest rate in the U.S.). Click here to discover how your state ranks.

Honorable Mention

While not mature marketing specific, an infographic detailing how several retailers navigated recent social media crises, including Burger King when their Twitter account was hacked, received a numberBurger King Social Media Infographic of clicks this past week.  The chart detailed  the immediate responses to the issues, what you can do to avoid similar problems and how marketers (when they have a plan in place) can benefit from these events.

RELATED: Check out our 10 Practical PR Tips for Real Estate Community Developers to learn how you can make the most out of your PR program.


Copyright ©1999-2013  Creating Results, LLC | Mid Atlantic: 703.494.7888 | New England: 401.289.2500 | Privacy Notice

Creative Commons License
Mature Marketing Matters - Blog by Creating Results, LLC is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License. Based on a work at www.maturemarketingmatters.com. Permissions beyond the scope of this license may be available at www.CreatingResults.com.

A 2013 Finalist - Best of Senior Living Awards

THE COMPANY:
TheTeam
News
Careers
Contacts

RESULTS CREATED:
Our Work
Case Studies
Clients
Awards