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Our regular mature marketing links round-up this week features a smattering of data, thought-pieces and tips all related to the digital space. Is it a sign of the continually growing use of technology by older adults? Or a sign that marketers and businesses are finally looking past stereotypes about this group? Either way, on with the links! 1. MOST SHARED:…

The Pew Internet & American Life Project kicked off their New Year's celebration on December 30, popping the cork on a new report that details which social networks are used by baby boomers, seniors and other adults. The data reinforces Creating Results' Social, Silver Surfers research showing that Facebook is the dominant platform for people over 50. Per Pew, 73%…

MailChimp -- the email marketing service provider used to send more than 4 billion emails a month, including this blog -- recently asked and answered a great question: If all you knew about someone was their email address, what would you know about them? After pointing out the obvious prefix clues (John=male, grl=female), John Foreman of MailChimp took a look…

Happy Monday and Happy Veterans Day.  We at Creating Results are grateful for the brave men and women who so selflessly serve and protect our freedoms - today (and everyday) we offer our thanks.  Now on to the mature marketing links of the week which had people talking, sharing and liking.  Have something else to share?  Please be sure to…

Online photo sharing and video sharing are on the rise, reveals a new report by the Pew Internet and American Life Project. And while Instagram and Snapchat are seeing significant gains in users, these mobile apps are not being used in significant numbers by 65+ seniors. The Pew report summarizes: "More internet users are using photos and videos as a social currency:…

Happy Monday!  Let's get to it - these are the mature marketing stories that had people talking this past week.  Have an interesting piece that we should share?  Please be sure to post in the comment section below. MOST CLICKED: A retirement article from Time entitled Here Come the Three Horsemen of the Retirement Apocalypse had many clicking away this…

Happy Monday!  It's hard to believe another week has come and gone.  Here we showcase those mature marketing articles and news from the last week that had people talking.  Interest in posts regarding social media dominated, receiving many shares, comments and clicks.  We welcome (and encourage) your comments, so please share your 50+ marketing news in the comment section below.…

Happy Monday! Below you'll find the top mature marketing news of the last week that had people talking, clicking and sharing.  Have insights to share that you don't see here?  Please be sure to include in comments below. MOST CLICKED: Mark W. Schaefer's article and shared podcast regarding Twitters future as the company looks to go public received a lot…

Happy Monday!  Let's get right into the mature marketing news and stories which resonated the most this past week.  Have something to share that isn't included here?  Please be sure to add to the comment section below. MOST SHARED : Sulu explains technology to boomers and seniors.  George Takei, of Star Trek fame, has teamed up with AARP for a…

Happy Monday!  Let's get right to exploring the top mature marketing tweets and articles of the week.  Have something to share?  Please note in the comments below. Most Clicked Far and away the most clicked post touched on what companies should do when their consumers share rather than buy. The slideshare piece from Jeremiah Owyang was based on his presentation…

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