Last month, Erin Read and I spoke at LeadingAge Massachusetts on why organizations should be using video in their integrated marketing strategy.
But, what if you’re not ready for video?
According to Dr. James McQuivey of Forrester Research, the value of a one-minute video is 1.8 million words. However, as the old adage goes, a picture is worth a thousand words, which means photography can be very powerful.
Media Post reports there are 2.6 billion images shared daily across all visual channels, which has changed consumer shopping behaviors drastically.
The biggest challenges marketers face in today’s visual world are: