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Archive for the ‘Silent Generation’ Category

Mature Marketing Links of the Week – Encore Jobs and Marketing Flashbacks

Monday, July 21st, 2014

Chart - living US veterans by age group

 

On this date in 1930, President Herbert Hoover established the Veterans Administration. There are an estimated 21,972,964 living US Veterans, and it’s a decidedly gray group — 72% are over the age of 50.

As we wrote on this blog back in 2009, senior veterans are educated, adaptable and everywhere. Since that post another half a million veterans entered the 65+ block, which means their health needs are have only increased.

(Does your organization’s marketing program consider the values and perspectives of elder veterans?)

Don’t want until November 11 to thank a Veteran. Do it today.

 

Now, on to the week’s top mature marketing links.

1. MOST SHARED: Roughly 9 million Americans over 44 are working in “encore” jobs, using skills and earning a living, reports the Chicago Tribune. Some do so by choice — this is how they want to spend their retirement. Others by necessity — they found themselves involuntarily retired.

“… 9% of the 100 million people [ages 44 to 70] work in encore jobs, according to a 2011 survey by Encore.org, a nonprofit organization, and the MetLife foundation. An additional 31 million would like to …

The share of older Americans in the workforce has risen sharply since the mid-1990s, and polls show millions of people plan to work in years that once were classified as retirement.”

Read the article: http://trib.in/WyunAu

RELATED: Un-Retiring Presidents

2. MOST CLICKED: McKinsey & Company recently posted an article from its archives — 1966, to be precise — that looked at the “changing face of marketing.” The analysis of six major trends struck a chord with me … and with Creating Results’ followers on Twitter who clicked through and responded.

Many of the changes identified by McKinsey consultant John D. Louth in 1966 continue to be strong forces in marketing today.

1. The dominance of the customer - Louth wrote that “the end users of almost every company’s products are shifting in makeup, location, and number at an ever-increasing rate. The significance of this to senior marketing executives is twofold: First, they cannot—indeed, they must not—assume that yesterday’s customers will be available tomorrow. Second, they had better be certain that they have adequate sources of market information.”

Todd Harff and I have stressed this point in a series of presentations to senior living associations this year. Pointing out the best practices of global brands such as Nordstrom and Marriott, we emphasize that continuing care retirement communities (CCRCs) cannot base today’s selections and offerings on what residents who moved in 10 years ago like. Or even those who arrived 2 years ago. CCRCs must be thinking of what people who will move in 2 years from now want.

2. The spread of marketing research - “Beyond this value in reporting on historical and current conditions, however, I see a trend toward increased use of marketing research as a creative tool to help solve future management problems.” Well put, Mr. Louth!

3. The rise of the computer - “Generally speaking, I think it must be conceded that companies have dragged their feet in taking advantage of electronic data-processing analyses, online communications, and information-retrieval systems as tools to help make marketing more efficient.” The more things change …

4. Expanded use of test marketing - Louth notes that with rising costs of introducing new products and packaging and training salespeople, market tests can “narrow the odds of an error.”

5. Metamorphosis of field selling - Could Louth have imagined today’s network marketing? Every month I am invited to join or host a house party featuring baskets, jewelry, kitchen ware, natural skin care. At times the “party” is a one-day event promoted on Facebook.

6. Global market planning - “For the smaller company, this trend may emphasize the need to establish or strengthen export relationships so that it too may market on a worldwide basis. For many larger companies, it points to a day when the United States may be merely a domestic division within the worldwide corporation,” wrote Louth. Even CCRCs are not immune to globalization. The smartest ones are looking at what innovative, successful ideas are being implemented around the world, and then applying those learnings closer to home.

Read McKinsey’s archive feature: http://bit.ly/1kLELdB

The piece got a few of us flashing back, as you can see in this exchange with George Harben, of Prince William County Economic Development.

tweet exchange

 

Then George won the internet with the video he shared:

What do you think of the 6 marketing changes ID’d by McKinsey in 1966? Do they resonate with your challenges today? Please share your insights below.

Banana-fana Fo-senior … The 50+ Marketing Name Game

Wednesday, July 9th, 2014

leslie nielsen - don't call me shirley* A new ecommerce site debates, do we create a category for 40+ products or for aging needs or for more complicated prescriptions?
* A senior living community wants to ban the word senior from brochures.
* A 55+ housing builder wants to strike the word retirement from its website.

Across industries, marketers wonder … is any word safe for 50+ marketing anymore?

