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Our Monday recap of top mature marketing links is, this week, a Tuesday recap thanks to a day out of the office celebrating America's independence.

Sorry, there are no s'mores below but you will find a few tasty insights to improve your communications.

MOST CLICKED:

We often chuckle about the number of headlines focused on marketing to Millennials. (Almost as many as there were hyping the Baby Boomers turning 50 some years ago.)

If you are looking for Millennials, we can tell you where to find them:

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I have a long-lasting love of pigs.

A few things reminded me of this affection last week.

One, a discussion with my college-bound teens about what should or should not go with them to university. She wants to bring her Harry Potter wand. I stopped protesting after recalling that I headed off to "adulthood" with three stuffed pigs, including one who snorted loudly when stepped on in the middle of the night. (My roommates loved me.)

Two, this tweet from our Director of Business Development, Beth Spohn:

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This post features two quick hits relevant to those marketing to 55 plus consumers. You'll also quickly note a theme ... Read on for why!

Betting on Brands

MarketingSherpa last year conducted an online-only survey in which they looked at who follows brands on social media. Key findings included:

"The older generations were also less likely to follow brands. Only 35% of 55-64 year olds and 35% of participants 65 years and older followed brands on social media, compared to 95% of 18-34 year olds, 92% of 35-44 year olds and 85% of 45-54 year olds."

This was pretty much in line with Creating Results' ongoing studies of Social, Silver Surfers. Our multi-year research into the preferences of older adults shows a great resistance to becoming a social follower.

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Happy New Year! Like many, our office went into stealth mode during the last weeks of 2015, as our team enjoyed the holidays with family and friends. Yet the Internet doesn't sleep ...

Here are a few items that caught the attention of 50+ marketing pros during recent weeks:

1. MOST CLICKED: The Silver Group calls this "a stunning video shows ageism is alive and well," and we agree. Australia's Apia Insurance staged a stunt -- really a social experiment -- with a group of dynamic 50+ers and a separate group of young advertisers.

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Today we look at a new facet of the increased use of social media by Boomers and Seniors—the need for tech support—and take a look at what the Creating Results Team is up to this week at LeadingAge.

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Readers last week were interested in Richard Harris' article on NextAvenue. In Why the New Social Media Fans Are Over 65, Harris writes that as older Americans discover tech's power to connect to others using social media, "they flock to it" ...

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Great news for cold-weather lovers: Fall is here! For the rest of us, time to change our desktop screen savers to pictures of Hawaiian beaches and pile on the sweaters. Whatever the weather, Creating Results will do its best to start your day on a warm note with the "hottest" mature marketing links of the week.

1. MOST CLICKED: Creating Results has written previously about the value of blogs, particularly to real estate marketing. This is because we've seen positive results for clients who've invested in blogging. And because our own Social, Silver Surfers research showed that blogs are a commonly-used social sharing tool as well as a source of information. (Even more so for 40-44 year olds, those influential adult children.)

A recent post by Amanda Hicken of PR Newswire on blogging became the most shared item on our social channels last week ...

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Happy short work week...I mean Monday.  Before the barbeques and fireworks that will take place this weekend as we celebrate our Independence, we want to first take a look back on the most notable mature marketing stories that had people talking and sharing.  We hope you'll share (and comment) too.  Have a great week. MOST CLICKED:  Bob Garfield's reflections on…

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Creating Results’ Top 6 Takeaways from LeadingAge MA and RI Conferences March is not only a great time in college basketball, but it has also been an exciting time for Creating Results when it comes to attending and gaining insights from senior living conferences. We’ve gathered all of the top tips and tricks from the various sessions to give you…

Happy New Year! And thank you for making this blog part of your 2015 efforts to successfully market to mature consumers. We're starting this first week of the new year the way we start each week, with a quick round-up of the content that garnered the most attention in the past week. What got mature marketing pros clicking, tweeting and sharing? Read on.…

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