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Category Archives Silent Generation

Yes, PBS’s hit Downton Abbey holds lessons for those selling to the 50+ market of baby boomers and seniors. So while Sunday evenings in front of the fire enjoying the upstairs/downstairs drama may appear to be leisure, it’s really sales training!  1. Formalities aren’t old-fashioned. While it may seem quaint to hear all the “Misters” and “Missus” we should remember…

Happy Monday!  Here is a list of the top mature marketing news and stories that had people talking during the past week.  Have news to share that isn't listed here?  Please be sure to add within the comment section. MOST SHARED: Several people were intrigued by the recent Wall Street Journal article regarding the increasing number of young adults still…

As the song goes, "rainy days and Mondays always get me down." But sharing great resources and insights is a nice antidote! Welcome to another edition of the Mature Marketing links round-up. This is a collection of content that received the most attention from 50+ marketing pros in the past week on various social channels (Twitter, Facebook, LinkedIn, Google Plus,…

A lovely perk of working with seniors is the example they set for how to gracefully navigate an often-crazy world. Last week as I counted my blessings in the wake of the Boston Marathon bombings, I thought of lessons learned for marketing to older adults.

Let's get to it! Our weekly round-up of top links, articles and resources for mature marketing. 1. MOST CLICKED: We have a tie -- * If you're happy & you know it ... You're a member of the Silent Generation, per Prosper Insights: http://ow.ly/k14Rq  Whether it's their love life or their homelife or their home, 65+ers are reporting themselves as happier…

Recently Creating Results has spoken about the benefits of an integrated email and social media strategy at a variety of settings, including the LeadingAge annual meeting, International Conference on Active Aging, the Planned Giving Group of New England, and the International Builder Show.  Some audience members express concern with how to effectively use each avenue to reach mature consumers, others…

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