http://knowledge.creatingresults.com Marketing and Motivating Boomers and Beyond Fri, 03 Feb 2012 14:59:39 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://knowledge.creatingresults.com/contributors/comment-page-1/#comment-6184 House Calls for Baby Boomer…Pets? « Mature Marketing Matters Wed, 18 May 2011 13:03:14 +0000 http://www.creatingresults.com/knowledge/?page_id=14#comment-6184 [...] concluded that this was a BRILLIANT move for any veterinarian or service targeting Boomers (a group which includes me) and other older pet owners. Here’s [...] [...] concluded that this was a BRILLIANT move for any veterinarian or service targeting Boomers (a group which includes me) and other older pet owners. Here’s [...]

]]> http://knowledge.creatingresults.com/contributors/comment-page-1/#comment-73 REI TV: Two Ads, Three Generations, One Missed Boomer Marketing Opportunity « Mature Marketing Matters Tue, 19 Jan 2010 14:01:57 +0000 http://www.creatingresults.com/knowledge/?page_id=14#comment-73 [...] Services, is a warm-weather-loving guy who was born between the Baby Boom and Generation X (we call him a “gap kid,” but he’s very close in age to Generation Jones/the younger Boomer...).  His take on the REI TV ads?  I agree with the LA Times guy for the most [...] [...] Services, is a warm-weather-loving guy who was born between the Baby Boom and Generation X (we call him a “gap kid,” but he’s very close in age to Generation Jones/the younger Boomer…).  His take on the REI TV ads?  I agree with the LA Times guy for the most [...]

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