In just a few short days, I’ll be heading west to Las Vegas for International Builders’ Show 2020. As leaders and influencers in the industry come together for the National Association of Homebuilders’ (NAHB) annual gathering of the minds, I’m excited for the knowledge and inspiration that are sure to light up the Las Vegas Convention Center from January 21-23.
Make sure to start your holiday planning early so when it’s go time, you'll be among the first to spread the holiday cheer to your prospects. This time of year is the perfect time to showcase your community and give them a taste of the type of lifestyle they can create for themselves in your community year-round.
As the year — and decade for that matter — comes to a close, we’re taking a look back at our blog’s most popular content from the last 12 months. We covered many of the industry’s hot topics, rising trends and best practices. From journey mapping and social media to sales and finances, here are the insights that most engaged our readers in 2019.
A few months ago, we shared with you 3 Tips for Blue Sky Senior Living Sales Success. In that post, we mentioned that, across many communities, we’ve seen anywhere from a 10% to 30% cancellation rate between initial deposit and move-in phases. In this post, I’ll share key insights for maximum depositor retention, as well as tactics we’ve seen yield the most success in helping our clients maintain their blue sky, pre-sales goals. So, open the door (and your mind) and come on in!
The current generation of 50+ consumers is unlike any that came before it, and continuing care retirement community (CCRC) developers are adapting their offerings to appeal to this demographic’s desires. This month, we’ll look at some of the current trends in the senior living market and what they mean for providers.
Sometimes, it’s easy to tell when certain things should be avoided. Like that large puddle of water that may or may not be three feet deep, for example. Or, better yet, not setting your alarm so you won’t be late in the morning. But what about when you’re marketing to Baby Boomers? What are words you to avoid saying or images you want to avoid showing?
Here are five things you should consider when marketing to Baby Boomers so that you can motivate — not alienate — your prospects.
It’s that time of year again. The time to ask “what if…” as we prepare to come together once more with our allies in aging services at the LeadingAge 2019 Annual Meeting + Expo. We’re looking forward to an inspiring keynote, educational sessions, knowledge sharing from all facets of the aging services industry and, of course, all the good times that will ensue.
Baby Boomers have the majority of the spending power in the US and marketers across countless industries — including senior living and 55+ housing — want to gain their attention. In order to do that, they’ll have to understand how Boomers are spending their wealth. This month, we’ll look at the prevalent Baby Boomer spending trends of 2019.
From building trust with your prospects to increasing awareness of your brand, you’ll find several benefits of having a strong senior living content marketing strategy in place. Content marketing provides ways for you to ditch the heavy sales pitch, get creative and focus on educating your prospects through various media. As you create your strategy, here are five types of content you can leverage to help kickstart your next content marketing push.
You’ve decided to you’re up for the task of hosting events for your community’s prospects. Now, it’s time to think about pre- and post-event planning.
In our previous event planning post, we discussed the various types of events and the purpose of each. In this follow-up, we’ll offer more insights on how to plan and implement each type of event, and how best to follow-up with prospects afterwards.