(Walking) Sticks & (Rolling) Stones

While Creating Results has addressed the “language of aging” on this blog before, the issue is not going away. And rightly so.

Today’s 50+ers are different than those of the same age in the 1970s. The industries that serve them are different, most notably in senior living where there has been a huge shift from a culture where older equaled frail patient to one where older now equals vibrant community member.

Why were marketers surprised that today’s older adults began challenging the words used to depict (and at restrict) them? The Silent Generation (born 1925-1942) is the same one that led the fight for women’s rights, civil rights, and gay rights. They didn’t do that without kicking several words to the curb. Then there are the rarely-silent Baby Boomers (born 1946-1964). As they clock more time on the planet, they’re calling a time-out on limiting words like cane or retirement, opting for positive-skewing walking stick and encore, instead.

As perceptions change, so does language. And as language changes, so can perceptions.

As Jane Sherwin wrote in an excellent piece for LeadingAge Magazine last month,

“It’s more than the changing population that is driving this new awareness of language, according to Karen Schoeneman … a consultant on culture change. She says that as early as the 1980s there was a growing interest in changing a culture that represented patients as objects through its institutionalized terminology.

‘You can’t just use words, you have to change your outlook as well,’ says Schoeneman. ‘You have to change your culture to more of a community, you have to wake up to how you are treating each other. It’s gradual, a journey. Change in culture and words are almost simultaneous.’”

This is why when senior living leader North Hill embarked on a multi-million dollar campus transformation several years ago, one of their first acts was a training and discussion series about words. They built up their culture before tearing down buildings.

You’ll find the LeadingAge piece and some excellent resources here: http://bit.ly/1mwDomu.

The Words We Love … and Loathe

Two new surveys may offer guidance for this 50+ marketing name game.

1) Ina Jaffe is the aging reporter for NPR. After taking on this beat, she quickly came up against the language issue. When someone put a headline of “Elderly” on a profile of a 71-year-old midwife, “Listeners were furious,” she said.“Maybe once upon a time, ‘elderly’ referred to a particular stage in life, but now people think … it means you’re ailing and you’re frail.”

This prompted NPR to do a survey of its own. “Older adult” emerged the dubious winner — it’s liked by 43% of respondents; nearly 1/3 liked “elder” and nearly 1/3 liked “senior”… but not if paired with the word “citizen.”

As Jaffe reported yesterday, “The category of dislikes had the most enthusiasm. There were about three and a half times more votes cast for terms that didn’t like than for terms that they liked. And I can sum up the overall response by saying that they disliked pretty much everything.”

It wasn’t the obviously offensive terms like “geezer.” Many aging industry-promoted phrases like “positive aging” are disliked as well.

You’ll find the NPR results at http://n.pr/1oFkwCa.

2) The fact that Ronni Bennett calls herself an “elderblogger” and frequently posts as “Cranky Old Lady” should give you a sense of her personality. In May she decided to get a sense of her readers’ preferences for aging language.

Like Jaffe, Bennett found that people are very definite about words they DON’T like, but can’t really say what they DO like. Note that some words showed up in both the yes and no columns:

Table - names to use for older adults. TImeGoesBy poll, May 2014

Bennett doesn’t pull punches, and she has little patience for those who do.

“The cutesy-poo names and descriptions like golden ager, third ager, oldster and Portland, Oregon’s transit designation of ‘honored citizen’ are embarrassingly patronizing. In American English, no other age group but old people are singled out for disrespect in this manner.”

You’ll find Bennett’s results here: http://bit.ly/1mGkFqc. (For more insights, be sure to read the comments while you’re there.)

Ageless Marketing vs. Age-Specific Markets

When we last blogged about aging language, Marilynn Larkin shared this comment:

“How about ‘people’? ‘Customers’? ‘Members’? The longer I work with companies that try to market to boomers, seniors, whatever–the more convinced I am that a demographic –age– is NOT a market. “

That post was almost exactly one year ago. I’d love to hear from readers — has your language changed in this past year? After these recent surveys, will it change in the next?

Or maybe I’m really asking, can 50+ marketing have it both ways: can we find ageless language that connects with consumers segmented by age?

Older Adults and Technology: Two Groups of Seniors Emerge

Wednesday, April 23rd, 2014

In early April, the Pew Research Center released its latest report on Older Adults and Technology Use. The subhead for the report tells the tale: “Adoption is increasing, but many seniors remain isolated from digital life.” Indeed, the researchers identified two groups:

1) Younger, higher-income and more educated Americans over 65. These use the Internet at rates approaching or exceeding the general population. They feel positively about online tools and services.

