Mature Marketing Tweets of the Week – 12/5/2011
Before we explore the world of tweets from the previous week we first wanted to express our sympathy in the passing of David B. Wolfe. As a leading expert in marketing to mature consumers, David’s insights changed the way we marketers think about our approach to boomer and beyond marketing (his book Ageless Marketing is a required read at our agency for this reason). Brent Green wrote a very touching tribute that can be found on his blog that sums it all up.
Tweet-Worthiest Tweets from the Previous Week
1. An infographic all about tea drove significant interest last week. Did you know that tea is served with salt and butter in some countries? Learn all about the wide world of tea with this fun trivia.
2. An insightful New York Times piece from last week provides a further glimpse into the graying workforce and retirement options (or lack of) for boomers and the impact on millennials: http://ow.ly/7HrsX
3. Resolve to stand out in the inbox in 2012, explore stats on email use by age and create your own recipe for email success: http://ow.ly/7HrJd
4. Creating new Thanksgiving traditions- a sweet piece from The 70-Something Blog about being thankful for family, health, shelter and peanut butter cups.
Interested In Your Thoughts:
A Q&A about QR codes and Baby Boomers: Do you utilize QR codes for marketing to baby boomers and beyond? What successes have you seen? We’d love to hear your thoughts.