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7_18_16_Fantasies-and-fears

As we recap the mature marketing content that our followers were most engaged with during the past week, we will gain further insight into how marketers can better address the needs of the 50+ demographic.

This week, an AARP study provides insight on the steps marketers should take in order to address the concerns and desires of older adults as they begin looking towards retirement.

In addition, an in-depth look at the modern news consumer provides food for thought for marketers as they strategize which platforms will deliver their messaging now, and in the future.

6_20_16

Last week saw four members of the Creating Results team on the road to a terrific senior living industry conference in Hershey, PA.

It seems only appropriate, then, that this weekly round-up of top 50+ marketing links has a bit of a travel theme.

“For the next 20 years, baby boomers are without question the financial force behind leisure travel.”

So says baby boomer marketing expert and Creating Results friend Brent Green in a recent TravelPulse feature article. Several studies back up Green's statement.

* AARP found that 99% of Americans would travel for fun in 2016. The association estimates baby boomers spend over $120 billion annually in leisure travel. 32% of those planned an international "bucket list" trip ...

6-30-15_Giraffes-Cheetahs-Seniors

How Road Scholar Effectively Targets Older Travelers - Creating Results’ Twitter feed recently shared an article about Road Scholar (formerly Elderhostel) and we were surprised by the flurry of new interest it sparked in this ‘grandaddy’ of educational travel resources for older adults. Several folks shared the tweet with their own followers and many said they were now...

Time once again for Creating Results' mature marketing round-up, a collection of resources which garnered the most attention via Twitter, Google + and other platforms in the past week. (Not engaged with us yet on these social networks? Please use the links above to connect.) 1. MOST SHARED: Financial planner Jill Schlesinger reminds readers that an aging America means an…

"When I was young, my ambition was to be one of the people who made a difference in this world. My hope is to leave the world a little better for having been there." Jim Henson, born on this day in 1936. For more inspiration from Jim Henson, please scroll to the end. In the meantime, here are the resources/links that…

It's Shakespeare's birthday! In his honor, a themed run-down of the top baby boomer and seniors marketing links and resources of last week. 1. MOST SHARED: As the number of baby boomers now eligible for "senior" discounts swells, this traditional marketing tool is under fire. Some critics wonder why older generations deserve a price break when younger generations are struggling more.…

Tweet, tweet! Twitter now has more than 100 million active monthly users and Creating Results is one of them. Tweeting under the handle @CreatingResults we’ve tweeted more than 7500 times with links to new research, best practices, tips, insights and articles about marketing to baby boomers and seniors. We’re honored that nearly 1000 people choose to follow and share our…

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