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6-29-15_MMLW_Fireworks

Happy short work week...I mean Monday.  Before the barbeques and fireworks that will take place this weekend as we celebrate our Independence, we want to first take a look back on the most notable mature marketing stories that had people talking and sharing.  We hope you'll share (and comment) too.  Have a great week. MOST CLICKED:  Bob Garfield's reflections on…

6-23-15_MMLW_LandisCommunities

Last week we had the privilege to speak at LeadingAge Pennsylvania’s annual conference on “The End of Advertising. The Advent of Engagement.” There was a lot of enthusiasm for Creating Results’ definition of engagement: “the act of turning people on to your brand in a way that improves business.” Many attendees asked for additional ideas and best practices, so we’re…

6-22-15_MMLW_GiGuy

Just when I've gotten into the swing of Sunday, Monday appears ... Time for our weekly round-up of resources for mature marketing! 1. MOST CLICKED: Veteran journalist Bill Moyers has been looking closely at aging in America for some time on his site, billmoyers.com, and his readers have reacted by posting their own stories of concern. Paul Buchheit's contribution to the conversation became the most…

6-19-15_LeadingAgePA-Hershey

Today the Creating Results team is wrapping up its time in Hershey, Pennsylvania, after a wonderful week at the annual LeadingAge PA conference. Things I love about this meeting: the speakers, the inspiring conversations in the hallways, the chance to exchange ideas and resources with dedicated senior living professionals. Things I'm not crazy about: the temperature in the main hall (arctic), the lack of…

6-8-15_MMLW_Tribes-n-Jibes

This week's round-up of the top Mature Marketing links of the week illustrates the strength of (aging) tribes and the opportunities provided by originality. On with the links! 1. MOST CLICKED: Regardless of what age you're marketing too, if you're marketing online you keep one eye on your consumer and two on Google. When is it appropriate to stray from best…

5-26-15_MMLW-Aging-in-Place

The mature marketing stories of the past week that drew the most interest focus on helping seniors successfully age in place and the connection between boomers and seniors and higher test scores in schools.  Have something to share?  We'd love to hear from you. MOST CLICKED: LeadingAge, an association of not-for-profit organizations dedicated to helping seniors, recently shared insights regarding…

Happy Monday! Let's get right to the top links of the week. (Though newer subscribers may wonder ... What makes a top link? It's the amount of attention that post got from followers, fans & friends on Creating Results' various social channels.) 1. MOST CLICKED: Take a pair of soon-to-be-newlyweds in their 20s. Have professional make-up artists age them to appear as they…

On this day in 1981, musician Bob Marley died. I found myself thinking of this quote after having the true privilege to hear Nancy Frates speak at the LeadingAge Massachusetts conference last week. Frates is the woman who helped start the Ice Bucket Challenge, the social media juggernaut that raised funds and awareness for ALS last year. Frates' son Pete Frates was…

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