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While many of us were overindulging in turkey, football and family get-togethers over the long weekend, others were busy as usual reading and sharing insights. Hot topics last week included mobile advertising for seniors and visual content marketing statistics. Learn more about how to make mobile ads more senior-friendly and review data that reinforces how important visual marketing is to your toolkit.

How to Effectively Leverage The Web To Attract Baby Boomers According to a recent finding by Gallup, 26% of baby boomers are spending more on travel.  Quirk’s Marketing Research highlighted a study examining buying behaviors, and found that 90% of boomers are making their travel purchases online. Boomers and seniors are a perfect target market for travel, as they have…

It wasn’t too long ago when the only attention paid to online reviews of senior living communities was making sure only the positive comments saw the light of day. A recent article within Senior Housing News confirmed that if you’re not thinking about online reviews you’re missing the boat.  The article included insights from a digital marketing survey conducted by…

Happy Groundhog Day!  Word is that Phil saw his shadow, meaning 6 more weeks of winter. Here's to spring... it can't get here soon enough! Now, let's explore the mature marketing stories of the past week that had people talking and influenced marketers.  Have something to share?  We'd love your comments and look forward to hearing from you. MOST SHARED:…

Last week several members of the Creating Results team attended the LeadingAge PEAK Leadership Summit, held right in our backyard in Washington, DC. Sponsored by LeadingAge, an association of not-for-profit senior living organizations and aging services providers, PEAK brings together senior level members of communities to share new innovations taking place within their organizations. I left the conference energized and…

Happy Monday!  Let's jump right into the mature marketing news and insights from the past week that had people talking, clicking and sharing.  Have other senior marketing news to share?  Please be sure to post it in the comment section. 1. MOST CLICKED A 2012 survey identifying real estate trends reported that senior housing was  "among the most attractive property…

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