Mature Marketing Matters » military service http://knowledge.creatingresults.com Marketing and Motivating Boomers and Beyond Mon, 06 Feb 2012 15:02:33 +0000 en hourly 1 http://wordpress.org/?v=3.1.1 Fewer Younger Veterans Than in Past Generations http://knowledge.creatingresults.com/2010/03/04/fewer-younger-veterans-than-in-past-generations/ http://knowledge.creatingresults.com/2010/03/04/fewer-younger-veterans-than-in-past-generations/#comments Thu, 04 Mar 2010 11:24:52 +0000 Erin Read Ruddick http://www.creatingresults.com/knowledge/?p=1009 The excellent Pew Research Center report, “Millennials: Confident. Connected. Open to Change,” contains this nugget of insight regarding military service across the generations. 

  • In 1964, when Silents were ages 19-36 yrs old, 24% had already served in military.
  • In 1978, when Boomers were ages 14-32 yrs old, 13% were veterans.
  • In 1995, Gen X were ages 15-30 yrs old, 6% had served.
  • Millennials are currently 18-29 yrs old.  Per 2010 Pew research, only 2% are veterans.

(You also can look at this data in Pew’s excellent interactive chart, comparing generations now and when they were the same ages.)

No wonder the Silent Generation feels that their wartime experiences/history are what make their generation unique from Baby Boomers, Gen X and the Millennials. 

Learn about marketing to mature veterans as a senior “niche” by reading our 2009 post on the subject.  And add your comments below on what this shift means – if anything – to generational marketers.

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