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How Road Scholar Effectively Targets Older Travelers - Creating Results’ Twitter feed recently shared an article about Road Scholar (formerly Elderhostel) and we were surprised by the flurry of new interest it sparked in this ‘grandaddy’ of educational travel resources for older adults. Several folks shared the tweet with their own followers and many said they were now...

Time once again for Creating Results' mature marketing round-up, a collection of resources which garnered the most attention via Twitter, Google + and other platforms in the past week. (Not engaged with us yet on these social networks? Please use the links above to connect.) 1. MOST SHARED: Financial planner Jill Schlesinger reminds readers that an aging America means an…

"When I was young, my ambition was to be one of the people who made a difference in this world. My hope is to leave the world a little better for having been there." Jim Henson, born on this day in 1936. For more inspiration from Jim Henson, please scroll to the end. In the meantime, here are the resources/links that…

It's Shakespeare's birthday! In his honor, a themed run-down of the top baby boomer and seniors marketing links and resources of last week. 1. MOST SHARED: As the number of baby boomers now eligible for "senior" discounts swells, this traditional marketing tool is under fire. Some critics wonder why older generations deserve a price break when younger generations are struggling more.…

Tweet, tweet! Twitter now has more than 100 million active monthly users and Creating Results is one of them. Tweeting under the handle @CreatingResults we’ve tweeted more than 7500 times with links to new research, best practices, tips, insights and articles about marketing to baby boomers and seniors. We’re honored that nearly 1000 people choose to follow and share our…

Last Friday, “Eat, Pray, Love” opened in movie theatres around the nation.  It’s likely many a Baby Boomer woman was in the audience, marveling at the tale of self-discovery.  Professionals marketing to Baby Boomers and 65+ seniors can discover a few insights into their own mature audiences by considering how we eat, pray and love.

Baby Boomer Spending on Food

* I really appreciate The Bundle’s infographics that illustrate household spending by age.  Take a peek at their 2010 report and you’ll see that Baby Boomers (aged 50-65) and Silent Generation (65+)  spend more on food and drink than the “coveted” 18-25 year olds – $6,992 and $5,211 respectively.  36-49 year olds are the tops in food and food and drink, averaging $7,487 in 2010 per household.

* Reflecting their lifestage, 35-50 year olds spend the most each year on groceries – $4,322 per Bundle.  50-65 yr old BInfographicFoodSpendingByAgeoomers are in second place, spending an average of $4,001.

* Mature marketing expert Brent Green has called Baby Boomer men the “next marketing frontier,” noting that men are more apt to spend than save (even in a downturn) and more prone to buy national brands at the grocery store. 

AARP has released new research into the social networking/social media and technology use of Baby Boomers and 65+ seniors.  The upshot:  Americans over 50 are definitely not technophobic.  And, social networking is on the rise, with 27% of Boomers/seniors using social media websites.  Consistent with older consumers' desires for connections offline, the report finds that they are most often connected…

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