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3-3-17_senior-living-rebranding

Every Monday, we recap the most engaging content from the previous week.

This week, Senior Housing News proposes a rebrand of the 55-plus senior living industry in order to attract younger prospects to age-restricted communities. Also, research into Baby Boomer banking habits provide insights into marketing senior products and services to this demographic.

What the New Facebook Timeline Means for Brands (Hint, it's all good) During their first annual conference for marketers, Facebook announced the upcoming launch of the new Facebook Timeline for businesses and organizations.  While individual users with personal pages within this social networking giant have been growing comfortable with the new look and feel for sometime, this is a whole…

Does a green initiative make sense - from a brand perspective - for Wal-Mart? MediaPost asked Creating Results for its thoughts, and the answer was "yes - perfect sense." Consumers "are looking to make a connection, and it's a way for brands to speak right to people's core values," [Creating Results' Erin] Ruddick says. Values marketing is important when trying…

In tough markets, many companies wonder if they should be investing in "doing branding." When Todd Harff recently addressed one of the largest chambers in the Washington DC area, he advanced the notion that a slow economy is the perfect opportunity to focus on branding, because you have the time to invest. Check out Todd's slides:  http://www.creatingresults.com/slides/branding/index.html The presentation includes…

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