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2013 was a year of ups and downs in the news: the Boston Marathon Bombing and the Red Sox winning the World Series, Barack Obama beginning his second term versus the most recent passing of Nelson Mandela. Fortunately at Creating Results, we’ve had more ups than downs to report, including the celebration of our 20th year in business. I'd like…

MailChimp -- the email marketing service provider used to send more than 4 billion emails a month, including this blog -- recently asked and answered a great question: If all you knew about someone was their email address, what would you know about them? After pointing out the obvious prefix clues (John=male, grl=female), John Foreman of MailChimp took a look…

Occasionally our CCRC and 50+ clients will ask about purchasing email lists to reach more of their Boomer and Senior target market through their email marketing program.  I've always subscribed to the school of thought that you should NEVER purchase an email marketing list. Instead, focus on individuals who have raised their hands and want to engage with you.  Recently…

Recently Creating Results has spoken about the benefits of an integrated email and social media strategy at a variety of settings, including the LeadingAge annual meeting, International Conference on Active Aging, the Planned Giving Group of New England, and the International Builder Show.  Some audience members express concern with how to effectively use each avenue to reach mature consumers, others…

It was a somewhat short week last week as we  celebrated the 4th of July and many extended the holiday into the balance of the week. Below is our weekly recap of top resources and references for marketing to the mature consumer that received the most attention last week.  Would love your thoughts and "must-reads" in the comment section.  Have…

Email marketing consistently seems to be a hot topic around the water cooler at our agency. We talk frequently about leveraging email to reach boomers and seniors, especially for the best way to use it for our continuing care retirement community and 50+ housing clients.  We know it works because we've done extensive research on the topic and see great…

The Pew Internet & American Life Project released its second 'Generations" reportlast week, with data about what various cohorts - from Gen Y/Millennials to Baby Boomers to the Greatest Generation - are doing on the Internet.  Turns out, these cohorts are becoming more alike in their online activities.  A quick synopsis: Activities Dominated by Millennials Pew found that Gen Y/Millennials…

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