Curious about the role social networking sites such as Twitter, Facebook and LinkedIn can play in your Boomer marketing programs? When deciding where to budget your dollars and effort to reach mature consumers, consider the research/statistics. Also, consider the similarities between the offline and online behavior of Baby Boomers and beyond.
“Businesses and mature consumers often approach challenges and decision-making in a similar fashion – cautiously,” we wrote in our summer newsletter. As Creating Results works with clients on comprehensive internet marketing strategies, we recommend acting like the Boomers and Silent Generation members we target: go slowly and be choosy.
Over the next few posts, we’ll be sharing stats on how Facebook, LinkedIn, Twitter and/or niche sites are used by mature (40+) consumers, along with some generational marketing insights to help your organization reach its goals.
PART 1: SOCIAL NETWORKING USE BY GENERATION
eMarketer statistics identify which social networking sites are used by Baby Boomers, WWII, and Generations X, Y and Z:
(Where are the Silents? Anderson Analytics either lumped the roughly 59 million people born between 1925 and 1942 in with the WWII generation or this cohort is very, very quiet indeed.)
The reasons for joining a social network are quite similar across the generations, per eMarketer:
