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Kia’s marketing team may be aiming their efforts at “young non-conformists” (see coverage in MediaPost and BNET) but their average owner is aged 52.  (One year younger than the industry average and firmly in the Baby Boom generation.)

The ad for the Soul is actually a nice example of ageless marketing.  The message of non-conformity and fun speaks to all generations.  And no one can tell how young/old a hip hamster is.

It’s one of those “ads we like” here at Creating Results.  Check it out:


If you haven’t seen this ad before, you’ll be tapping your paws in no time.

About The Author

Erin Read

For nearly 13 years, Erin Read spearheaded integrated and digital marketing programs for Creating Results' clients. She directed and co-authored four national studies/eBooks (Photo Finish and three editions of Social, Silver Surfers) and served as the principal blogger for Mature Marketing Matters. Now a consultant to the agency, Erin is leveraging her expertise in marketing to baby boomers and seniors while tackling new challenges. Find her on LinkedIn .