Every Monday, we recap the mature marketing content that most engaged during the previous week. This week, an article published on Senior Housing News details the importance of collaboration between providers in the senior living industry as well as a new vision for developing solutions for the challenges that accompany aging. In addition, an article published by the Sydney Morning…
Labor Day meant a short workweek in the United States.
Most Americans spent Monday celebrating with family and friends, Tuesday moaning about the loss of summer and then attempted to remember all of their responsibilities in before the Friday 5:00p whistle blew.
Yesterday we remembered ... No, that isn't right. Yesterday we in the United States commemorated the September 11th attacks on the United States.
Each Monday we bring you the top mature marketing stories that had people talking, commenting and sharing. While it's not Monday (we hope you had a wonderful Labor Day), we didn't want to leave our loyal visitors missing even one week of insights. This week we explore the differences in how people view emoji usage, the top markets to which…
Every Monday, we take a look back at the content that our followers engaged with the most during the previous week.
First up this week, Joseph Coughlin of the AgeLab at the Massachusetts Institute of Technology explains why spending marketing dollars on targeting aging generations will generate the MOST bang for your buck.
Then, Senior Housing News identifies what we as marketers have to know (and be sensitive to) about the growing financial struggles that are devastating today’s health care companies.
MOST SHARED: Save Your Pennies and Market to Boomers Instead of Millennials
Speaking at a conference in Orlando, AgeLab founder and director Joseph Coughlin explained that since Boomers have more disposable income, retailers and commercial real estate industries should shift their focus accordingly.
Each week, we take a look back at the content that our followers engaged with the most during the previous week.
This week is all about email marketing. First, a new study from MarketingCharts shows why senior marketing professionals should start placing more focus on their email marketing programs.
Then, a study conducted by Mailjet gives marketing professionals insight into how they can increase click rates within their target demographics, especially email among recipients ages 45 and above.
MOST CLICKED: Email and Content Marketing Perceived to be Top Lead Gen Tactics
A new study from MarketingCharts shows that marketing influencers believe that email and content marketing are the most effective tactics for online lead generation.
Some Mondays our recap of the top mature marketing links is filled with fun and frothy items -- wine! brain games! leisure travel plans!
And some Mondays we get to share articles and resources related to heavier topics.
As the philosopher Thomas Carlyle said, "There are good and bad times, but our mood changes more often than our fortune."
Today's featured articles have an inherent mix of the "good" and the "bad," and we hope soon there will be changes to mood and fortune.
MOST SHARED: "Exploitation on social media is a form of abuse."
NPR reports that officials from The Centers for Medicare and Medicaid Services will begin checking the policies of all nursing homes to be sure they are explicitly prohibiting staff from taking (and posting) demeaning photographs of residents.
Pokémon Go isn’t the only app that has millennials burying their heads in their smartphones these days. Despite having been around for almost five years, Snapchat is more popular than ever with the younger generations.
In fact, according to Power Digital Marketing, 60% of 13 to 34 year-old smartphone owners in the US are Snapchat users, thus providing many marketers a new avenue through which they can reach this demographic. As of June 2016, Snapchat has more daily users than Twitter.
Should marketers focused on older adults -- Baby Boomers and seniors -- be considering Snapchat?
Each week, we recap the news items that most engaged our followers over the past week.
This week, a Reuters Institute study explains how digital media has overtaken print media as a primary news source -- for some generations, that is --, while a study from MarketingCharts emphasizes the importance of using radio to advertise to Generation X.
Also, we take a look at how news headlines often say one thing, but mean another -- especially in senior health and aging industries.
MOST CLICKED: The Reuters Institute Digital News Report 2016 has confirmed what has been obvious to marketers and consumers for years now: the adoption of digital platforms as a means of accessing the news has led to a decline in the print news industry.
Happy August! Today's recap of top 50+ marketing links covers ins and sins -- some more deadly than others.
IN The Day
Our most-commented item of the week compares the costs of events and everyday expenses across the generations to answer the questions:
"Was it really different, back in the day? Do Millennials really have it harder?"
The answers seem to be yes and yes.
Before I go any further a not-so-nitpicky nitpick. The jobapplicationcenter team, which crunched the numbers and adjusted for today's dollars, made an error that really burns me.
Every week, we take a look at the content that engaged our followers the most from the previous week.
This week, the New York Times gave an in-depth look at the importance of keeping the brain mentally-stimulated, and the increasing popularity of "brain gyms" in retirement communities.
Also, a study by The Associated Press-NORC Center for Public Affairs Research shows that there is still a long way to go instilling confidence in adults 40+ as they finance their long-term care plans.