2) Older, less affluent seniors, often with significant health/disability challenges. These elders are largely disconnected from online or mobile life.

For nearly a decade, Creating Results has started any presentation about older adults reminding audience members that it isn’t one “single, silver sea.” Behaviors and attitudes WITHIN generations can vary as widely as BETWEEN generations.

Here are four facts from the new Pew report that illustrate how colorful that sea of seniors is when it comes to the adoption/use of technology.

Disparities Seen by Education, Income, Health, Age

Table - Internet, broadband adoption among seniors - Pew Internet Project

* 87% of seniors with a college degree go online. Only 40% of those who have not attended college go online.

Action Step: Web copy should be smart and respectful, not pretentious or pandering. And, not to be flip, but almost nothing turns off a highly-educated older adult more than poor spelling and grammar. Proofread those websites!

 

* 90% of seniors with higher incomes (annual household income of $75,000 or more) go online. 39% of those with household incomes of less than $30,000 go online. 63% of those with incomes between $30,000 and $49,999 are using Internet. According to data from the US Census Bureau, nationwide seniors are living off of a median household income of $35,107.

Action Step: Consider the income level of your ideal prospect when creating digital marketing budgets. If you’re serving a lower-income group, money spent on church flyers could go a lot further than money spent on online ads.

 

* Roughly 40% of Americans over 65 reported having a physical challenge. This could be anything from diminished eyesight that makes reading online difficult to a chronic disease. Only 49% of this group goes online, vs. 66% of all seniors.

Action Step: Conduct usability testing on websites to be sure important actions can be taken by all. Avoid tiny “submit” buttons!

 

* 74% of the “younger olds,” those aged 65-69, go online. 37% of those 80 or better are using the Internet.

Action Step: Look at your digital marketing through the eyes of a 65-69 year old target. Do they see themselves there? Do the photos feel authentic and representative of your customer’s self image?

Creating Results’ national Social, Silver Surfers study showed that a decreasing number of younger olds feel websites reflect their generation. Since we first measured attitudes in 2010, it appears expectations have risen and matures are feeling less represented on the web.

Chart - older age groups on whether websites reflect their generation, 2010 vs 2013

As we noted in the Social, Silver Surfers 2013 eBook, “if consumers don’t feel they see themselves in your marketing, they’re less likely to purchase your product or service.” (To buy the ebook and learn what steps to take, click here.)

Tomorrow we’ll share more data — and related action steps! — about older adults and technology.

A Subsegment of Seniors Tops Spending Charts

Wednesday, April 16th, 2014

You might not be surprised to learn that those who spend the most daily are those with children under the age of 18. After reading a new Gallup report, we discovered there is an age overlay to daily spending as well: 65+ seniors with young children have the highest daily spending of any Americans.

Americans daily spending - Seniors with children under 16 top charts

According to the US Census Bureau, there are 338,000 households in which children under 18 are living with at least one parent over 65.

There also are 1,648,000 US households in which a child under 18 lives with a grandparent and no parents are present in the household. These grandparents can be of any age, though most are between 55 and 65, per Census data.

While this is not a huge segment, it’s certainly an intriguing one. As demographic trends collide — longevity bonuses, delayed marriages and child bearing, fractured families — our stereotypes of who is the “parent” of a young child will be challenged. And so might stereotypes about discretionary spending and 65+ seniors.

5 Things Downton Abbey Can Teach Us About Selling to Seniors

Wednesday, February 26th, 2014

Yes, PBS’s hit Downton Abbey holds lessons for those selling to the 50+ market of baby boomers and seniors. So while Sunday evenings in front of the fire enjoying the upstairs/downstairs drama may appear to be leisure, it’s really sales training! 

1. Formalities aren’t old-fashioned.

downton-abbey-lady-violet-GIF-season-1-episode-2While it may seem quaint to hear all the “Misters” and “Missus” we should remember that many elders consider it rude to be called by their first name by someone they have just met, particularly in a business situation. They are contemplating a tremendous change in their life, one with a significant price tag to boot. Perhaps they are moving from a home where they raised their family, a home filled with memories made over decades.

Remember to give seniors the respect they deserve and call them Mr./Mrs. until they give you permission to do otherwise.

2. Dress for the occasion.

Carson and Lord Grantham - Downton Abbey cricket matchOK, I confess one of the things I love most about Downton Abbey is the clothes. You have to admit they never get it wrong. The men and the women know that what they wear demonstrates they take whatever the situation is seriously, respecting the host’s and hostess’s wishes for the type of event whether it is a formal dinner or a rousing game of cricket.

Creating Results once mystery shopped a community frustrated by slow sales with million dollar town homes. The sales director, it turned out, frequently came to work in $5 tank tops and jeans. Not the right brand message at all.

So remember when you are dressing for another day in the office or going to a prospect’s home for an appointment to dress to impress and instill confidence that you are a professional dedicated to helping them make a sound senior living decision.

3. R-E-S-P-E-C-T.

downton-compliment-said-it-wrongObviously the occupants of the upstairs are better off financially but they do express appreciation and respect for the expertise and dedication of Downton’s downstairs staff.

Lords and Ladies know they can’t do it alone and neither can we. When we tour communities and see staff and residents greet one another with smiles and pleasantries it tells us that things are working well. That it is an environment where people enjoy one another regardless of their role in the community. Whether they are the Assistant Director, a Resident or a Nursing Aide, all work together to make the community stronger, and senior prospects will respond to that tone of respect.

4. Don’t forget your sense of humor and open mind.

Older adults take joy in discovery and know laughs are to be found at all times and in all places — even in a muddy pigsty (should that have been a spoiler alert?). 

downton-instrument-torture

Keeping an open mind is required both upstairs and downstairs. Don’t presume visitors in your Welcome Center who are not in their Sunday best can’t afford your community–you might be very pleasantly surprised.

5. Teamwork.

downton-staff-driveway

When the staff lines up along the stately drive to the side (and yes, slightly behind) of the Crawley extended family it is a very long line, indeed. It takes a large team to make Downton shine.

It takes a large and diverse team to build, market, sell and service the senior living market. Each of us has our own specialty but by working together we create beautiful and engaging communities that people are delighted to call home.

 

Now let’s hear from you! What lessons have you learned about selling to seniors from Downton Abbey? Do share.

Mature Marketing Links of the Week- Wi-Fi secrets and going native

Monday, January 20th, 2014

Happy Monday! We saw a lot of shares and clicks of mature marketing news last week – here is just an overview of some of the top pieces that drove interest.  Have something to share about these or other mature marketing articles?  Please be sure to share in the comments below.

MOST SHARED

When acting on data captured through prospect engagement, we like share with our mature marketing clients the mantra – “close but not creepy”. The Wall Street Journal recently ran an article regarding a company that provides the technology to follow your prospect’s movements through how they access Wi-Fi from their phones.  The company accesses data captured through sensors that track Wi-Fi signal emissions , allowing for the creation and promotion of content and offers based on individual habits.

“Instead of offering a general promotion that may or may not hit a nerve, we can promote specifically to the customer’s taste,” says Mr. Zhang. He recently emblazoned workout tank-tops with his restaurant’s logo, based on the data about his customers’ gym visits.

The idea of tracking (and using) this information is creating a lot of conversations regarding just what is that “close by not creepy” line in the sand.  Regardless of the side you fall on it certainly is a topic that will make you pause before turning your Wi-Fi on when in public. Read the full story here.

Related: Smartphone and tablet usage by the numbers

MOST CLICKED

By far the article that had the most people talking was a roundtable regarding native advertising.  The article based on the discussion was shared by CPC Strategy Blog, featured insights from 18 industry experts on a topic that is creating a lot of buzz and interest.  Just what is native advertising? Here are some quotes straight from the experts contributing to the roundtable. Read the full article here.

Scott Reese of blurbIQ Inc:

Native advertising is a way for advertisers to produce, edit, and curate content that supports their brand and a publisher’s quality standards and provides information relevant to users’ interests.

Diana LaGattutta of NativeX:

We define native advertising as advertising that is contextual and complementary to the content in which it is placed. Not above, below, or beside, it becomes part of the user experience and often unique to the viewer or user.

Ari Jacoby of Solve Media:

Done correctly, native advertising symbolizes a new ability to give value back to consumers in a format that is in-the-flow of a user’s experience.

 

Do you use native marketing as a tactic for positioning your brand? How do you measure success?  We’d love to hear your thoughts, please share in the comment box below.

