Top Menu

Category Archives Workforce

12_5_16

Happy Monday!

It's not an oxymoron. When you enjoy your work and the people you work with / for, Mondays can be happy.

Which rather neatly ties to the theme of this week's Monday mature marketing round-up. Our top links this week all touch on how work can help us enjoy active, independent lives as we age.

MOST SHARED: There's no age-based 'shelf life' on senior's ability to live independently

Carol Bradley Bursack has a website dedicated to caregiving, and she answers caregiving related questions in a column for North Dakota's Inforum.

Just before Thanksgiving, Bursack answered a question from an adult child who was receiving pressure to move his very independent 73-year-old father out of his own house, to begin to take over managing the father's life.

10_10_16

Every Monday, we recap the mature marketing content that most engaged during the previous week.

This week, Brand Packaging explains the role that color plays in making or breaking your brand and the steps that you can take in order to make sure you are choosing the right colors for your audience.

Also, the Las Vegas Review-Journal published an article detailing the newest trend in retirement for Baby Boomers: not retiring. Read on to learn why many are making the decision to forgo traditional retirement, and how senior industry marketers should adapt to this trend.

9_26_16

Another Monday, another round-up of the week's top resources for marketing to baby boomers and beyond.

MOST SHARED: We have a tie!

1. 'Be "good enough" in areas customers don't care about. Be BEST where they DO care.'

This was the advice given by Stefanie Schram, Director of Intervention Design at Toronto's Martin Prosperity Institute, to the audience gathered for the 2016 SMASH conference.

9_19_16

Every Monday, we recap the mature marketing content that most engaged during the previous week. This week, an article published on Senior Housing News details the importance of collaboration between providers in the senior living industry as well as a new vision for developing solutions for the challenges that accompany aging. In addition, an article published by the Sydney Morning…

Officials are clamping down on social media abuse of nursing home residents

Some Mondays our recap of the top mature marketing links is filled with fun and frothy items -- wine! brain games! leisure travel plans!

And some Mondays we get to share articles and resources related to heavier topics.

As the philosopher Thomas Carlyle said, "There are good and bad times, but our mood changes more often than our fortune."

Today's featured articles have an inherent mix of the "good" and the "bad," and we hope soon there will be changes to mood and fortune.

MOST SHARED: "Exploitation on social media is a form of abuse."

NPR reports that officials from The Centers for Medicare and Medicaid Services will begin checking the policies of all nursing homes to be sure they are explicitly prohibiting staff from taking (and posting) demeaning photographs of residents.

SeniorCareWorker_5_18_17

Did YOU want to work in senior living when you grew up?

Earlier in the year, Creating Results’ Executive Vice President Kimberly Hulett and I attended a LeadingAge DC event, “C-Suite Round Table Discussion: The Future of Aging Services” at George Washington University.

Organizations like Asbury, Kendal’s Collington, Goodwin House, Vinson Hall and Stoddard Baptist Homes were represented on the panel.

As we expected, these leaders in non-profit senior living shared great insights into the future of aging services.

What we didn’t expect to hear was what sounded like “convincing” directed at the George Washington long-term care management students who also were in attendance.

5_16_16

A new week, a new round-up of the content that grabbed the attention of marketing pros!

Each Monday, we tally which were the boomers / seniors marketing articles, research and other items that got our followers engaging on Twitter, Facebook, LinkedIn and Ghost-Town Plus ... er, I mean Google Plus.

Then, we share the top items here on our blog. Be sure to follow us on those social platforms for even more 50+ marketing insights!

MOST CLICKED

Where are Baby Boomers moving to? Which metro areas are they leaving behind?

Headlight Data analyzed the most recent U.S. Census Bureau American Community Survey for an actionable summary of trends:

6-23-15_MMLW_LandisCommunities

Last week we had the privilege to speak at LeadingAge Pennsylvania’s annual conference on “The End of Advertising. The Advent of Engagement.” There was a lot of enthusiasm for Creating Results’ definition of engagement: “the act of turning people on to your brand in a way that improves business.” Many attendees asked for additional ideas and best practices, so we’re…

Yesterday, the United States celebrated Labor Day. According to the United State Department of Labor, "Labor Day ... constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of our country." Each year, fewer of those workers are baby boomers, as millions of the cohort have retired in recent years.  With the aging of baby boomers, we…

Busy week ahead! Let's dive right in to our round-up of links and resources useful to mature marketing pros. 1. MOST CLICKED: An interesting discussion on the average age of Facebook workers, begun by thought-leader Jeremiah Owyang. He posted: "Am I too old to work at Facebook? Since the median age at Facebook is 28 (reports the NYT) and many…

12
Close