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Tweets from @CreatingResults over the course of the last week that were most shared, discussed and clicked.  Happy Tweeting! By far the most shared post was Gaining Boomer and Senior Marketing Insights from Social Media. Find out what messages/strategies are hitting (or missing) the mark. Todd Harff recaps a number of resources that can be extremely helpful in determining and…

Seniors make up 13% of Americans and by 2030 will be 20% of the United States population. But our favorite senior may be dear old Santa Claus. The right jolly old elf is - at the least - just shy of 200 years old. This holiday, Creating Results celebrates timeless seniors everywhere with a brand new infographic. Statistics, insights ...…

Tweets from @CreatingResults that were most discussed, shared or clicked last week. Let's dive in! TOP TWEETS THIS WEEK 1. Holiday homecomings may last a long, long time for Baby Boomer women. Mostly driven by the recession, they're now housing their adult children and don't anticipate packing them up any time soon. http://bit.ly/u2VETl 2. Free social media tools your brand…

The 2010 Del Webb Baby Boomer Survey was just released, and the nation's largest builder of active adult (55+ age-qualified) communities concludes that Boomers are ready and willing to move upon retirement. "According to the Del Webb survey, nearly a third of older Baby Boomers plan to move in retirement, with more than 50 percent planning to move to a…

Two new sources of data, statistics and insight into how the current economic conditions are affecting mature consumers.  First, the Pew Research Center finds that the majority of 65+ers (Silent Generation members) keep working because they want to and that older workers are happier on the job than younger workers.   However, as the AARP Economic Team notes in a July…

Golden Gateway Financial released some sobering news last month:  the number of older Americans who will delay retirement past age 70 has doubled, thanks to today's economic challenges.  The report also states that half of all seniors' net worth has decreased by 10 to 30 percent. The problem is that time is not on the side of older workers who are…

British researchers have theorized that working past retirement age can delay dementia.  The Boston Globe theorizes that this may be a benefit to older Americans forced to continue working.  On one point there is no question: Since the start of the recession, more people nearing or just past retirement age have opted to stay in the workforce. Polina Vlasenko, a researcher…

People who refuse to retire are changing retirement communities. "One thing is clear. It isn't business as usual. While the old style, heavily amenitized communities in resort locations will continue to have some appeal, even they will have to adapt. The good news is that niche communities that are narrowly targeted to these highly desirable mature worker bees will thrive."…

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