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Baby boomer using cell phone

Happy Leap Day! The calendar is generously giving us a few extra hours -- use them to catch up on work, for folly, for whatever.

In that spirit, we'll try to give you a little something extra in this weekly round-up of the links that rose to the top with boomer and senior marketing pros in recent days.

MOST SHARED: Creating Results' Director of Media Strategies has a talent for making complex media changes more easily understood ... and acted upon.

The Donald W. Reynolds Journalism Institute has released a report on Mobile News trends that includes very useful data related to smartphone and tablet use by age and gender. While news reading on smartphones by users over 65 is much lower than other age groups, check out the strong percentage of tablet users over 65 who are consuming news this…

And just like that, it's Monday again. Time for our weekly round-up of links, articles and resources that can help you get better results from your mature marketing program. Please join in the conversation -- in the comments section of this blog, on Twitter, on LinkedIn, on Google Plus ... -- and share your own insights!   1. MOST CLICKED:…

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