This post features two quick hits relevant to those marketing to 55 plus consumers. You'll also quickly note a theme ... Read on for why!
Betting on Brands
MarketingSherpa last year conducted an online-only survey in which they looked at who follows brands on social media. Key findings included:
"The older generations were also less likely to follow brands. Only 35% of 55-64 year olds and 35% of participants 65 years and older followed brands on social media, compared to 95% of 18-34 year olds, 92% of 35-44 year olds and 85% of 45-54 year olds."
This was pretty much in line with Creating Results' ongoing studies of Social, Silver Surfers. Our multi-year research into the preferences of older adults shows a great resistance to becoming a social follower.