Top Menu

Category Archives Social Networking

6-29-15_MMLW_Fireworks

Happy short work week...I mean Monday.  Before the barbeques and fireworks that will take place this weekend as we celebrate our Independence, we want to first take a look back on the most notable mature marketing stories that had people talking and sharing.  We hope you'll share (and comment) too.  Have a great week. MOST CLICKED:  Bob Garfield's reflections on…

Creating Results’ Top 6 Takeaways from LeadingAge MA and RI Conferences March is not only a great time in college basketball, but it has also been an exciting time for Creating Results when it comes to attending and gaining insights from senior living conferences. We’ve gathered all of the top tips and tricks from the various sessions to give you…

Happy New Year! And thank you for making this blog part of your 2015 efforts to successfully market to mature consumers. We're starting this first week of the new year the way we start each week, with a quick round-up of the content that garnered the most attention in the past week. What got mature marketing pros clicking, tweeting and sharing? Read on.…

October: changing leaves, carving pumpkins, discovering you're half-way through the bag of candy you bought for Halloween ... Time to drop the peanut butter cup and read on for the top mature marketing links for the first week of this new month. 1. MOST SHARED: The "Ten Commandments for Social Media Failure." Want to avoid socnet #failures? Take a look at the the ten ways…

Around the US, many elementary and secondary education kids are going back to school this week. Seemed an appropriate theme for this week's round-up of links and resources for mature marketing "kids"! 1. MOST CLICKED: Todd Harff and I are thrilled to be teaching a course for Lasell College: Developing a Mature Consumer Strategy. Designed for professionals in elder services, the class…

Yesterday we shared four facts from a new Pew Research Center report on technology adoption by older people, specifically Americans over the age of 65. It was a story of Internet haves and have nots, as younger, more affluent seniors dive into the web while older, lower-income elders remain disconnected. Overall, though, there has been significant, positive movement when it…

Close