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The Pew Internet & American Life Project kicked off their New Year's celebration on December 30, popping the cork on a new report that details which social networks are used by baby boomers, seniors and other adults. The data reinforces Creating Results' Social, Silver Surfers research showing that Facebook is the dominant platform for people over 50. Per Pew, 73%…

Busy week ahead! Let's dive right in to our round-up of links and resources useful to mature marketing pros. 1. MOST CLICKED: An interesting discussion on the average age of Facebook workers, begun by thought-leader Jeremiah Owyang. He posted: "Am I too old to work at Facebook? Since the median age at Facebook is 28 (reports the NYT) and many…

What timing. The same day that Senior Housing News posed the question "Is Facebook the New Frontier for Marketing Retirement Communities to Seniors?" the Center for Media Research shared an answer: "No." Well, actually what they shared was survey data showing that when it comes to influence on consumers, TV is still King. And when it comes to older consumers,…

How much is too much when it comes to brand messages via Facebook and other social networks? Will Boomers move to Florida, as retirees did in the past? What will be the impact of seniors on re-setting the demand for multifamily housing? These links and more in a weekly round-up of top resources for marketing to baby boomers and beyond.

Using social media as part of your marketing program? Most likely you are. May 2011 research from Brian Solis revealed that two-thirds of marketers are conducting social media advertising activities. More and more retirement communities and other organizations targeting baby boomers and seniors are jumping on the social media bandwagon each day. What doesn’t seem to vary is the struggle…

Tweet, tweet! Twitter now has more than 100 million active monthly users and Creating Results is one of them. Tweeting under the handle @CreatingResults we’ve tweeted more than 7500 times with links to new research, best practices, tips, insights and articles about marketing to baby boomers and seniors. We’re honored that nearly 1000 people choose to follow and share our…

AARP has released new research into the social networking/social media and technology use of Baby Boomers and 65+ seniors.  The upshot:  Americans over 50 are definitely not technophobic.  And, social networking is on the rise, with 27% of Boomers/seniors using social media websites.  Consistent with older consumers' desires for connections offline, the report finds that they are most often connected…

"In social media, not only do women rule, but it seems that the middle-aged are Social Media’s largest share holders," writes Brian Solis in a new blog post.  Solis shares new data from a Pingdom study of 19 social networks which found the age groups that dominate the social Web are 35-44 (Gen X, 58%), 17 and under (21%) and…

“One size communication does not fit all,” commented Kevin Baughen on this blog earlier this week. “None of us should be treating different audiences as if they are one homogeneous group.” Kevin, a marketer based in Surrey, UK, was responding to the findings we shared about generations and their interaction/support of charities. And he was talking about the need to…

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