Happy Monday! Here is a list of the top mature marketing news and stories that had people talking during the past week. Have news to share that isn’t listed here? Please be sure to add within the comment section.
MOST SHARED: Several people were intrigued by the recent Wall Street Journal article regarding the increasing number of young adults still living with their boomer parents. According to the article, 13.6% of young Americans are still living at home, an increase from previous years. Difficulty in finding jobs, the recession and the inability to afford housing were reasons attributed to this increasing trend. While the Matthew McConaughey movie Failure to Launch portrayed a somewhat negative view of those 25-34 staying at home, in reality more and more of this cohort are living with their parents—and are content to do so. The impact of this increasing trend? Less of this younger generation are buy homes or the big ticket purchases that go along with it which could continue to impact the economy.
MOST CLICKED: Ronni Bennett’s Time Goes By blog “Writing Your Own Obituary” received a significant number of clicks this past week. In her post, Bennett highlighted the trend of 50+ers preparing for the inevitable and writing their own obituaries, noting that she has even prepared a final blog post to be published when she passes. She shared an example of a recent obit written by a woman with terminal cancer and penned before she passed.
I was given the gift of life, and now I have to give it back. But I was a lucky woman who led a lucky existence, and for this I am grateful”
-Obituary of Jane Lotter
As more and more boomers and seniors take stock of a life well lived one has to wonder if more people will prepare their final words to ensure they have the ability to personally shape how they will be remembered.
WORTH REPEATING: Our recent post highlighting the US Census Bureau’s new report “America’s Families and Living Arrangements” continued to spark interest this past week. Read our insights regarding the key stats from this report about boomers and beyond that are important to keep in mind when marketing to the mature consumer.