Mature Marketing Links of the Week – 9/9/13

Monday, September 9th, 2013

Happy Monday!  Here is a list of the top mature marketing news and stories that had people talking during the past week.  Have news to share that isn’t listed here?  Please be sure to add within the comment section.

MOST SHARED: Young Adults Living with ParentsSeveral people were intrigued by the recent Wall Street Journal article regarding the increasing number of young adults still living with their boomer parents.  According to the article, 13.6% of young Americans are still living at home, an increase from previous years.  Difficulty in finding jobs, the recession and the inability to afford housing were reasons attributed to this increasing trend. While the Matthew McConaughey movie Failure to Launch portrayed a somewhat negative view of those 25-34 staying at home, in reality more and more of this cohort are living with their parents—and are content to do so.  The impact of this increasing trend?  Less of this younger generation are buy homes or the big ticket purchases that go along with it which could continue to impact the economy.

MOST CLICKED: Ronni Bennett’s Time Goes By blog “Writing Your Own Obituary” received a significant number of clicks this past week.  In her post, Bennett highlighted the trend of 50+ers preparing for the inevitable and writing their own obituaries, noting that she has even prepared a final blog post to be published when she passes.  She shared an example of a recent obit written by a woman with terminal cancer and penned before she passed.

I was given the gift of life, and now I have to give it back.  But I was a lucky woman who led a lucky existence, and for this I am grateful”

-Obituary of Jane Lotter

As more and more boomers and seniors take stock of a life well lived one has to wonder if more people will prepare their final words to ensure they have the ability to personally shape how they will be remembered.

chart - one person households by age and sex 1970 to 2012WORTH REPEATING: Our recent post highlighting the US Census Bureau’s new report “America’s Families and Living Arrangements” continued to spark interest this past week.  Read our insights regarding the key stats from this report about boomers and beyond that are important to keep in mind when marketing to the mature consumer.

 

A Look at American Families and Household Arrangements by Age and Gender

Wednesday, August 28th, 2013

The US Census Bureau this month released a new report on “America’s Families and Living Arrangements.” There were a few key statistics that relate to our favorite kind of householders — baby boomers and seniors — that we wanted to share with those marketing to older adults.

Are baby boomers and seniors living alone?

Per the US Census Bureau’s report:

* 72 percent of men aged 65 and over lived with a spouse vs. with 45 percent of women. This reflects women’s longer life expectancy, higher rates of being widowed and lower rates of getting married again.

* Double the number of women over 65 can be found living alone: 10.9% of men over the age of 65 are live solo while 25.2% of women the same age do so.

 

chart - one person households by age and sex 1970 to 2012

* Between 2003 and 2012, the percentage of senior women over 65 living alone declined from 40% to 36%, which, the report states, “likely reflect[s] the gradually closing gap between male and female life expectancy.”

* As America continues to gray, the proportion of homes headed by a 65+ householder has increased (from 20% to 22% of all US households in just the last 5 years).

* Married households make up a smaller share of all American households and are older. Factors include delays in first marriage for both men and women, delays in childbearing for women, and the fact that in the 1970s younger baby boomers were still at home.

Trends in multigenerational households

* The share of one-person households with children headed by men over 65 has stayed the same, while those headed by women over 65 have gone up. The Census Bureau report explains this by noting that as divorce rates rose, women typically maintained custody of the children. (And sometimes they boomerang back well past the time of being “children”!)

* Multigenerational households are more likely to contain folks born outside of the United States.

* 1.5% of America’s families have a grandparent as head of household with grandchildren under 18 living at home. This percentage rises to 3.6% if you look only at families headed by African-Americans. Asian grandparents are least likely to have young grandchildren living with them (0.7%).

 

Download the US Census Bureau Report: http://1.usa.gov/17hHebj

RELATED FEATURES:

- Multigenerational Households on the Rise and Impacting Community Marketing

- Grandparent Economy

- Five Fast Facts (and Related Marketing Tips) about Baby Boomer and Senior Women

Mature Marketing Links of the Week – A rose by any other name …

Monday, July 22nd, 2013

“What’s in a name? that which we call a rose / By any other name would smell as sweet …”

William Shakespeare, Romeo and Juliet, Act II, Scene II

What’s in a name? When it comes to mature marketing, a great deal. Tell an 80 year old that their cohort is officially the Silent Generation and be prepared for a not-so-silent retort. Remind a 40-year-old that Gen X became a popular term for their cohort because elders felt these young folks stood for nothing and well … You are guaranteed to hear something!

