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Editor’s Note: Last week, several of Creating Results’ leaders went to Hershey, PA, for the annual LeadingAge Pennsylvania conference. In addition to sharing our own insights with attendees, team members had the privilege of learning from other presenters.

Over the next few posts, we’ll share some OUTtakes and INsights for marketing to seniors and Baby Boomers.

SESSION: “Resident Storytelling and Employee Engagement”

SPEAKERS: Niamh Fabiszewski, Director of Application Services; Jeremy Neely, VP Northeast Region

To many employees at senior living communities, the residents of those communities are merely aggregated statistics.

Employees tasked with running many of the day-to-day functions (think finance, information technology, laundry services) miss out on interaction with the older adults living on campus.

This is especially true when provider organizations have multiple communities spread across regions or even the country – the “corporate office” team may have little contact with those they serve.

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