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27% of Americans plan to put off home purchases because of the economy. We’re glass half full people. To Creating Results, that means 73% of those in the market are still open to opportunities. Where will they be looking?

87% say the web. A survey by the National Association of Realtors provides some insights into who is looking and how.

Buyers used a variety of resources in searching for a home: 87 percent used the Internet, 85 percent used a real estate agent, 62 percent yard signs, 48 percent attended open houses and 47 percent looked at print or newspaper ads. Fewer buyers rely on a home book or magazine, home builders, television, billboards and relocation companies. Buyers most commonly start their search process online and then contact a real estate agent.

To make sure your website is ready for the 87% searching online, check out our web usability guidelines for mature homebuyers.

About The Author

Kathy East

Kathy East serves as Vice President of Client Services at Creating Results, directing a talented staff and overseeing the strategic direction of all 50+ marketing programs.