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It's that time again! Every Monday we recap the most engaging information from the previous week.

First up, this week's most shared content item is about senior trends in 2017 as told by industry experts. In an article on OurParents.com, industry experts predicted that Boomers will be moving to senior communities more quickly, have more care options and will see changes in retirement living costs.

Next, this week's most clicked content was an article about Kindred Healthcare. Kindred is selling its 91 skilled-nursing homes and moving towards a virtual portfolio (including preferred partnerships with other nursing home operators). The first partner announced was ...

Mondays are the days that we round-up the top 50+ marketing tweets/posts/links of the previous week.

It's fun trying to connect the dots between engaging content and action items our readers could take! Or, at the very least, it makes Mondays a little more bearable.

MOST CLICKED (and a must-read): Leaders in Aging Send a Message to the President

The winter edition of Generations, the Journal of the American Society on Aging, features the public policy recommendations of more than 20 leaders of organizations dedicated to advancing and protecting America's older adults. In it you'll find sections penned by representatives of the Bipartisan Policy Center, AARP, LeadingAge, Encore, Long Term Care Partners and the National Center on Elder Abuse, among others.

Together, these articles put forth a positive vision for aging in America -- if the new administration takes an active, proactive role.

Happy Monday!

It's not an oxymoron. When you enjoy your work and the people you work with / for, Mondays can be happy.

Which rather neatly ties to the theme of this week's Monday mature marketing round-up. Our top links this week all touch on how work can help us enjoy active, independent lives as we age.

MOST SHARED: There's no age-based 'shelf life' on senior's ability to live independently

Carol Bradley Bursack has a website dedicated to caregiving, and she answers caregiving related questions in a column for North Dakota's Inforum.

Just before Thanksgiving, Bursack answered a question from an adult child who was receiving pressure to move his very independent 73-year-old father out of his own house, to begin to take over managing the father's life.

Happy Monday - I hope you had a wonderful Thanksgiving holiday, spent with family and friends. We are certainly thankful for our subscribers, today and every day!  Each Monday we recap the mature marketing stories from the past week that generated significant interest. Today, we explore the positive impact of companions in geriatric healthcare and why we shouldn't necessarily call…

Last week was a bit of a whirlwind for our team -- working to delight our clients while also seeking out new insights at one of the senior living industry's biggest conferences, LeadingAge.

In addition to the audience we spoke to in-person in Indianapolis, we also were engaging with audiences across social platforms. This week, for fun, let's abandon our "most clicked"/"most shared" structure and break down activity by network.

TWITTER - #LeadingAge16 Inspiration

"Make me feel special."

That's how Gregg Scott of RLPS Architects advised attendees of the 2016 LeadingAge Annual Meeting to attract baby boomers to their communities. Create an experience through innovative amenities (on-campus auto care!), doormen / concierges and flexible, inspired dining.

Every Monday, we recap the mature marketing content that most engaged during the previous week.

This week, Brand Packaging explains the role that color plays in making or breaking your brand and the steps that you can take in order to make sure you are choosing the right colors for your audience.

Also, the Las Vegas Review-Journal published an article detailing the newest trend in retirement for Baby Boomers: not retiring. Read on to learn why many are making the decision to forgo traditional retirement, and how senior industry marketers should adapt to this trend.

Every week, we take a look at the content that engaged our followers the most from the previous week.

This week, the New York Times gave an in-depth look at the importance of keeping the brain mentally-stimulated, and the increasing popularity of "brain gyms" in retirement communities.

Also, a study by The Associated Press-NORC Center for Public Affairs Research shows that there is still a long way to go instilling confidence in adults 40+ as they finance their long-term care plans.

As we recap the mature marketing content that our followers were most engaged with during the past week, we will gain further insight into how marketers can better address the needs of the 50+ demographic.

This week, an AARP study provides insight on the steps marketers should take in order to address the concerns and desires of older adults as they begin looking towards retirement.

In addition, an in-depth look at the modern news consumer provides food for thought for marketers as they strategize which platforms will deliver their messaging now, and in the future.

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