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1_16_17_Renters_a

Every Monday, we recap the most engaging content from the previous week.

This week, the Houston Chronicle takes a look at why more Baby Boomers are opting to forgo homeownership in favor of renting. Also, you can never have too many leads in the senior living industry; McKnight's Senior Living takes a closer look at the newest referral source for senior living communities.

photography_parti

Who would have guessed 25 years ago that anyone (even a 5-year-old!) could take — and instantly share — great photos using a device that's about the size of a wallet?

The visual world changed dramatically in the 1990s with the invention of a chip making that possible. By 2003 more camera phones were sold worldwide than stand-alone digital cameras, and by 2006 half the world's mobile phones had a built-in camera.

Today, many organizations are still struggling to react to the challenges this paradigm shift in photography have created.

Looking ahead to 2017 it is critical not only to acknowledge — but to embrace and thoughtfully plan for — photography as a necessary investment. How?

10_31_16_digitalhealthcare

Every Monday, we recap the most engaging mature marketing content from the previous week. This week, a survey published by Internet Health Management shows how Baby Boomers are leading the charge in terms of digital health care management. Also, DIY Marketers provide seven ways in which small businesses with limited budgets can gain maximum exposure for their brands at minimal cost. Read on to learn about the little things you can do that will have a big impact on your business.

seo_sem

Creating Results attended and sponsored the informative SMASH conference held in Chicago earlier this month. For the senior living industry, this conference is innovative and refreshing.

Among all the keynotes and sessions I attended, I noticed an underlying theme: the concept of being prospect-centered in every marketing interaction.

This is especially important in the digital arena. Keeping this prospect-centric concept of at the forefront of your SEO and SEM strategies will result in tremendous success. Over the next few months, I plan to explain and give examples of such success with this concept through this blog series.

Today's post focuses on SEO questions (an Algorithm 101 primer). And -- BONUS! -- I will even share with you my favorite basic checklist.

SnapChat_8_3_16

Pokémon Go isn’t the only app that has millennials burying their heads in their smartphones these days. Despite having been around for almost five years, Snapchat is more popular than ever with the younger generations.

In fact, according to Power Digital Marketing, 60% of 13 to 34 year-old smartphone owners in the US are Snapchat users, thus providing many marketers a new avenue through which they can reach this demographic. As of June 2016, Snapchat has more daily users than Twitter.

Should marketers focused on older adults -- Baby Boomers and seniors -- be considering Snapchat?

8-8-16_TV-News

Each week, we recap the news items that most engaged our followers over the past week.

This week, a Reuters Institute study explains how digital media has overtaken print media as a primary news source -- for some generations, that is --, while a study from MarketingCharts emphasizes the importance of using radio to advertise to Generation X.

Also, we take a look at how news headlines often say one thing, but mean another -- especially in senior health and aging industries.

MOST CLICKED: The Reuters Institute Digital News Report 2016 has confirmed what has been obvious to marketers and consumers for years now: the adoption of digital platforms as a means of accessing the news has led to a decline in the print news industry.

7_25_16_Brain

Every week, we take a look at the content that engaged our followers the most from the previous week.

This week, the New York Times gave an in-depth look at the importance of keeping the brain mentally-stimulated, and the increasing popularity of "brain gyms" in retirement communities.

Also, a study by The Associated Press-NORC Center for Public Affairs Research shows that there is still a long way to go instilling confidence in adults 40+ as they finance their long-term care plans.

6_13_16_Headlines1

Each week we take a look at the mature marketing articles from the previous week that engaged our followers the most. This week, we will explore how headlines impact engagement, as well as the top three things that Baby Boomers require as they consider their future housing accommodations. MOST CLICKED Headlines are the first impression that your audience receive from…

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