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6-8-15_MMLW_Tribes-n-Jibes

This week's round-up of the top Mature Marketing links of the week illustrates the strength of (aging) tribes and the opportunities provided by originality. On with the links! 1. MOST CLICKED: Regardless of what age you're marketing too, if you're marketing online you keep one eye on your consumer and two on Google. When is it appropriate to stray from best…

5-26-15_MMLW-Aging-in-Place

The mature marketing stories of the past week that drew the most interest focus on helping seniors successfully age in place and the connection between boomers and seniors and higher test scores in schools.  Have something to share?  We'd love to hear from you. MOST CLICKED: LeadingAge, an association of not-for-profit organizations dedicated to helping seniors, recently shared insights regarding…

Happy Monday! Let's get right to the top links of the week. (Though newer subscribers may wonder ... What makes a top link? It's the amount of attention that post got from followers, fans & friends on Creating Results' various social channels.) 1. MOST CLICKED: Take a pair of soon-to-be-newlyweds in their 20s. Have professional make-up artists age them to appear as they…

On this day in 1981, musician Bob Marley died. I found myself thinking of this quote after having the true privilege to hear Nancy Frates speak at the LeadingAge Massachusetts conference last week. Frates is the woman who helped start the Ice Bucket Challenge, the social media juggernaut that raised funds and awareness for ALS last year. Frates' son Pete Frates was…

How to Effectively Leverage The Web To Attract Baby Boomers According to a recent finding by Gallup, 26% of baby boomers are spending more on travel.  Quirk’s Marketing Research highlighted a study examining buying behaviors, and found that 90% of boomers are making their travel purchases online. Boomers and seniors are a perfect target market for travel, as they have…

"As you grow older you will discover you have two hands, one for helping yourself, the other for helping others." - Audrey Hepburn (born this day in 1929) Every Monday, we round-up the mature marketing items that got the most engagement across our various social channels and deliver them directly to you. Read on for last week's top attention-getters! 1. MOST CLICKED: People are…

April 21st marked the launch of Google’s latest algorithm update that is making significant waves for many businesses and their websites. The change positions mobile-friendly sites at the top of online searches conducted from mobile devices, making non-mobile friendly sites more difficult to find. For the many businesses targeting older adults that rely on organic (unpaid) search as a primary…

Happy Monday! This week our mature marketing stories of the past week which drew the most interest explore a new top 10 list and a tale of 4 technologies.  Have something to share?  We'd love to hear from you - just leave your thoughts in our comment section. MOST CLICKED: If you want to reside in one of the "most…

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