Top Menu

Category Archives Silent Generation

It's a sad fact for many seniors that as they age, they feel ignored. (Certainly most of today's youth-focused advertising overlooks older adults!) This week's recap of top mature marketing links shares two stories that buck that trend. 1. MOST CLICKED: At 90, Barbara Beskind is designing tech for aging boomers. After seeing a feature on the innovation firm, IDEO, in which the…

Greetings! On this day 120 years ago, American author James Thurber was born. Perhaps best known for "The Secret Life of Walter Mitty" and wry dog cartoons, Thurber mastered the "modern" communications art of pairing an image with a punchline long before the .gif was born. The facts for today are simple: it's Monday, so this is the Monday round-up of those items that…

Insider knowledge for your Monday morning: Creating Results' team member Sally O'Donnell LOVES Beyonce. So it is with respect for both dynamic young women that we drew inspiration for this week's headline. Indeed, it was the singular situations of women (specifically, dynamic older women) that captured the bulk of attention and action on social media platforms last week. Just what were the…

MarketingCharts.com recently posted an analysis of Nielsen TV viewing data. The upshot? Traditional TV viewing is dropping substantially among US 18-24 year olds. Yet our favorite people -- baby boomers and seniors -- continue to log significant time in front of the boob tube. The up & right-ward slope of the maroon and gray lines in this chart show a gradual increase…

* A new ecommerce site debates, do we create a category for 40+ products or for aging needs or for more complicated prescriptions? * A senior living community wants to ban the word senior from brochures. * A 55+ housing builder wants to strike the word retirement from its website. Across industries, marketers wonder ... is any word safe for 50+ marketing anymore?…

In early April, the Pew Research Center released its latest report on Older Adults and Technology Use. The subhead for the report tells the tale: "Adoption is increasing, but many seniors remain isolated from digital life." Indeed, the researchers identified two groups: 1) Younger, higher-income and more educated Americans over 65. These use the Internet at rates approaching or exceeding…

You might not be surprised to learn that those who spend the most daily are those with children under the age of 18. After reading a new Gallup report, we discovered there is an age overlay to daily spending as well: 65+ seniors with young children have the highest daily spending of any Americans. According to the US Census Bureau,…

Yes, PBS’s hit Downton Abbey holds lessons for those selling to the 50+ market of baby boomers and seniors. So while Sunday evenings in front of the fire enjoying the upstairs/downstairs drama may appear to be leisure, it’s really sales training!  1. Formalities aren’t old-fashioned. While it may seem quaint to hear all the “Misters” and “Missus” we should remember…

Close