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Category Archives Retirement

11_28_16a

Happy Monday - I hope you had a wonderful Thanksgiving holiday, spent with family and friends. We are certainly thankful for our subscribers, today and every day!  Each Monday we recap the mature marketing stories from the past week that generated significant interest. Today, we explore the positive impact of companions in geriatric healthcare and why we shouldn't necessarily call…

11_7_16

Last week was a bit of a whirlwind for our team -- working to delight our clients while also seeking out new insights at one of the senior living industry's biggest conferences, LeadingAge.

In addition to the audience we spoke to in-person in Indianapolis, we also were engaging with audiences across social platforms. This week, for fun, let's abandon our "most clicked"/"most shared" structure and break down activity by network.

TWITTER - #LeadingAge16 Inspiration

"Make me feel special."

That's how Gregg Scott of RLPS Architects advised attendees of the 2016 LeadingAge Annual Meeting to attract baby boomers to their communities. Create an experience through innovative amenities (on-campus auto care!), doormen / concierges and flexible, inspired dining.

10_10_16

Every Monday, we recap the mature marketing content that most engaged during the previous week.

This week, Brand Packaging explains the role that color plays in making or breaking your brand and the steps that you can take in order to make sure you are choosing the right colors for your audience.

Also, the Las Vegas Review-Journal published an article detailing the newest trend in retirement for Baby Boomers: not retiring. Read on to learn why many are making the decision to forgo traditional retirement, and how senior industry marketers should adapt to this trend.

7_25_16_Brain

Every week, we take a look at the content that engaged our followers the most from the previous week.

This week, the New York Times gave an in-depth look at the importance of keeping the brain mentally-stimulated, and the increasing popularity of "brain gyms" in retirement communities.

Also, a study by The Associated Press-NORC Center for Public Affairs Research shows that there is still a long way to go instilling confidence in adults 40+ as they finance their long-term care plans.

7_18_16_Fantasies-and-fears

As we recap the mature marketing content that our followers were most engaged with during the past week, we will gain further insight into how marketers can better address the needs of the 50+ demographic.

This week, an AARP study provides insight on the steps marketers should take in order to address the concerns and desires of older adults as they begin looking towards retirement.

In addition, an in-depth look at the modern news consumer provides food for thought for marketers as they strategize which platforms will deliver their messaging now, and in the future.

6_27_16_RetirementDominoes

Every week, we review the mature marketing content from the previous week with which our followers were most engaged.

This week, we will take a look at how technology is expected to impact the way in which society views aging in the future, as well as John Oliver's take on the trials and tribulations of retirement planning in today's economic landscape.

MOST CLICKED: According to Joseph Coughlin, director of the MIT AgeLab, technology and rising expectations are the two factors that are expected to have the most impact on the future of aging.

5_16_16

A new week, a new round-up of the content that grabbed the attention of marketing pros!

Each Monday, we tally which were the boomers / seniors marketing articles, research and other items that got our followers engaging on Twitter, Facebook, LinkedIn and Ghost-Town Plus ... er, I mean Google Plus.

Then, we share the top items here on our blog. Be sure to follow us on those social platforms for even more 50+ marketing insights!

MOST CLICKED

Where are Baby Boomers moving to? Which metro areas are they leaving behind?

Headlight Data analyzed the most recent U.S. Census Bureau American Community Survey for an actionable summary of trends:

2_23_16

A day late, but not a dollar short, this week's links reveal a need to be nimble. All industries must adjust to the changing and growing needs and expectations of an aging population.

We look at both ends of the financial spectrum here — from those who can afford to look for, and demand, options to fit their busy lifestyles, to those who are simply trying to survive without a pension or retirement funds.

MOST CLICKED: In the senior housing market, builders are increasingly looking at the preferences of the younger buyer.

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