Happy belated Mother’s Day. Today we not only celebrate the most eye catching mature marketing posts about boomers and seniors, but we celebrate Moms the world round.
A Wall Street Journal article chronicling how Baby Boomers are stepping up as care givers for their parents received a number of clicks this week. The article shares stories of multiple generations coming together under one roof as aging parents require more assistance and care. When examining fears or concerns about life transitions, the author notes that making sure mom and dad have the help they need (and how to balance that with their boomer children’s own financial worries) is typically high.
Last year my mom was faced with the same challenges and moved in with my brother and family. While it’s an adjustment for all, the benefits have seemed to outweigh the negatives. A similar sentiment was echoed within the article:
Even as these responsibilities loom large, the emotional payoffs can be extraordinary. We bond with our parents in ways we never had before. We feel appreciated, rewarded, loved, grateful and proud.
According to the article, having a sound financial plan will ensure your parents can continue to thrive and enjoy life during this new phase is key, and has helped many ease into this new life transition with ease. Read the full article here.
The business of growing old is beautifully detailed in Joe Schlesinger’s article The full-time job of growing old. This well-known journalist shares insights into the challenges that he’s learned to manage or overcome as he’s aged…from a never-ending list of doctors and medications to requiring Google when his memory fails him.
Once upon a time I used to do things like jumping out of a helicopter in Vietnam as it hovered over a landing pad under enemy fire…I can no longer do these things, but, thanks to the internet, I can get around to distant places and events by letting my fingers do the walking. And I do.
Schlesinger inspires with his words of wisdom as he reminds us of the best way to remember your own history- keep exploring. Read the full article here.
Have articles of note we should share? Please note in the comment section below.