We take a look back at the top mature marketing posts and tweets of 2015
I don't know about you, but for many of my coworkers (and myself) the countdown to some much-anticipated time off to enjoy the holidays is underway. But before you start your own countdown I hope you'll take a gander at the mature marketing stories of the last week that drew the greatest interest among our social media followers. Have something…
Good morning! Each Monday we recap the top activity on our social channels the previous week -- which links / resources got the most clicks, likes, shares, etc. on Twitter, Google Plus, LinkedIn and Facebook. Here are three items that caught the attention of mature marketing professionals.
1. MOST SHARED: Does it "pay to be gray"? Is there a "silver lining" to recent data showing the U.S. middle class is disappearing?
The Pew Research Center has released new study that shows that middle class Americans are "falling behind relative to upper income adults," as co-author Richard Fry states. However, "The biggest winners since 1971 are people 65 and older."
Before we dive into the mature marketing links of the week, we first want to pause and remember Pearl Harbor as we mark the anniversary of the attack that changed so many lives forever. We are thankful for those who fought to protect us and remember those who were lost. MOST SHARED: 60% of those 55-64 use search engines when…
While many of us were overindulging in turkey, football and family get-togethers over the long weekend, others were busy as usual reading and sharing insights. Hot topics last week included mobile advertising for seniors and visual content marketing statistics. Learn more about how to make mobile ads more senior-friendly and review data that reinforces how important visual marketing is to your toolkit.
Good Monday morning before Thanksgiving! Many of us have a short work week, and are thus preoccupied with what's going to be on the dinner table on Thursday. But in the meantime, let's look at some insights. Our mature marketing links this week tell us that newsprint advertising still has the power to motivate consumers (subscribers), especially older ones, despite the fact that print subscriptions continue to decline.…
Last Monday we started the week on a note of laughter, with jokes from and about outgoing LeadingAge President Larry Minnix. This Monday we find it hard to smile, as news reports are filled with tragedies happening around our globe. Then a friend shared the following quote, and it seemed appropriate to pass it on:
"Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that." - Dr. Martin Luther King, Jr.
Our thoughts and prayers are with Paris, Kenya, Lebanon, Syria ... May light and love be theirs. Here is this week's round-up of top links for marketing to baby boomers and seniors.
1. MOST CLICKED: "More 50+ baby boomers and seniors own digital devices than ever. What does it mean for your marketing?"
The Pew Research Center has released a new study, "Technology Device Ownership: 2015," which contains some actionable data for those marketing to baby boomers and seniors. In short, more adults -- including those over the age of 50 -- own smartphones and tablets than ever before. And while nearly three times as many 18-29 year old Millennials as 65+ers own a smartphone, ownership of tablets doesn't show the same age gap.
Here are some key statistics and some action items for your boomers / seniors marketing program.
Typically this Monday round-up of top 50+ marketing links are organized by most clicked, most shared, most commented ... Today we'll take a slightly different tack as there were several topics that seemed to grab the attention of mature marketing pros over the past week.
LEADING ... LeadingAge, that is!
LeadingAge, the association representing 6,000 non-profit senior living communities and others providing services to the aging, held its annual meeting in Boston from November 1-4. Speakers shared many ideas on how to lead -- as an organization, as a manager, as a marketer.
Today we look at a new facet of the increased use of social media by Boomers and Seniors—the need for tech support—and take a look at what the Creating Results Team is up to this week at LeadingAge.
Readers last week were interested in Richard Harris' article on NextAvenue. In Why the New Social Media Fans Are Over 65, Harris writes that as older Americans discover tech's power to connect to others using social media, "they flock to it" ...