Looking for the top resources of the week for 50+ marketing? You’ve come to the right place. Plus, a little inspiration for those who read all the way through …
1. MOST CLICKED: Who Needs SEO Anyway? (You Do.)
This back-to-basics SEO piece captured the most attention on our social networking platforms last week. With many a-Twitter (pun intended) about recent changes to Google search, Joy Ugi provides straightforward advice on Keywords, Images and Links.
Read the post: http://bit.ly/1cjTGZO
2. MOST SHARED: A few links which, taken together, illustrate the complexities of digital marketing.
Adobe surveyed US marketers on what they saw as the most important marketing areas for the next three years. As eMarketer reported, “there was no clear consensus among respondents about which marketing area would be the most important in the next three years.” The eMarketer team turned Adobe’s data into two charts that tell a fascinating story.
First, what areas marketers intend to focus on in the next three years:
(We were saddened to see how few saw significance in events, since our senior living and 50+ housing clients see a very positive correlation between events and sales. With older adults, providing an opportunity for sampling and self-education is critical to their decision-making!)
Next, check out the areas where marketers feel confident they can execute: several rank in pretty telling contrast to the previous chart.
Confusion with how newer techniques are used or even defined no doubt makes confidence challenging. Case in point, this headline: “The Social Media Manager Is Dead. Long Live Social Media.”
The article, another top share from last week, reports that “Social media jobs, once much vaunted, are now frequently regarded with skepticism, even contempt.” Why? Primarily because social tools and social marketing are becoming everyone’s responsibility. We’d be willing to bet that many organizations are calling on their entire teams — from advertising to accounting — to act as social marketers without giving people any training. Definitely not a confidence booster.
Read the marketing priorites post: http://bit.ly/16ZtCVe
Read the post on social media managers: http://bit.ly/18dDzvQ
RELATED: Builder Magazine reported on Traditions of America’s events marketing success in April of this year- “I’ll Have What They’re Having: Happy resident testimonials and glimpses of the good life help sell homes to older buyers.”
RELATED: We helped Tufts University’s Gift Planning office gain understanding and confidence in marketing measurement and cross-channel marketing. Case study - http://www.creatingresults.com//sites/creating/images/Case-Studies/Case-Study-Fundraising-Tufts.pdf
3. MOST NEEDED:
On this day in 1964, Martin Luther King, Jr. was awarded the Nobel Peace Prize. His acceptance speech (video at http://www.nobelprize.org/mediaplayer/index.php?id=1853) strikes a chord today.
“I accept this award today with an abiding faith in America and an audacious faith in the future of mankind. I refuse to accept despair as the final response to the ambiguities of history. I refuse to accept the idea that the ‘isness’ of man’s present nature makes him morally incapable of reaching up for the eternal ‘oughtness’ that forever confronts him. I refuse to accept the idea that man is mere flotsom and jetsom in the river of life, unable to influence the unfolding events which surround him.”
Let’s seize the opportunities to positively influence our surroundings. Have an audacious week!