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Monday! Let's jump right into our recap of last week's top resources/articles for those marketing to baby boomers and seniors. These two items tied for clicks and shares. 1. Consumer packaged goods spending by younger baby boomers (born between 1956 and 1964) has consistently been higher than that of their elders throughout the economic downturn, finds Symphony IRI in a new…

With all eyes on London these days, we feel inspired. What 50+ marketing resources emerged victorious on the playing fields of social media last week? Cue the music ... 1. GOLD MEDAL: Senior Housing News reports that Boomers "aren’t delaying retirement—they’re redefining it, staying local." The industry publication shared results of a PulteGroup Home Index survey of 500 pre-retirees aged…

A weekly round-up of those articles, resources and insights that connected with mature marketing pros on Twitter, Google Plus, LinkedIn and Facebook. 1. MOST CLICKED: LeadingAge reports on how several leading continuing care retirement communities (CCRCs) are becoming vacation destinations. "Mather LifeWays in Evanston, IL and LaPosada in Green Valley, AZ, are the first organizations to participate in the CCRC…

It was a somewhat short week last week as we  celebrated the 4th of July and many extended the holiday into the balance of the week. Below is our weekly recap of top resources and references for marketing to the mature consumer that received the most attention last week.  Would love your thoughts and "must-reads" in the comment section.  Have…

Just as Pride month came to a close last week, Experian Simmons released a demographic spotlight report on gay Americans. One item of particular interest to us was a breakdown of the LGBT and heterosexual populations by age. Per Experian’s report: “Consistently over time, the adult LGBT population has predictably skewed towards the younger age cohorts. Specifically, 29% of LGBT…

What timing. The same day that Senior Housing News posed the question "Is Facebook the New Frontier for Marketing Retirement Communities to Seniors?" the Center for Media Research shared an answer: "No." Well, actually what they shared was survey data showing that when it comes to influence on consumers, TV is still King. And when it comes to older consumers,…

Yesterday we explained the ins and outs of Pinterest, the newest and shiniest kid on the social block. The explosive growth of this platform has the online world buzzing about with excitement – or skepticism. Is it really the next big thing? And more importantly for marketers to matures, is it the next big thing for older consumers? We feel…

"The learned is happy, nature to explore; The fool is happy, that he knows no more." - Alexander Pope (born on this day, May 21, in 1688) The Creating Results team is happy to each week explore and deliver to our friends/followers those resources which help us all learn more about our targets: mature consumers. Now, time to learn what links…

What articles or resources connected with mature marketing professionals this past week? Read on for a run-down of the "hottest" links, based on the engagement of Twitter, Facebook, LinkedIn and Google Plus followers. 1. MOST CLICKED: NPR's "Family Matters: The Money Squeeze," which examines the joys and challenges of caring for aging parents. Stats/new research plus interviews sharing the first-hand…

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