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And just like that, it's Monday again. Time for our weekly round-up of links, articles and resources that can help you get better results from your mature marketing program. Please join in the conversation -- in the comments section of this blog, on Twitter, on LinkedIn, on Google Plus ... -- and share your own insights!   1. MOST CLICKED:…

Occasionally our CCRC and 50+ clients will ask about purchasing email lists to reach more of their Boomer and Senior target market through their email marketing program.  I've always subscribed to the school of thought that you should NEVER purchase an email marketing list. Instead, focus on individuals who have raised their hands and want to engage with you.  Recently…

Baby boomers love, love, love to travel but hotels, restaurants and attractions could make it so much easier with not a lot of effort. I'm a baby boomer and I know what I'm talking about here. I'm going to list my top three pet peeves -- each of which is also a business opportunity. Pet Peeve #1: Hotels, motels, B&Bs…

With all eyes on London these days, we feel inspired. What 50+ marketing resources emerged victorious on the playing fields of social media last week? Cue the music ... 1. GOLD MEDAL: Senior Housing News reports that Boomers "aren’t delaying retirement—they’re redefining it, staying local." The industry publication shared results of a PulteGroup Home Index survey of 500 pre-retirees aged…

Happy Monday!  Last week was a hotbed of social activity---here are the top tweets, shared links and general insights that garnered the most attention for marketing to boomers and seniors.  Enjoy! MOST CLICKED:  Top Five Regrets of Dying What would your greatest do-oever be as you faced your last day of life?  This touching article from the guardian included insights…

Email marketing consistently seems to be a hot topic around the water cooler at our agency. We talk frequently about leveraging email to reach boomers and seniors, especially for the best way to use it for our continuing care retirement community and 50+ housing clients.  We know it works because we've done extensive research on the topic and see great…

Happy Monday! Following are the links and resources that were most shared, clicked on and commented on via Twitter and LinkedIn last week. 1. MOST CLICKED: Good internal communications are critical for the success of your external marketing http://ow.ly/8RcI0 "Make sure the left hand knows what the right hand is doing," writes UK blogger Kevin Baughen. Kevin specializes (that's specialises…

A recap of the tweets from @CreatingResults that were most discussed, shared or clicked last week. 1. MOST CLICKED/MOST SHARED: What is Pinterest? A guide to this hot new social network via @cspenn. http://bit.ly/ziSQNO And why should organizations marketing to baby boomers or seniors care about Pinterest? As Mashable's Rob Lammle puts it "Not only has the company received $27…

Lately, I've been thinking I'm our Vet's best customer. I've taken our little Ebony there 3 times in 5 weeks and haven't seen any other "repeats" in the waiting room. At our last visit I noticed something new: "House calls available." My initial reaction was "whoa, my internist doesn't make house calls and neither does my daughter's pediatrician." After giving it…

For someone who shouldn't sing in public, can't play an instrument or even read sheet music, I love music.  It inspires me in life and work.  My Andrews Sisters station on Pandora sets the mood when I'm writing copy for matures; I switch to a Beatles or Queen station for  more Boomer-leaning marketing materials.  And this week, I found three great…

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