Working with our clients, the team at Creating Results sometimes struggles to find just the right balance, just the right words. One client wanted to strike the word “retirement” from their website, feeling that retirement had been completely re-defined. But a look at their webstats showed the highest conversions came from organic searchers using that word. Another hates the word “senior,” yet a significant portion source of leads is from a printed magazine with “Senior” in its title.

This theme of language came up when prepping our recap of the links that captured the attention of mature marketing pros last week. Most clicked?

* Luzerne County (PA) renames senior centers as “active adult centers” to attract baby boomers:

Photo credit: timesleader.com

Photo credit: timesleader.com

“County officials first zeroed in on the need to change the stereotype of senior centers for incoming boomers several years ago, which led to the 2007 introduction of salad bars as an alternative to hot meals on center luncheon menus.

While many boomers are not ready to spend hours at their local center, the changes are meant to warm them up to the center concept, [Aging Director Trula] Hollywood said.

‘We want to give them a chance to see it’s not their vision of what a senior center is,’ she said.”

Read about this new vision at http://ow.ly/n3K9I

* Confessions of a senior center snob. Ronni Bennett writes

“Throughout my adulthood, when my ignorance of senior centers was total, they conjured never-ending bingo games in my mind, daycare for old people who hadn’t the wit about them for anything more challenging … “

Read what changed Ronni’s mind at  http://ow.ly/mU62g

 

Everything with the label “senior” seems to be getting the once-over.

* Seniors Picky Over What They Are Called, reports MediaPost. A survey by SeniorMarketing.com of 1114 people gauged responses to words commonly used to describe mature consumers.

“Most respondents (71%) were comfortable with the term ‘Baby Boomer,’ but  opinions were evenly split over the term ‘senior,’ with only 49% approving … Perhaps most surprisingly, 44.2% agreed that the terms ‘senior living’ and ‘retirement community’ are outdated. However ‘retirement community’ only had a 13% negative association versus ‘retirement home,’ which had a 48% negative association.”

The folks conducting the survey offered no alternatives, however.

Read the article: http://bit.ly/1dPHazE

 

A little digging shows we have a disconnect between what language people SAY they like and what language they actually USE. Google’s keyword tool shows us that senior and retirement (what SeniorMarketing.com’s Kevin Williams calls the “wrong terms”) trump the industry-preferred alternatives.

Keywords used by seniors to search for housing.

What’s not on the most-searched-for list? “Retirement community.” But “retirement home” and “senior living” are pulling in eyeballs and visitors.

For those of you crying foul because I didn’t use “baby boomer,” here ya go:

Baby boomers vs. seniors as keywords for home search

The dash means not enough monthly searches for “baby boomer apartment” for Google to register. We got the same results with “residence,” another industry-preferred term.

I’m certainly not saying we shouldn’t try to anticipate changing language or even accelerate those changes. Words are incredibly powerful. I’m simply noting that we shouldn’t rush to deny our culture and refuse the name of senior. Smart marketers should consider all tools/perspectives possible when choosing the words and names that lead to sweet-smelling senior success.

 

Have some choice words to share about this post? Please use the comments section below.

Super Seniors, Super Senior Living Communities, Super Give-Away

Thursday, May 23rd, 2013

Creating Results’ Kathy East and Todd Harff are at the VANHA annual meeting this week. VANHA is the Virginia Association of Non Profit Homes for the Aging, representing many terrific senior living communities serving elders in the state.

Todd and Kathy are there to both learn and help others learn. Tomorrow, Friday the 24th, they’ll be presenting a dynamic session titled “What Do Today’s Seniors Want From Online Marketing and Social Media?” The presentation includes the first look at early data from our national Social, Silver Surfers study. And they’ve jam-packed their session with action items, insights and a case study on how one continuing care retirement community is pursuing social media marketing.Marketing pros play the Super Seniors Trivia Game at the VANHA 2013 conference 

Be sure to attend Todd and Kathy’s presentation — Friday, May 24 at 8a.

They’re also there for fun! If you’re attending, be sure to stop by our booth – #305. Todd, Kathy and Judy Harff (our illustrious CEO) are running a game show. Really, a game show!

VANHA attendees can win prizes on the spot or enter to win a drawing for a social media start-up package valued at more than $1000. Please stop by booth 305 and enter to win!

Not attending VANHA’s 2013 meeting?

Then we want to bring a bit of the fun to you.

Here are a few of the questions asked in our Trivia Game. How well do you know Super Seniors?

 


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