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Every Monday we round up the Most Clicked and Most Shared content items from the previous week. This week we discuss cognitive biases and how they may affect your communications plan and an interview addressing influence within B2B marketing. Most Clicked: Cognitive Biases and Your Communications Plan "You know the product or service like the back of your hand," said Laura Petrolino…

Email marketing consistently seems to be a hot topic around the water cooler at our agency. We talk frequently about leveraging email to reach boomers and seniors, especially for the best way to use it for our continuing care retirement community and 50+ housing clients.  We know it works because we've done extensive research on the topic and see great…

What the New Facebook Timeline Means for Brands (Hint, it's all good) During their first annual conference for marketers, Facebook announced the upcoming launch of the new Facebook Timeline for businesses and organizations.  While individual users with personal pages within this social networking giant have been growing comfortable with the new look and feel for sometime, this is a whole…

"It's getting awfully tricky to advertise to this audience."  So says Mark Dolliver in an AdWeek article that offers insights into how to reach 65+ consumers.  The author does a nice job of sharing and explaining recent research.  Todd Harff is among the experts he spoke to for perspective and strategies. For Sandra Timmermann, executive director of the MetLife Mature Market Institute,…

It’s the most wonderful time of the year!  Yup, the time of marketing top ten lists. These are some of the lists that Creating Results team members appreciated, as they can shine a light on best practices and help mature marketers reach their goals in 2009. 2008 Review: A PowerPoint, Chuck Nyren’s 20 minute take on mature marketing,.  Good info…

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