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Baby boomers love, love, love to travel but hotels, restaurants and attractions could make it so much easier with not a lot of effort. I'm a baby boomer and I know what I'm talking about here. I'm going to list my top three pet peeves -- each of which is also a business opportunity. Pet Peeve #1: Hotels, motels, B&Bs…

As Pooh would say, "It's a rather Blustery Day" for those of us along the East Coast. (My own sentiments lie with Piglet, who observed "I don't mind the leaves that are leaving. It's the leaves that are coming.") Stay warm, stay safe, stay with this post a few moments more and learn what were the top 50+ marketing links…

Tuesday? How did it get to be Tuesday? We know for many of you Monday just didn't feel right without your recap of the top 50+ marketing resources. Please accept our apologies! 1. MOST CLICKED: When a Huffington Post columnist wondered "why don't we celebrate 90 year olds?" the Creating Results team noted that we'd been there, blogged that. (My…

A weekly round-up of those articles, resources and insights that connected with mature marketing pros on Twitter, Google Plus, LinkedIn and Facebook. 1. MOST CLICKED: LeadingAge reports on how several leading continuing care retirement communities (CCRCs) are becoming vacation destinations. "Mather LifeWays in Evanston, IL and LaPosada in Green Valley, AZ, are the first organizations to participate in the CCRC…

This week in history, Amelia Earhart became the first woman to fly solo across the Pacific. Her achievement was one for the record books. Yet even today, it can be a struggle for Boomer and senior women to travel solo. Why? Because the travel industry has typically penalized women (and men) for cruising and vacationing as “singles.” Some travel experts…

My Nana turns 98 today, and in her honor we present some facts about what’s been called the “grandparent economy.”  Mary Furlong describes grandparents as “wealthy and willing to spend.”  And, while Nana is a card-carrying member of the Greatest Generation, marketing to grandparents today can’t be done without a better understanding of marketing to Baby Boomers.  Read on for some spending stats and a resource for those curious to learn more.

Baby Boomers are Grandparents, Too

According to Grandparents.com, roughly half of all Boomers are grandparents and the other half are soon to follow.  Their April 2009 report, authored by demographer Peter Francese, looked at the spending habits and economic impact of grandparents and found that “in aggregate, they buy $2 trillion worth of goods and services annually.”  Francese/Grandparents.com also found that grandparents are younger than ever before:

* “Parents first become grandparents at the median age of 50 for women and 54 for men.
* 54% of grandparents, almost 38 million, are younger than 65 years old.
* By 2010, more than half of the grandparent population (51%) will be Baby Boomers (those born between 1946 and 1964) — nearly 60% by 2015.”

Elderhostel - the non-profit organization that has given hundreds of thousands of seniors educational/travel experiences - is changing its name and opening its tours to anyone over 21 years of age. Participation in programs has been dropping. Baby Boomers weren't joining their tours.  Many of their most loyal travelers (Silent Generation and older) are becoming too frail to participate fully. Will Exploritas'…

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