and Other Real Estate Marketing Take-aways from the 2010 Builders Show

What are builders, developers and others charged with marketing active adult communities (also known as 50+ or age-qualified housing), looking for in 2010?  New marketing ideas, approaches products that could help their companies standout in a crowded and competitive market.  

In the past, these real estate professionals may have traveled to the International Builders Show (IBS) for insights and tips.  I was one of the 55,000 people who made it to IBS in Las Vegas this year (a dramatic decrease from years gone by).  I attended over a dozen educational sessions (spoke at 3), taught the new Marketing to Active Adults course for the NAHB, walked the entire floor and interviewed more than 20 builders and developers. 

The result:  ten top take-aways and tips for builders and developers who are ready to take action in 2010. 

You can download a PDF with my thoughts, findings and insights from www.CreatingResults.com/

And, every day this week I’ll share one of the more provocative take-aways in a conversation with readers of this blog.  I hope you’ll share your thoughts and best practices for marketing to mature homebuyers, ask questions, or tell me I’m flat-out wrong.  (It won’t hurt; my wife’s got me trained.)

We’ll start tomorrow with tip #4: The Active Adult Market is Dead – Long Live the Active AdultS MarketS.  Was 2009 the end of active adult housing?  Where do we go from here?

Can’t wait until tomorrow?  Get the conversation started by asking a question/leaving a comment below.