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5-26-15_MMLW-Aging-in-Place

The mature marketing stories of the past week that drew the most interest focus on helping seniors successfully age in place and the connection between boomers and seniors and higher test scores in schools.  Have something to share?  We'd love to hear from you. MOST CLICKED: LeadingAge, an association of not-for-profit organizations dedicated to helping seniors, recently shared insights regarding…

Spring has sprung..as have my  allergies - but that won't stop us from explore this week's mature marketing stories of note that had people talking and clicking.  Read on to discover how technology and postponing retirement may impact your boomer and senior target market.  Have something to share?  We'd love to hear your comments. MOST CLICKED: "There's an app for…

Greetings! On this day 120 years ago, American author James Thurber was born. Perhaps best known for "The Secret Life of Walter Mitty" and wry dog cartoons, Thurber mastered the "modern" communications art of pairing an image with a punchline long before the .gif was born. The facts for today are simple: it's Monday, so this is the Monday round-up of those items that…

Insider knowledge for your Monday morning: Creating Results' team member Sally O'Donnell LOVES Beyonce. So it is with respect for both dynamic young women that we drew inspiration for this week's headline. Indeed, it was the singular situations of women (specifically, dynamic older women) that captured the bulk of attention and action on social media platforms last week. Just what were the…

October: changing leaves, carving pumpkins, discovering you're half-way through the bag of candy you bought for Halloween ... Time to drop the peanut butter cup and read on for the top mature marketing links for the first week of this new month. 1. MOST SHARED: The "Ten Commandments for Social Media Failure." Want to avoid socnet #failures? Take a look at the the ten ways…

Yesterday, the United States celebrated Labor Day. According to the United State Department of Labor, "Labor Day ... constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of our country." Each year, fewer of those workers are baby boomers, as millions of the cohort have retired in recent years.  With the aging of baby boomers, we…

  On this date in 1930, President Herbert Hoover established the Veterans Administration. There are an estimated 21,972,964 living US Veterans, and it's a decidedly gray group -- 72% are over the age of 50. As we wrote on this blog back in 2009, senior veterans are educated, adaptable and everywhere. Since that post another half a million veterans entered…

Three bears, two speakers, and one exciting milestone. Let the round-up of top mature marketing links begin! 1. MOST SHARED: Goldilocks and websites: Why designers should see tablets as "just right."  http://bit.ly/T0Q8GQ In this post by Monetate, Nathan Richter suggests that tablets are the perfect device for designers to focus on when trying to improve user experience. "Tablets, which continue…

Today is the birthdate of American composer Cole Porter, inspiring us to add a little musical flair to our weekly round-up of top mature marketing links. You're The Top: The tweet receiving the most clicks this week taught us that email continues to be a top marketing channel for reaching affluent consumers, especially older affluents. A Luxury Institute survey found…

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