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It wasn’t too long ago when the only attention paid to online reviews of senior living communities was making sure only the positive comments saw the light of day. A recent article within Senior Housing News confirmed that if you’re not thinking about online reviews you’re missing the boat.  The article included insights from a digital marketing survey conducted by…

Happy Groundhog Day!  Word is that Phil saw his shadow, meaning 6 more weeks of winter. Here's to spring... it can't get here soon enough! Now, let's explore the mature marketing stories of the past week that had people talking and influenced marketers.  Have something to share?  We'd love your comments and look forward to hearing from you. MOST SHARED:…

Last week several members of the Creating Results team attended the LeadingAge PEAK Leadership Summit, held right in our backyard in Washington, DC. Sponsored by LeadingAge, an association of not-for-profit senior living organizations and aging services providers, PEAK brings together senior level members of communities to share new innovations taking place within their organizations. I left the conference energized and…

Happy Monday!  Let's jump right into the mature marketing news and insights from the past week that had people talking, clicking and sharing.  Have other senior marketing news to share?  Please be sure to post it in the comment section. 1. MOST CLICKED A 2012 survey identifying real estate trends reported that senior housing was  "among the most attractive property…

Happy Monday! Let's jump right into the mature marketing stories that had people talking last week.  Have something to share or add?  Please note in the comments below. 1. MOST CLICKED There was a lot of interest in a recent article by Shift Communications, which shared ideas for how to effectively leverage Twitter's Tailored Audiences functionality.  Tailored Audiences was launched…

Happy Monday and Happy Veterans Day.  We at Creating Results are grateful for the brave men and women who so selflessly serve and protect our freedoms - today (and everyday) we offer our thanks.  Now on to the mature marketing links of the week which had people talking, sharing and liking.  Have something else to share?  Please be sure to…

Happy Monday!  It's hard to believe another week has come and gone.  Here we showcase those mature marketing articles and news from the last week that had people talking.  Interest in posts regarding social media dominated, receiving many shares, comments and clicks.  We welcome (and encourage) your comments, so please share your 50+ marketing news in the comment section below.…

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