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SESSION: “How the Macroeconomics of Healthcare and Shifting Demographics are Changing the Future of Aging Services”

SPEAKER: James Orlikoff, consultant named one of the 100 most powerful people in healthcare

Orlikoff noted that big trends such as macroeconomics and demographics are already impacting providers of health services to older adults. These have given consumers more choice than ever before, which is actually a risk to providers. Why? The average consumer can not only choose your competitors, he/she can choose not to use the service at all. (Most American consumers do not have enough cash to purchase care on their own, so they’ll stop using healthcare and/or default on medical bills.) To stay relevant regardless of whatever curve ball the healthcare game may pitch next, Orlikoff encouraged attendees to focus on four strategies:

Session: A Repositioning Case Study: Designing for a Healthier, Longer Life

Expansions and repositionings are happening in communities across the country.

Repositioning: Investing in the physical redevelopment of an existing brick and mortar community to add space and reconfigure existing square footage in an effort to compete with newer entities and be more relevant in today’s market.

For senior living providers, repositionings are important and necessary to ensure we continue to serve the residents of today and plan for the residents of tomorrow.

Last week five members of the Creating Results team assembled in Indianapolis for the 2016 LeadingAge Annual Meeting.

This conference attracted more than 8,000 senior living and senior services providers from around the country, along with a healthy cohort of those who provide products and services to the industry.

In addition to inspiring keynote speakers there were hundreds of education sessions. (Our team was privileged to be among the featured experts, presenting data and insights from Social, Silver Surfers 2016 research.) Over the next few weeks, we’ll share highlights from selected sessions on this blog.

The series starts today with take-aways from a lively program that got people tweeting and thinking.

How can a "Gritty Mindset" help those who serve older adults at senior living communities, help those who market to them -- and even the older adults themselves?

Last week was a bit of a whirlwind for our team -- working to delight our clients while also seeking out new insights at one of the senior living industry's biggest conferences, LeadingAge.

In addition to the audience we spoke to in-person in Indianapolis, we also were engaging with audiences across social platforms. This week, for fun, let's abandon our "most clicked"/"most shared" structure and break down activity by network.

TWITTER - #LeadingAge16 Inspiration

"Make me feel special."

That's how Gregg Scott of RLPS Architects advised attendees of the 2016 LeadingAge Annual Meeting to attract baby boomers to their communities. Create an experience through innovative amenities (on-campus auto care!), doormen / concierges and flexible, inspired dining.

Typically this Monday round-up of top 50+ marketing links are organized by most clicked, most shared, most commented ... Today we'll take a slightly different tack as there were several topics that seemed to grab the attention of mature marketing pros over the past week.

LEADING ... LeadingAge, that is!

LeadingAge, the association representing 6,000 non-profit senior living communities and others providing services to the aging, held its annual meeting in Boston from November 1-4. Speakers shared many ideas on how to lead -- as an organization, as a manager, as a marketer.

Today we look at a new facet of the increased use of social media by Boomers and Seniors—the need for tech support—and take a look at what the Creating Results Team is up to this week at LeadingAge.

MOST CLICKED:

Readers last week were interested in Richard Harris' article on NextAvenue. In Why the New Social Media Fans Are Over 65, Harris writes that as older Americans discover tech's power to connect to others using social media, "they flock to it" ...

Next week Creating Results team members will join thousands of non-profit senior living professionals for the LeadingAge Annual Meeting in Boston. This conference offers a mix of inspiration and education for those who provide housing and services to older adults. We'll be doing our own part, sharing senior living marketing insights in two presentations. The first session examines marketing trends and whether it really is the "End of Advertising," as so many headlines have suggested in recent years. Now I don't want to steal any thunder from the presenting team of Todd Harff, Beth Spohn and Willow Valley Communities' Kim Daly Nobbs. But I can give you a little advance preview: ...

Today the Creating Results team is wrapping up its time in Hershey, Pennsylvania, after a wonderful week at the annual LeadingAge PA conference. Things I love about this meeting: the speakers, the inspiring conversations in the hallways, the chance to exchange ideas and resources with dedicated senior living professionals. Things I'm not crazy about: the temperature in the main hall (arctic), the lack of…

Every Monday we recap the top links of the week, the resources shared via Twitter, LinkedIn or other social platforms that most engaged our audience. This week's round-up has a senior care slant to it. However the central idea -- that the structures and institutions currently serving our elder population will not be able to do so in the future -- applies to many industries. We'd love to hear your…

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