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Yesterday, the United States celebrated Labor Day. According to the United State Department of Labor, "Labor Day ... constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of our country." Each year, fewer of those workers are baby boomers, as millions of the cohort have retired in recent years.  With the aging of baby boomers, we…

  On this date in 1930, President Herbert Hoover established the Veterans Administration. There are an estimated 21,972,964 living US Veterans, and it's a decidedly gray group -- 72% are over the age of 50. As we wrote on this blog back in 2009, senior veterans are educated, adaptable and everywhere. Since that post another half a million veterans entered…

TabletsforResponsiveDesign

Three bears, two speakers, and one exciting milestone. Let the round-up of top mature marketing links begin! 1. MOST SHARED: Goldilocks and websites: Why designers should see tablets as "just right."  http://bit.ly/T0Q8GQ In this post by Monetate, Nathan Richter suggests that tablets are the perfect device for designers to focus on when trying to improve user experience. "Tablets, which continue…

Today is the birthdate of American composer Cole Porter, inspiring us to add a little musical flair to our weekly round-up of top mature marketing links. You're The Top: The tweet receiving the most clicks this week taught us that email continues to be a top marketing channel for reaching affluent consumers, especially older affluents. A Luxury Institute survey found…

living-us-presidents-reuters-1

  American readers of this blog are celebrating Presidents Day. There are currently five living US Presidents, representing the Greatest Generation (Jimmy Carter and George Bush, both born in 1924), leading-edge Boomers (Bill Clinton and George W Bush, both born 1946) and the trailing-edge Boomers (Barack Obama, born in 1961).* They also represent varied attitudes and approaches to retirement. Jimmy…

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