I remember graduating from college in 1992. I had a degree from an excellent college, a decent GPA, a pretty strong track record of leadership and work while an undergraduate, and what seemed like no prospects for a job. Why? The early 1990s Recession.
So, what to do? I moved back home to Mom. Then I applied my most marketable skill (not the degree, no, but the 90-words-a-minute I could type) and got a job as a temporary secretary for a few months until I could afford to move out. A few months of multigenerational living with 60ish Mom and my 80-year-old Nana was more than enough for me.
With that context in mind ... This week's top mature marketing links could be a flashback for readers who are fellow Gen Xers or a present pain point for readers who are Boomers.
1. MOST SHARED: Boomerang kids are staying put with Mom and Dad. Is this the "new normal"? That's what Next Avenue's Sue Campbell asked after reading the latest Pew Research.