Spring has sprung..as have my allergies – but that won’t stop us from explore this week’s mature marketing stories of note that had people talking and clicking. Read on to discover how technology and postponing retirement may impact your boomer and senior target market. Have something to share? We’d love to hear your comments.
MOST CLICKED: “There’s an app for that”…and boomers are using them. According to a recent chart from GlobalWebIndex, 17% of Boomers age 45 – 54 and 9% of those 55 – 64 used a shopping app in the last month. The insights are based on a recent survey of the online buying habits of people in more than 32 countries. While the younger demographics are more inclined to utilize apps for shopping, more mature consumers are adapting to the trend. And as more people own smartphones this number is sure to increase.
So what does this mean for those targeting the mature consumer? Even if you do not offer online shopping, it’s important to understand that Boomers and Seniors are on-the-go and mobile. In fact, we discovered in our Social, Silver Surfers research that 37% of boomers and seniors will reject your community based solely on your website and their ability to easily access their desired information. Ensure all of your digital efforts are optimized for mobile and tablets to ensure ease of interaction with your website to effectively capture this market.
MOST SHARED: Putting off retirement could translate to a longer, happier life. It’s true, at least according to an article in MoneySense. In the article the author referenced the book The Longevity Project, which detailed 8 decades of research following the lives of 1,500 people. This survey found that many who put off retiring reported living longer and being happier.
Specifically, the article highlighted the following points:
* Life is expensive enough but even the prospect of living longer than you once thought should give you pause about retiring at the peak of your powers.
* If you value a long life, a happy productive career is likely to aid your longevity. And if you’re working longer, that solves the problem of running out of money before you run out of life.
For senior living communities, the reality is that your younger residents may still be working when they move to your community. Plan programs and offerings in the evenings and weekends so they can still enjoy the lifestyle you offer and socialize with fellow residents.
WORTH REPEATING: Don’t forget to read our March Madness blog post by Creating Results’ own Jessica Ruhle, where she shares insights and opportunities from the recent LeadingAge conferences in Massachusetts and Rhode Island.