What does Missouri have to do with your marketing plans?  If you’re challenging your team to aim for the sky in 2010, we recommend you start by grounding yourselves in Missouri. It’s the “show me” state, and any planning should start with an understanding of how to show consumers (especially mature, Baby Boomers and beyond) that your product/service will deliver such a tremendous value that they are compelled to take action.

In 2010 we see continued high unemployment, a turbulent stock market, rising energy and commodity prices, media that is critical and depressing, and low consumer confidence.

With all this, is it any wonder consumers are fatigued?  They’re feeling insecure, worn out and worried.  And that mindset is the reality mature marketers must work within in the coming year.

Missouri’s Senator Willard Duncan Vandiver is given the credit for coining this “buzz-worthy” description of his state in 1899.  He’s quoted as saying “frothy eloquence neither convinces nor satisfies me. I am from Missouri. You have got to show me.”

Show me. 

A case study in this month’s Creating Results newsletter illustrates how showing matures the value of living in a retirement community led to an increase of 267% in leads over this time last year. 

In 2010, customers of all ages expect exceptional experiences and true value.  How will your marketing show them that your brand can deliver?